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Social Media Tools

Social Media Tools. What You Need to Know. Presented by Cheryl Bella to the Las Vegas Hospitality Association. Social Media. Needs to be integrated into your current marketing efforts It does cost Provides new way to engage your customers. Examples of Social Media.

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Social Media Tools

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  1. Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association

  2. Social Media • Needs to be integrated into your current marketing efforts • It does cost • Provides new way to engage your customers

  3. Examples of Social Media • Forums, Ratings, Reviews • Social Networking Sites • Blogs • Microblogging Sites • Pod and Video Casts • Photo Sharing Sites

  4. Social Media Is About • Online relationship building • User-generated content • Adding value

  5. These may be Web 2.0 tools but some of the same basic Marketing 101 rules apply

  6. Social Technographics Ladder Publish & upload Post ratings, reviews and comments Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell, Charlene Li & Josh Bernoff

  7. Groundswell Forrester Research - Charlene Li - Josh Bernoff http://www.forrester.com/Groundswell/book.html

  8. Where to Start - 1 Insert screen shot of iMeet homepage

  9. Where to Start - 2 • Follow what are others doing • www.wefollow.com

  10. GoGreenDisplays GoGreenDisplays Twitter screen grab

  11. GoGreenDisplays • Green Displays with Style and Sustainability • From Lettuce to Beef, What's the Water Footprint of Your Food? • Using Social Media to promote your conference • Climate change may displace up to 200 million - CNN.com

  12. Johnny Cab Screen grab of Twitter page

  13. Tennessee Aquarium

  14. Tennessee Aquarium

  15. Where to Start - 3 • Monitor what is being said • Google Alerts • www.technorati.com • www.yelp.com, www.tripadvisor.com, etc. • www.search.twitter.com (trends) • www.google.com (trends)

  16. Start Simple • Add a social media component to a current campaign • Move to a social media campaign tied into marketing plan

  17. Recap: Tips to Remaining Sane • Focus on how relationships are changing, not on the tools themselves • Don’t do it just to do it • Where does social media fit into your current marketing plan • Consider your resources & commitment you want to make • Find experts to rely on

  18. Questions?

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