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Wendel’s

Fresh Food Café and Full Service Bookstore Marketing Mix Project (Contemporary Marketing) [Chapter One]. Wendel’s. Table of Contents. Slide 3: Price. Slide 2: Product. Slide 1: History & Major Accomplishments. Slide 4: Marketing Communications. Slide 7 : Works Cited.

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Wendel’s

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  1. Fresh Food Café and Full Service BookstoreMarketing Mix Project (Contemporary Marketing) [Chapter One] Wendel’s

  2. Table of Contents Slide 3: Price Slide 2: Product Slide 1: History & Major Accomplishments Slide 4: Marketing Communications Slide 7: Works Cited • Slide 6:Conclusion Slide 5: Distribution

  3. History & Major Accomplishments Who? • Wendel’s wife Ethel owned restaurant in Vancouver in the 60’s that served fresh made food • Wendel’s opened, tradition followed by daughter (Erika) and granddaughter (Diane) When? • 1997 What? • Café and Bookstore/Truefoods Where? • Fort Langley, BC • Accomplishments • Gluten Free Products (with good taste)[certified by GFCO]

  4. Product Bookstore - Café – Truefoods Books • Hand Picked/Selected By What’s Popular Today • Request to Have Ordered In* *No Extra Cost Or Prepayment Food and Beverages • espresso bar, fresh baking,breakfast, entrees,desserts- All made fresh on spot* • Options to choose wheat free/dairy free *number one priority fresh products Truefoods • Wendel’s Food Brand-bagged cookies, ready to bake frozen cookies and muffins, ready to serve (fresh or frozen) tarts, cookies, squares and biscotti.

  5. Price Books • Prices pre-set (Same as though going to another bookstore) • Buyer Rewards Program Food and Beverages - Truefoods • Prices Slightly Higher Due To Quality of Food Ingredients (No Shortcuts Taken)

  6. Marketing Communications Books - Food and Beverages - Truefoods Advertising/ Sales Promotion (incl. Books-Food/Beverages-Truefoods) • Magazine ads, Newspaper ads Events and Sponsorship (incl. Food/Beverages-Truefoods) • Farmers Market, Various Festivals, Occasionally Sponsors, Gluten Free Expo in Vancouver Next Year Public Relations/Internet (incl. Books-Food/Beverages-Truefoods) • Website for location/Website for Truefoods • Facebook • Twitter • YouTube

  7. Distribution Books - Food and Beverages - Truefoods • Online Bookstore • Catering • Local Grocery Stores (Truefoods):

  8. Conclusion Received by local market? • Positively • Trustworthy • Unique/Different • Healthy • Convenient

  9. Works Cited • http://www.wendelsonline.com/ • http://www.wendelstruefoods.com/

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