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How to Effectively Use

How to Effectively Use. to Market your Brand. Facebook. 800 MILLION users Setting up a FB page Use your KW in your Page Title DO NOT use all one word i.e. BarsAndBartending Cannot change page name after 100 fans Set your vanity URL at FB.com /username. Profile Page Pic.

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How to Effectively Use

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  1. How to Effectively Use to Market your Brand

  2. Facebook • 800 MILLION users • Setting up a FB page • Use your KW in your Page Title • DO NOT use all one word i.e. BarsAndBartending • Cannot change page name after 100 fans • Set your vanity URL at FB.com/username

  3. Profile Page Pic 540 x 180 pixels – make use of the space Continuity Does it direct attention? Captivating Pic or Headshot? Call to Action? Provide More Info?

  4. The Perfect Post Captivating Image / Pic Clear, Concise and Compelling Includes a Call to Action i.e “Comment Below” Tell Them What to Look For Keep them Regular and Short Always Reply Pay Attention to Time Zones

  5. When / How Often to Post

  6. What to Post Info from a Variety of Sources eg. Alltop, AllFacebook, Mashable Pics and Videos Interesting Products – yours and others Industry News / Articles Questions – keep fans engaged Your Opinions – show you’re human

  7. Keep Them Engaged Question – Would you Rather___ or___? Caption Contests Celebrate Holidays First Half of a Joke Start a Discussion Encourage your Fans to Post – pics, stories etc

  8. Getting Fans List your page under your personal profile Invite all Your Friends Posting As Your Page, Find Relevant Pages / Groups, Like them and Interact Add the FB Like Button to the top of your site pages (social plugin) Give away a (valuable) freebie to get them to join your list – integrate an autoresponder

  9. Nurturing the Relationship Fan of the Month Offer FB Only Discounts / Coupons Launch on FB before your site Set up Contests Refer a Friend / Send to a Friend app

  10. Fan / Reveal Gates Excellent for turning visitors into Likes To install a Fan Gate(search “static HTML: iFrame tabs”) Host the pic on your site, insert <imgsrc=“yourURL/thepic”>

  11. Advanced Strategies Featured Banner Images (photo strip) Upload Videos Directly to FB for virality Networked BlogsApp FB doesn’t reward automation but it saves time After Posting a Link, Remove the Link

  12. Advance Strategies cont’d Integrate an Opt-in Form Use Insights to Find Out What’s Working

  13. Ninja Technique Create a Fan Page for your Product Like the Page, then feature it Settings  Feature Edit Featured Likes

  14. Facebook Notes Duplicate Content doesn’t matter Add Images, make it attractive and readable Include a link to your FB page and website Searchable in Google Add links to your newsletter sign-up and FB page Use Fiverr.com to backlink your FB Notes

  15. Wrapping Up Keep your efforts consistent – day after day, same time if possible Join in the conversation as well as starting it Listen to your customers and give them a reason to come back to your page Slowly migrate them into your sales funnel

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