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Chapter Fundraising & Sponsorships Roundtable Discussion

Join us for a roundtable discussion on best practices in chapter fundraising and sponsorships. Learn from PRSA Detroit's successful initiatives and engage in a Q&A session with Detroit and Akron leaders. Discover strategies, challenges, and successful event ideas to enhance your chapter's fundraising efforts.

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Chapter Fundraising & Sponsorships Roundtable Discussion

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  1. “Show Me the Money”Best Practices Roundtable Discussion on Chapter Fundraising & SponsorshipsJennifer Flowers-Kolf, APR, PRSA ECD Board Saturday, Sept. 30, 2017

  2. AGENDA • Best practice examples of chapter fundraising from PRSA Detroit • Q&A with Detroit/Akron leaders present • Group roundtable discussion

  3. PRSA Detroit Fundraising and Sponsorships • Chapter sponsorship program started in 1997 • One chair from the corporate world (Comerica) and one chair from the agency world (JB&A) • Raised $7,500 • In 2009 (when the economy tanked), we were still able to raise $18,000 • Average has been $26,000 a year • Over the past 21 years – a total of $555,925 raised

  4. PRSA Detroit Fundraising and Sponsorships • PRSA Detroit treasurer serves as fundraising/sponsorship chair • Fundraising/sponsorship chair solicits members for company sponsorships; board is key here too • Board expected to assist with follow up calls • Chapter president’s company typically signs on with a premium sponsorship

  5. PRSA Detroit Sponsorship Packages

  6. PRSA Detroit Fundraising and Sponsorships • Money raised used to augment chapter programs • Bring in higher interest speakers • Add special features to events (food, drinks, etc.) • Pay for needed chapter technology and equipment upgrades • Training and equipment for administrator • Chapter insurance • Special awards and recognitions • Volunteer thank yousor awards

  7. PRSA Akron • Discussion

  8. PRSA Detroit and Akron • PRSA Akron examples • Q&A with Detroit and Akron leaders

  9. Fundraising and Sponsorships – Roundtable Discussion • Does your chapter have a formal sponsorship program for the year or do you simply host an annual fundraising event? What are the benefits of each? • Whose job is it on your chapter’s leadership team to generate funding for the chapter? • What are some successful fundraising event ideas that your chapter has generated or that you’ve experienced in other facets of your life? • What are some of the biggest challenges you face in fundraising for your chapter?

  10. Thank You! Jennifer Flowers-Kolf, APR JFlowe28@forddirect.com

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