2010 Season Sponsorship Proposal

1. TriLatino Triathlon Club 2010 Season Sponsorship Proposal

2. TriLatino’s Commitment We’ve been hard at work this 2009 triathlon season! TriLatino’s Mission To increase the participation of Latinos in triathlon and endurance sports by encouraging healthy lifestyles, while engaging in altruistic activities in our communities.  TriLatino’s Vision To be the preeminent organization supporting Latinos in endurance and multi-sports.

3. Why should TOGA sponsor TriLatino? • Latinos in Triathlonare the fastest growing group increasing the diversity of the sport. They are dream shoppers… entering the sport in full force, buying all of the gear and equipment necessary to successfully compete.Be the first one to capture this steadily increasing loyal audience! • Reach an influential and exclusive audience. TriLatino’s membership consists of professionals with an average income of $75,000+, much of which is invested in Triathlon every year. Partner with TriLatino to gain significant exposure in this segment in a cost effective way – by the way… many of our athletes are transitioning to longer tri distances, therefore in need of TriBikes!!! • Increase your Return on Investment! So far in 2009, TriLatino has sold over $13,000+ in bikes and accessorize for TOGA (as far as we know). With an over 100% increase in membership in 2010 we estimate to significantly grow that number. • Help your message stand out.Provide TOGA with higher visibility, reinforce your presence as “THE NYC Bike Shop” – we deliver your message in surprising and carefully thought ways to a variety of current and potentially new TOGA customers. • Take advantage of our strong network: TriLatino has relationships with all mayor races in and around New York City, well respected charities such as the Hispanic Scholarship Fund, large networks of newbie's to the sport in need of a brand new bike, groupssuch as the Hispanic MBA’s and the Association of Latino Professionals in Finance & Accounting (ALPFA), among others. • Bolster your visibility while helping us give back to our community. TriLatino’s charitable programs make corporate responsibility giving easy. Take part in exciting opportunities that elevate your name, while investing in future Triathlete generations. We want to share with TOGA all about our programs.

4. About TriLatino • Club Identity • We are 100% USAT. Official club with professional coaching staff in each discipline - SwimBikeRun. All TriLatino coaches are USAT certified and with many years of experience in the sport. • New kids on the block with popularity growing fast! 45 members in our inaugural year, 2009 – Membership growth for 2010 is expected to raise by over 100%. Latinos from all over the city have found us and are joining our ranks! Mission accomplished! Vision in process! • Everyone can hang with TriLatino! Diversity is paramount for TriLatino. We love everyone equally! We have members ranging in age from 23-65 years old and we balance the perfect mix of female/male athletes, 50% on either side. • No need to be Latino to join, just have a little bit of salsa in your soul! Our membership consists of 67% Latino and 33% non-Latino athletes, with over 25 countries from five continents represented… (now that is an interesting fact!). • Trophies vs. Fitness – All athletic ability welcomed, from the newbie Triathlete to the experienced Ironman finishers, we train them all. • Not just another Tri Club - We are a Familia, a close group of athletes that builds lasting friendships, camaraderie, and trains and plays hard. Places where TriLatinos play… • In the City: • Central Park, Prospect Park, City Island, West and East biking paths, Van Cortlandt Park , Riverbank State Park, and Pelham Bay Park • Around the City: • New Paltz, New Rochelle, Harriman State Park, GW bridge, Westchester surrounding areas, River Road, and Route 9W TriLatino 2010 Official Races • NYRR Coogan’s 5K • March Madness Duathlon • Ragnar Relay - 178 mile Relay • Rincón PR - Sprint/Olympic Tri • Gold Coast – Sprint Tri • Tupper Lake Tinman – Half IM • Nautica NYC – Olympic Tri • Harriman State Park – Sprint Tri • FDNY Bronx – Sprint Tri • Westchester – Olympic Tri • Mighty Man Montauk – Half IM • ING New York City Marathon * All training location provide potentially unlimited sponsor exposure. Additional race locations can be added to Triathlon Season as needed.

5. 2 2 2 2 3 3 3 3 3 3 Business Opportunities Platinum Sponsor: $10,000 Gold Sponsor: $7,500 • Exclusive Cycling Sponsor status for 2010 • Twelve TriLatino events at Toga West to drive store traffic • Twenty Five of Toga’s best selling items available for purchase thru TriLatino’s online shopping cart • Multiple ongoing promotions and advertisements of Toga’s offers delivered via TriLatino’s website, Facebook , Twitter, LinkedIn, and regular email communications to ALL TriLatino audiences: Fans, Friends & Family and Members • Official retailer for TriLatino’s partnership with Tifosi • TriLatino endorsement and member testimonials in TriLatino’s website sponsor page • Toga’s Spinning classes incorporated into TriLatino’s training program for 2010 via our Punch card program • Prominent Level I logo placement on ALL TriLatino uniforms (location customizable on request) • Link to Toga’s website from TriLatino’s home page • Preferred Cycling Sponsor status for 2010 • Ten TriLatino events at Toga West to drive store traffic • Fifteen of Toga’s best selling items available for purchase thru TriLatino’s online shopping cart • Monthly promotions of Toga‘s offers delivered via TriLatino’s website, Facebook , Twitter, LinkedIn, and regular email communications to ALL TriLatino audiences: Fans, Friends & Family and Members • Official retailer for TriLatino’s partnership with Tifosi • TriLatino endorsement and member testimonials in TriLatino’s website sponsor page • Information on Toga’s spinning classes available to membership • Level II logo placement on Cycling race kit and Tech-T • Link to Toga’s website from TriLatino’s home page Bronze Sponsor: $2,500 • Preferred Partner status for 2010 • Five TriLatino events at Toga West to drive store traffic • Three of Toga’s best selling items available for purchase thru TriLatino’s online shopping cart • Two 2010 promotions of Toga‘s offers delivered via TriLatino’s website to TriLatino Members • Official retailer for TriLatino’s partnership with Tifosi • Level III logo placement on TriLatino’s Tech-T • TriLatino endorsement and link to Toga’s website from TriLatino’s sponsor page Silver Sponsor: $5,000 • Preferred Cycling Partner status for 2010 • Seven TriLatino events at Toga West to drive store traffic • Ten of Toga’s best selling items available for purchase thru TriLatino’s online shopping cart • Five 2010 promotions of Toga‘s offers delivered via TriLatino’s website to TriLatino Members • Official retailer for TriLatino’s partnership with Tifosi • TriLatino endorsement in website sponsor page • Level III logo placement on Cycling race kit and Tech-T • Link to Toga’s website from TriLatino’s home page

6. Sponsorship Levels Logo Placement 1 1 2 2 3 3 3 1 1 1 1 1 2 2 2 2 3 3 3 3

7. TriLatino Merchandise Are Uniform is always expanding… Tri Bottom Tech Tee Fleece Cycling Jacket Running Singlet Arm Warmers Knee Warmers Running Jacket Cycling Jersey Cycling Booties Leg Warmers Tri Suit Winter Cycling Gloves Running Pants Wind Cycling Jacket Cycling Bottom Summer Cycling Gloves

8. Contact Us TriLatino’s Executive Committee: Edel Borrero – 917.674.0463 Mirna Hernandez – 917.941.9956 Jose Stevenson – 917.405.2929 E-mail us: info@trilatino.org Reach us by Mail: 930 Tiffany Street - Bronx, New York 10459 To learn more, visit us at www.trilatino.org