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Drink Healthy, Eat Healthy! ( Teas and rice cakes)

Drink Healthy, Eat Healthy! ( Teas and rice cakes). YooBin Jeong. Strategies. Differentiated Marketing Strategy. Targeted Segments. People who are looking for healthy and fresh drinks and snacks Older generation or all family members People who want to alternate from coffee

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Drink Healthy, Eat Healthy! ( Teas and rice cakes)

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  1. Drink Healthy,Eat Healthy!(Teas and rice cakes) YooBinJeong

  2. Strategies • Differentiated Marketing Strategy

  3. Targeted Segments • People who are looking for healthy and fresh drinks and snacks • Older generation or all family members • People who want to alternate from coffee • People who look for healthy and special gifts

  4. Key Benefits offered • Drinking a cup of tea makes you healthier than drinking whipping cream coffee or soda • Some teas help your diuretic effect • As you drink teas, you will drink much water than before • Tea helps you with anxiety • Rice cakes are fresh made and safe to eat • All family can enjoy eating rice cakes and drinking teas as snacks

  5. Unique Capabilities • Taste of Korea • A variety of options for brands • Provide for both brands’ product and homemade products • Fresh made rice cakes • Healthy ingredients • Available for the customized order

  6. Value Proposition • Our company tries to provide healthy and safe food (rice cakes and teas) to our customers. For a variety of options, we tries to provide many kinds of brands for Korean teas. Furthermore, we provide homemade Korean traditional teas or drinks. • Some teas will help you calm down and your diuretic effect. • We makes rice cakes everyday with safe process and delivers them to our customers freshly. • Rice cakes include healthy ingredients, so all family may enjoy them. • We provide many designed rice cakes, but also are available for customized designs and customized ingredients for rice cakes on our customer’s request such as birthday cakes, party’s snacks, and gifts.

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