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Communities and Populations Involved in Disasters Deaf and Hard of Hearing Populations

Communities and Populations Involved in Disasters Deaf and Hard of Hearing Populations. Andrew Perlman Executive Director, EPIC Associates Emergency Preparedness for Inclusive Communities ap@epicpreparedness.com. Agenda. Why Deaf, Hard of Hearing and Deaf-Blind? (consumers)

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Communities and Populations Involved in Disasters Deaf and Hard of Hearing Populations

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  1. Communities and Populations Involved in DisastersDeaf and Hard of Hearing Populations • Andrew Perlman • Executive Director, EPIC Associates • Emergency Preparedness for Inclusive Communities • ap@epicpreparedness.com

  2. Agenda Why Deaf, Hard of Hearing and Deaf-Blind? (consumers) What these communities really look like Preferred communication methods Assets vs. liabilities Emergency notification and communication Why Social Media? Collaboration

  3. Why Consumers? • 36 million plus • Tech savvy • 9/11, Katrina, Rita

  4. What These Communities Really Look Like • 1 in 5 Americans have hearing loss in at least one ear • 20% of population 12 years and older … impact communication • 26 million age 20-69 - - - hearing loss due to work/leisure • 60% of deployed service men/women - - - NIHL, tinnitus • 3 out of every 1,000 children … born deaf or hard of hearing

  5. Preferred Communication Methods • American Sign Language (ASL) & tactile • Pidgin Signed English (PSE) • Signed Exact English (SEE) • Home Sign • Lip Reading • Facial expressions

  6. Video Remote Interpreting (VRI) and Video Relay Service (VRS)

  7. Communication Access Realtime Translation (CART) andAssistive Listening Devices (ALDs) • Captioning • Hearing aids • Cochlear implant • Loop system

  8. Fact or Fiction? • All people with hearing loss read lips • All deaf people use sign language • Hearing aids make hard of hearing or deaf people hearing • Deaf people cannot speak

  9. Assets or Liabilities? • Self-determination • Access to information / devices = independence = no strain on resources • No information / devices = potential victims • Direct and practical experience; just ask the experts • What happens if access isn’t provided ?

  10. Video

  11. Emergency management and preparedness GAPS Consumers

  12. Emergency Notification

  13. Public Announcements TV – captions, crawls, obstructions FCC Sandy - - -Mayor Bloomberg NOAA radios

  14. Public Announcements • Wireless Emergency Alerts (WEA) • http://www.ctia.org/consumer_info/safety/index.cfm/AID/12082 • Fire alarms - ? Strobes • Workplace – USDA – 10 systems included consumers • Pager system, Computer Emergency Notification System

  15. Evacuation/Shelters Intake staffing Visual displays Interpreters Katrina Self-determination Service animals Supplies

  16. 9-1-1 Not an option Analog technology vs. IP-based info 3.5 billion texts/day NG 9-1-1 for everyone not just consumers Tennessee

  17. Why is Access Important? • Access = Independence • Independence = Less Strain on Resources • Providing access requires advance planning and resource management

  18. Why Social Media ? • 85% - use wireless devices • 65% say wireless important in emergencies • Inherently accessible

  19. Facebook • Build rapport and credibility – trusted source • Reach non-traditional populations - - enhances outreach • Not just for special events • Kinds of messages? – branding – relationship building - interaction • Sometimes don’t say anything • Engagement tool • Vlogs can expand points made on SM • https://www.facebook.com/epicpreparedness

  20. Twitter • Emergent information • Situational awareness • Japan • Boston EMS • Be Careful

  21. Social Media and Boston • No Matter Where You Lived ….. • Loved ones • Seeking latest info • What if ….. ? • How report suspicious activity? • What is shelter-in-place? • ENGAGE NOW. SHARE INFORMATION. • Always be thinking what might be most interesting to my community right now.

  22. Consumers Are Valuable Assets • Planning • Exercises • Liaison to community • Trusted Sources

  23. Exercises

  24. Planning Who in addition to traditional stakeholders are at the planning table?

  25. Who Knows What Consumers Response Agencies Know emergency response procedures Don’t know how to assist consumers Don’t know what others can do for them • Know what a crisis feels like • Know what their needs are • Don’t know emergency response procedures • Don’t know what they can contribute

  26. Planning • What we know … • Resource management - when? • Service providers • Advocate agencies • Faith-based organizations

  27. Obstacles and Collaborative Paths to Success Roadblocks Possible Solutions Doctors, FBOs, advocates, community leaders How do our preparedness efforts reach these individuals? Accurate information and accessible alternatives • Trust and privacy • Communication • Personal Reasons (don’t want to leave, pets, previous incidents)

  28. Plan with, not just for Emergency management and preparedness A new paradigm Consumers

  29. Questions?

  30. Thank you • Andy Perlman • ap@epicpreparedness.com

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