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Oriental Trading Company: StrongStart Implementation

Oriental Trading Company: StrongStart Implementation. Challenges Convert to best-of-breed self service ESP Go live at beginning of year (3 months) Integration with existing Unica system Leverage automation, testing & optimization capabilities

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Oriental Trading Company: StrongStart Implementation

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  1. Oriental Trading Company: StrongStart Implementation Challenges Convert to best-of-breed self service ESP Go live at beginning of year (3 months) Integration with existing Unica system Leverage automation, testing & optimization capabilities Maximize real-time data to drive customer interactions Results Seamless migration from CheetahMail Real-time integration with Unica 13 IP addresses warmed up 8 users trained Volume exceeding 58M per month & growing 96% inbox delivery rate End of September Project launched Migration plan Integration plan Deal Signed October Account activation Setup Configuration Activation November Data integration (Unica) Product training Preference center cutover Campaign migration IP warm-up Integration& Migration Product Training Training Live Test Full Production End of December

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