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Metropc A website makeover

Metropc.com A website makeover. Ted Novicki OPIM 5894 Principles of Web Design & Evaluation. Value Added IT Reseller (VAR) Two main divisions Corporate Sells new equipment and services Wholesale division Sells refurbished equipment Refurbish, image and repair equipment

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Metropc A website makeover

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  1. Metropc.comA website makeover Ted Novicki OPIM 5894 Principles of Web Design & Evaluation

  2. Value Added IT Reseller (VAR) • Two main divisions • Corporate • Sells new equipment and services • Wholesale division • Sells refurbished equipment • Refurbish, image and repair equipment • Logistic services • Warehouse, maintain database, ship, deliver, and provide P.O.D. • Partnered with large manufacturers • HP, Lenovo, Dell Metro Business Systems Company Overview

  3. New customers and existing clients • Enterprise sized accounts (5000+) • Financial Industry corporations • Other resellers, looking for refurbished equipment - Tiger Direct and buy.com • Existing users – UBS, Conde Nast, and RBS Target Audience

  4. Comport PC Net • Bright yet professional color scheme • Addresses current topical issues (Cloud) • Uses social media and video • Certifications and partners listed on the main page. • Bright yet professional color scheme • Site is easily navigated • Up to date news • Efficient use of space • Demonstrates subject matter expertise • Strong partnership with HP Competitive Analysis

  5. Business Goals / Value-add doesn’t jump out • Lay out - most content is below the fold, a lot of wasted space • No contact tab on main menu bar (hidden) • News hasn’t been updated in 3 years • Drab colors and cookie cutter lay out • Where do existing users go? • Who is the target audience? • Enterprise sized accounts (5000+) • Financial Industry corporations • Other resellers, looking for refurbished equipment • Existing users Expert Analysis / issues uncovered

  6. Hidden contact link Last update 2009 What is the business? The Current Metro Business Systems website www.metropc.com

  7. Wasted space everywhere Fax but no email? Drab colors The Current Metro Business Systems website www.metropc.com

  8. Find the technical credentials Metro Business Systems holds. • Find the corporate account manager and their contact information. • Find out what the wholesale division does and how to contact them. • Locate the UBS web portal. • Find a full list of services provided. • Find out Metro Business Systems backorder policy. Data Collection - Tasks testers performed

  9. Good news • Able to find some things easily • Services • Credentials • Bad news • Lack of proper contact information • Location - finding • Who’s contact information • Existing customer portals are difficult to find • Poor selection of background / font colors • Less white space • Need a search bar Data Analysis / Conclusions

  10. Provide more detailed contact information • Add search bar • Revise the menu bar • Update website more frequently / focus on current trends • Change page layout • Change colors used on the website • Update and rewrite the text • Add an existing user login on home page Ideal recommendations

  11. Provide more detailed contact information • Revise the menu bar • Add more photos in unused space • Update website more frequently / focus on current trends • Revise the text on the site, and more recent service additions • Add search bar (depending on cost) Realistic recommendations

  12. Move contact link Update immediately Rewrite text Recommendations

  13. Get ride of margins, add picture in white space Change site map and background colors Add two emails one for corporate sales one for wholesale Recommendations

  14. Phone and email contact info should be provided next to the name or in the space below title Recommendations

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