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Attracting and Engaging Talent via Social Media

Attracting and Engaging Talent via Social Media. #willnotsuck. WHO IS THIS GUY?. Ben Gotkin @bengotkin.

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Attracting and Engaging Talent via Social Media

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  1. Attracting and Engaging Talent via Social Media #willnotsuck

  2. WHO IS THIS GUY? Ben Gotkin @bengotkin 18+ years in Recruiting, Former Recruiting Leader (Marriott, McGladrey, MITRE). Founder and President of recruitDC. Consultant: Recruiting Strategies, Plans, Branding, Process, Systems, Tools, Training

  3. Ben and Social Media Me and Social Media • Began blogging in 2005 • Early Adopter of LinkedIn, Facebook, etc. • Built/managed social recruitment strategy at McGladrey from 2006-2010 • I believe that we are still just scratching the surface

  4. Social Recruiting Truths and Myths • Truth: Social Media use runs across all demographics. Don’t assume that your candidates are not using Social Media • Myth: If you build it, they will come • Truth: You can either sit on the sidelines and watch, you can participate, or you can lead the conversation • Myth: We’re limited by what we can say • Truth: Social Recruitment is about Marketing as much as it’s about Sourcing • Truth: Candidates want to engage with you in social media on their terms

  5. An Exercise: Building a Social Recruitment Strategy • Goal – To build a comprehensive social recruitment strategy that will attract, educate and engage prospects and candidates short-term and long-term. • Leverage meaningful content • Monitor & respond • Multiple learning and engagement points • Connect the dots • All media in play #willnotsuck

  6. An Exercise: Building a Social Recruitment Strategy • Assumptions: • 20K employee $4B Hi-tech company with operations in US, Europe and China • 80% of hires experienced, 20% college • Unlimited budget and resources • Target candidates are heavy users of social media & mobile • YOU are going to map this strategy • What channels/tools? • What will we do with them and why? • How will we attract candidates in? • How does it all connect?

  7. An Exercise: Building a Social Recruitment Strategy

  8. Next Steps • What’s next? • Survey • Engage • Be creative • Be transparent • Be social • Measure Thanks for your time! • Questions? • Learn anything? • Other Ideas? Let’s Connect! www.linkedin.com/in/bengotkin www.facebook.com/recruitingtoolbox www.recruitingtoolbox.com/blog twitter.com/bengotkin www.recruitingtoolbox.com Ben Gotkin Principal Consultant Recruiting Toolbox, Inc. DC 240.654.4568 Toll Free 888.823.2030 ben@recruitingtoolbox.com Want PDF of slides and notes? http://recruitingtoolbox.com/downloads/attendees/ Password = Crystal

  9. About Us What we do • We don’t recruit. • We help companies recruit better. • Real World Consulting • Workforce Planning & Recruiting Strategy Development • Sourcing & Social Media Strategies • Recruiting Process Optimization • Recruiting Technology Selection & Implementation • Key Metrics Development • Recruitment Marketing/Employment Branding • Micro Career Sites • CustomTools & Training • For Hiring Managers • For Interviewers • For Recruiters & Sourcers • For Recruiting & HR Managers www.RecruitingToolbox.com 888.823.2030

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