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Media Usage Trends in Indonesia: Insights from the 2012 International Audience Research

Explore findings on media consumption in Indonesia based on a 2012 survey, covering TV, mobile, internet usage patterns. Learn about key sources of information, regional differences, and the rise of new media platforms.

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Media Usage Trends in Indonesia: Insights from the 2012 International Audience Research

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  1. Media Use in Indonesia Findings from the 2012 International Audience Research Project

  2. Survey Background and Conditions

  3. Survey Background and Conditions • Target population: Adults 15 and older living in households • Population Coverage: 93% of adult population in Indonesia • 11 provinces were excluded (North Sulawesi, Central kalimantan, South East Sulawesi, Riau Island, Benkulu, Maluku, Bangka Belitung, Gorontalo, West Sulawesi, North Maluku, West Papua) • Sample size: 3,000 nationally representative, oversamplein Jakarta • Language: Indonesian • Methodology: Interviews were collected face-to-face in respondent’s home • Field Period: July 4th – Aug 2nd , 2012 • Response rate: 74%

  4. Media Usage Patterns

  5. Television and Mobile Phones are most popular in Indonesian households Which of the following do you have working in your household? Base: All respondents, N=3000

  6. Daily Use of Media Platforms for News

  7. Daily Media Use for News, by Demographic

  8. Most Important Information Source (net) Which stations, publications, or sites are your three MOST important sources of information?

  9. Satellite Dish More Prevalent in Rural Areas How does your television receive its signal? N=2784 N=913 N=1871

  10. Significant Regional Difference in TV Signal Access N=114 N=579 N=151 N=512 N=141 N=524 N=763

  11. Trends in Access and Usage

  12. Radio ownership and its use for news continuesits decline N=3000 N=3000 N=3000

  13. Significant Growth in New Media Access N=3000 N=3000 N=3000 N=3000 Which of the following do you have working in your household?

  14. New Media Usage Trends N=3000 N=3000 N=3000

  15. Mobile Ownership Trends, by Urbanicity N=3000 N=3000 N=3000

  16. Past Week Internet Usage Trends, by Urbanicity N=3000 N=3000 N=3000

  17. Mobile

  18. Personal Mobile Phone Access Most Prevalent Among Young And Most Educated Percentage who report having a personal mobile phone

  19. Reported Smartphone Ownership, by Age N=468 N=509 N=738 N=3000 N=1285

  20. SMS and Text Messaging Most Common Use of Mobile Base: Those who have a personal mobile phone N=2,083

  21. Past Week Mobile Activities, by Age

  22. Information Would Like to Receive Through SMS Without Any Cost To Individuals Base: Those who have a personal mobile phone N=2,083

  23. Internet

  24. Past Week Internet Use, by Age N=468 N=738 N=1285 N=3000 N=509

  25. Past Week Internet Use, by Urbanicity

  26. Past Week Internet Use, by Education

  27. Internet Use by Intensity of News Consumption

  28. Vast Majority of Regular Users of Internet Accessthe Latest News In the last 7 days, which of the following activities have you used the Internet for Base: Regular user of Internet N=433

  29. Where Internet is Used, by Age

  30. Where Web Users go for News Base: Past Week Internet Users, N=433

  31. Social Networking and Information Sharing

  32. Facebook the most accessed Social Networking Service Which of the following services have you used in the past 7 days for social networking? Base: All respondents, N=3000

  33. Used Social Networking in Last Week, by Age N=3000 N=738 N=1285 N=468 N=509

  34. Frequency of Information Sharing How often do you discuss or share news with family, friends, or your social network Base: All Respondents, N=3000

  35. Frequency of Information Sharing: Internet Usersvs Others

  36. Means of Information Sharing Do you share news with your friends, family, or social networks in any of the following ways? Base: Daily/Almost News Sharers, N=821

  37. Means of Information Sharing, by Age

  38. Key Information Sources: Prospects for Change? N=797 N=100 N=940 N=3000

  39. Conclusions • Television remains the most important medium by far, both in terms of overall reach and as a news source • Internet access – heavily driven by mobile take-up – has reached critical mass, especially among key demographics • This phenomenon is national in nature and not just confined to more affluent urban areas • Given the heavy reliance on mobile for Internet access; Internet content needs to work well on mobile platforms • Any communications strategy for Indonesia has to take into account the large and growing role of social media, especially among the young • It’s only the beginning …

  40. Upcoming BBG Research Series Events Upcoming BBG Research Series events: • Thursday, November 8: Russia • Thursday, December 6: To be announced. Learn more about the BBG Research series at http://j.mp/UjCmJb Have a question? Contact us at 202-203-4400 or pubaff@bbg.gov

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