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Homepage Re-Design Project

Homepage Re-Design Project. Project Responsibilities: Web Consulting and Strategy Concept and Creative Direction Interface Design Web Development and Programming Content Management System Integration Measurement and Analytic Reporting. Homepage Re-Design Project.

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Homepage Re-Design Project

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  1. Homepage Re-Design Project

  2. Project Responsibilities: • Web Consulting and Strategy • Concept and Creative Direction • Interface Design • Web Development and Programming • Content Management System Integration • Measurement and Analytic Reporting Homepage Re-Design Project

  3. All featured products were “below the fold” for the target audience screen resolution Absolutely NOTHING on this site was geared towards selling products Least used link appears first in navigation order Static image using the most real-estate on the screen, with no calls to action ORIGINAL DESIGN

  4. Most requested navigation now appears first in order Shorter header allows more visible content; in order to reach conversion goals NEW DESIGN

  5. MEGA MENU Most requested navigation now appears first in order Shorter header allows more visible content; in order to reach conversion goals Reduced the average numberof clicks it took to reach a product line by TWO NEW DESIGN 0

  6. Featured products are now shown “above the fold” for the target audience screen resolution Most requested navigation now appears first in order Retained area for announcements while adding animation for more ads Creation of sales opportunity when customers are engaged with new products Shorter header allows more visible content; in order to reach conversion goals NEW DESIGN

  7. RESULTS • This new design was launched a few days before the 2011 Thanksgiving holiday. These results are derived fromGoogle analytics, and are accrued from Thanksgiving through the first week of January, 2012. • The overall site bounce rate dropped by 92% • Google organic inbound referrals were up 42% • Overall organic search visits were up 39% • Mobile traffic is up 68.5% (the new design is now mobile friendly) • Average number of pages views increased by 87% • Outbound clicks in main ad spaceto retailers totaled 2,577 • Walmart — 1,076 • Best Buy — 800 • Amazon — 325 • Kmart — 193 • Sears — 183 • Outbound clicks in small ad spaceto retailers totaled 682

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