Sales and Business Development

1. Sales and Business Development

2. What is Home Automation? • An automated home brings together security, fire, lighting, temperature control, audio, home theater, surveillance, access control, pool, spa, drapery control, sprinklers, and anything else that you want so that these systems can talk to each other and work together. • An automated home can include some or all of these components. • HAI systems focus on lighting, temperature, security, audio, and video. • In an automated home these devices work together to make the home more comfortable, more convenient, and safer.

3. What does HAI do?

4. Central Control • Everything in the house still functions normally • For example, light switches are still light switches, push the top of the paddle to turn the light on and the bottom to turn it off • Everything in the house will work by itself without the automation system • You can control any device in the house from any interface (console, touchscreen, internet, telephone)

5. Event Based Automation • The automation system can control devices automatically based on any event in the system. These programs are customized for the homeowner to do anything they want. • Turn front porch light on at sunset and off at midnight • Turn the light on when I enter the front door if it is after dark • When I arm the security system in AWAY turn all lights off, set back thermostat, turn off stereo • Display a message on the console to remind me it is Trash Night every Sunday and Wednesday at 9:00pm • Turn the light on in a dark hallway if someone walks through a motion detector and turn it off after 30 seconds

6. Button Programs • One touch Buttons or macros can be set up to perform a set of actions that are normally done at the same time. These Buttons are totally customizable and can do anything that you desire. • Go to Bed (turn all lights off, arm security in the night mode, set back thermostats, turn off audio system) • Wake Up (turn on lights in bedroom and bathroom, disarm security, turn on bathroom heater, turn on speakers in the bathroom and tune in a favorite radio station) • Dinner Party (set temperature back, dim lights in living room, dining room, turn on all outside lights, turn on all audio zones and play a CD) • Romantic Eve (dim lights in bedroom, turn on fireplace, play romantic music throughout the house)

7. Why do people buy Home Automation • Enhanced Security • Never walk into a dark home again • The house can react to an alarm situation • Turn on lights to scare off a would be intruder • Flash the front porch light to alert neighbors and Police or Fire • Energy Management • Save money by setting back thermostats • Schedule setbacks based on occupancy rather than time • Turn Heat or A/C on over the phone after an extended setback • Seamless and easy to use • Convenience • It is fun and easy to use • Stay in touch with your home while you are away • Elegant and affordable

8. Our Company and Market • Our mission: Coordinating security, temperature, and lighting for comfort, convenience and safety • We offer the best price/performance ratio in the industry • HAI has more home automation systems in use than any other company- over 100,000 homes.

9. Demographics play a part • HAI products are designed to be affordable for people in almost all income brackets • Baby Boomers are moving into smaller more luxurious homes and technology is an attractive option • Generation X is starting to buy homes for the first time and want technology in their homes

10. HAI: The Company • Recognized name • Industry leader since 1985 • Seventh generation products • High performance, low cost • Standard product • Profitable • Top awards

11. Sales and Business Development

12. What is Home Automation? • An automated home brings together security, fire, lighting, temperature control, audio, home theater, surveillance, access control, pool, spa, drapery control, sprinklers, and anything else that you want so that these systems can talk to each other and work together • An automated home can include some or all of these components • HAI systems focus on lighting, temperature, security, audio, and video • In an automated home these devices work together to make the home more comfortable, more convenient, and safer

13. Whole Home Solutions

14. Central Control • Everything in the house still functions normally • For example, light switches are still light switches, push the top of the paddle to turn the light on and the bottom to turn it off • Everything in the house will work by itself without the automation system • You can control any device in the house from any interface (console, touchscreen, internet, telephone)

15. Event Based Automation • The automation system can control devices automatically based on any event in the system. These programs are customized for the homeowner to do anything they want. • Turn front porch light on at sunset and off at midnight • Turn the light on when I enter the front door if it is after dark • When I arm the security system in AWAY turn all lights off, set back thermostat, turn off stereo • Display a message on the console to remind me it is Trash Night every Sunday and Wednesday at 9:00pm • Turn the light on in a dark hallway if someone walks through a motion detector and turn it off after 30 seconds

