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Netflix and Core Competency

Netflix and Core Competency. September 20, 2011. Change in due date. First team paper due 10/6, NOT 10/4 as stated in syllabus. Core Competency. Particular strengths you have that others don’t Criteria It provides consumer benefits It is not easy for competitors to imitate

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Netflix and Core Competency

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  1. Netflix and Core Competency September 20, 2011

  2. Change in due date • First team paper due 10/6, NOT 10/4 as stated in syllabus

  3. Core Competency • Particular strengths you have that others don’t • Criteria • It provides consumer benefits • It is not easy for competitors to imitate • I t can be leveraged widely to many products and markets. • Technical/subject matter/relationships/ culture

  4. Identify Core Competencies • Identify strategic intent • 4 key questions to i.d. core competencies that support this strategy

  5. Questions • How long could we dominate our business if we didn’t control this competency? • What future opportunities would we lose without it? • Does it provide access to multiple markets? • Do customer benefits revolve it?

  6. Examples

  7. Disney Parks and Resorts • Animatronics and show design • Themes and atmospheric attractions • Efficient operation of theme parks

  8. Disney Parks and Resorts • Animatronics and show design • Mary Poppins (1963) • Remy

  9. Disney Parks and Resorts • Themes and atmospheric attractions

  10. Disney Parks and Resorts • Efficient operation of theme parks

  11. Disney Parks and Resorts • Efficient operation of theme parks

  12. Netflix Core Competencies • ? • Based on your team’s option • Identify core competencies • Brief written description of how each is a competency (based on the 3 criteria identified in class) • Due 9/27

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