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The New Windsoft: Product Training

The New Windsoft: Product Training. Objective & Agenda. Objective : To enable office product dealer sales reps to sell Windsoft, the premiere non-consumer-branded paper label in the away-from-home market. Agenda Paper Category Positioning Windsoft Product Details

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The New Windsoft: Product Training

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  1. The New Windsoft: Product Training

  2. Objective & Agenda Objective: To enable office product dealer sales reps to sell Windsoft, the premiere non-consumer-branded paper label in the away-from-home market. Agenda • Paper Category Positioning • Windsoft Product Details • Product Offering and Enhancements • Environmental Positioning • Next Steps

  3. Paper Category Positioning Old Paper Landscape New Paper Landscape Premium Branded Windsoft will fill the gap between true private label and branded product as the premier non-branded label in the away-from-home market. Value Branded Economy Branded Quality & Performance Windsoft primarily meets the needs of small- to medium-sized businesses, especially “image building” placements, such as hospitality, healthcare and offices. Economy Private Labels Price

  4. Windsoft Product Details:Folded Towels Enhancements • Thicker, brighter • Consistent color across the sheet • Optimized stacking to reduce storage space

  5. Windsoft Product Details:Hard Roll Towels Enhancements • Cleaner roll cuts • More consistent color • Stronger core • Smaller diameter (8.0”) for optimized shipping/storage efficiencies

  6. Windsoft Product Details:Perforated Roll Towel Enhancements • Premium embossing • More absorbent

  7. Windsoft Product Details:Center Pull Towels Enhancements • Brighter • Softer • More core stability

  8. Windsoft Product Details:Jumbo Roll Bath Tissue Enhancements • Stronger sheet • Whiter and brighter

  9. Windsoft Product Details:Single Roll Bath Tissue Enhancements • Attractive, upscale wrappers • Softer and more absorbent • Whiter and brighter

  10. Windsoft Product Details:Facial Tissue Enhancements • Premium quality and packaging • Softer, whiter and thicker • More absorbent

  11. Windsoft Product Details:Windsoft Recycled Content

  12. Windsoft Product Details:A Touch of Tenderness for Our Environment We all share responsibility for environmental stewardship. Windsoft fully supports the “green” movement and practices environmentally responsible production without sacrificing product performance. Windsoft can help contribute to “green” initiatives and other sustainable cleaning programs. How can Windsoft help? • Roll product cores are made from 100% recycled fiber. • All products are elementally chlorine-free. • All products exceed EPA recommendations for recovered and post-consumer fiber.

  13. Next Steps Sell Windsoft, the premiere non-branded paper label to your customers in: • Hospitality • Healthcare • Offices • Any small- to medium-sized business seeking quality product for image enhancement

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