16. Button Programs • One touch Buttons or macros can be set up to perform a set of actions that are normally done at the same time. These Buttons are totally customizable and can do anything that you desire. • Go to Bed (turn all lights off, arm security in the night mode, set back thermostats, turn off audio system) • Wake Up (turn on lights in bedroom and bathroom, disarm security, turn on bathroom heater, turn on speakers in the bathroom and tune in a favorite radio station) • Dinner Party (set temperature back, dim lights in living room, dining room, turn on all outside lights, turn on all audio zones and play a CD) • Romantic Eve (dim lights in bedroom, turn on fireplace, play romantic music throughout the house)

17. What does HAI do?

18. Where do HAI systems get installed? • Residential Installations • Condos • Townhomes • Production Homes • Custom Homes • Large Estates • Commercial properties • Office buildings • Restaurants • Warehouses • Strip Shopping Centers

19. New Construction or Existing!! • HAI systems can be installed in new buildings or retrofitted in existing buildings • Many of our dealers take advantage of slow sales by up-selling automation to existing customers

20. Who Buys Home Automation • HAI products are designed to be affordable for people in almost all income brackets • At the top end of the market HAI is the most popular solution for security and HVAC integration with Crestron and AMX • HAI offers complete solutions for customers at all price points

21. Why do people buy Home Automation • Enhanced Security • Never walk into a dark home again • The house can react to an alarm situation • Turn on lights to scare off a would be intruder • Flash the front porch light to alert neighbors and Police or Fire • Energy Management • Save money by setting back thermostats • Schedule setbacks based on occupancy rather than time • Turn Heat or A/C on over the phone after an extended setback • Seamless and easy to use • Convenience • It is fun and easy to use • Stay in touch with your home while you are away • Elegant and affordable

22. Sell the benefits of enhanced security • Enhanced Security • Integrate Lighting and Security so that you: • Never walk into a dark home again • The house can react to an alarm situation • Turn on lights to scare off a would be intruder • Flash the front porch light to alert neighbors and Police or Fire • Integrate Temperature control so that you: • Turn off the heating and air conditioning system to prevent the spread of smoke and fire • When you have an Omni home automation system in your home your family is safer and more secure

23. Benefits of Energy Management • Energy Management • Save money by setting back thermostats • Schedule setbacks based on occupancy rather than time • Turn Heat or A/C on over the phone after an extended setback • HAI home automation systems will pay for themselves and help save the planet • Seamless and easy to use

24. Convenience benefits • Convenience • It is fun and easy to use • Stay in touch with your home while you are away • Elegant and affordable • HAI home automation systems make your life easier

25. HAI Keeps Automation Simple! • Focus on the benefits: comfort, convenience, and safety—not the features • Emphasize that the HAI system is a logical upgrade for a standard security system, for not much more money • Energy savings can pay for system over time • Increase home’s resell value • System is simple to operate and understand • Can be expanded later as needs change

26. Handling Objections • Think it’s expensive • Offer an OmniLT. There is no system with better price/performance. Plus it can save on energy and homeowners insurance, and add value to your home at resale time. • Think it’s complicated. • Offer a touchscreen. Once programmed, these systems seldom need any additional attention. Pushing the AWAY button when you leave is very simple. • Worry that it will break • It is an electronic system with no moving parts to fail, and is made by a company with 24 years of experience. They rarely fail at all. Explain your warranty and offer an extended one as an option. • Think they can’t get it fixed • Your opportunity to explain your expertise, local presence, service orientation and excellence above the competition, plus HAI’s easy-to-deal-with repair parts, service and tech support operations.

27. Stand apart from the Competition • Integrators who install HAI have an edge on the competition • Allows integrators to offer more options • Increases bottom line • Gives customers what they want • HAI offers training and marketing support “State of the art smart houses – that’s what new home buyers want.” ~San Francisco Chronicle

28. Training Opportunities • Hands-on training is available at HAI Headquarters in New Orleans, LA • Space is limited so call 1-800-229-7256 x245 for availability

29. Dealers: Align yourself with an HAI Distribution Partner Purchase a system to install in your home or office Complete training special forms Meet requirements to be listed on HAI web-site Get HAI Leads Become a Five Star Dealer Sign Up for the HAI Update List to receive e-mail news from HAI Visit the blog at www.blog.homeauto.com What are the next steps? HAI Resources: • Sales & Marketing:HAI Territory Manager • Tech Support:800-229-7256 • Knowledge Base: http://kb.homeauto.com • Pricing:Distribution Partner

30. Thanks for Attending! We hope HAI can be a profitable part of your future!