1 / 12

Marketing Committee Report Dan Smith

Marketing Committee Report Dan Smith . W ebsite www.HillCountryChristianSchool.org. Revamped site launched November 30, 2010 Search Engine Optimization Implemented Content & keyword optimization for better organic search results

dava
Download Presentation

Marketing Committee Report Dan Smith

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Committee Report Dan Smith

  2. Website www.HillCountryChristianSchool.org • Revamped site launched November 30, 2010 • Search Engine Optimization Implemented • Content & keyword optimization for better organic search results • Google Adwords Campaign implemented for pay per click marketing

  3. Website www.HillCountryChristianSchool.org Traffic & Statistics for 2011 • Total visits: 65,692 • Unique Visitors: 28,861 • Page Views: 236,327 • 43.62% of website traffic from new visitors

  4. Website Traffic Total Visitors New Visitors Dec. 2010: 1,234 Dec. 2011: 2,843 Dec. 2010: 2,148 Dec. 2011: 5,142 230% Increase in Traffic

  5. Internet Marketing Campaign:Google Ads • Bulk of advertising dollars spent on internet marketing campaign. • Launched March 2011 • Specifically targets people searching for schools in Austin metro area • Top 2 ways people hear about our school: word of mouth and internet • We pay per “click”

  6. Google Ads

  7. Google Ad Campaign Results • Ads have appeared 280,080 times (Impressions) • Clicks: 5,806 • Average cost per click: $2.82 • Conversions (to “How to Apply” page): 487 • Have already enrolled a number of new students who indicated they found us on internet.

  8. 2011 Marketing/Advertising Efforts • Continued efforts to implement consistent branding (launched Fall 2010) • Began implementation of internal marketing efforts (“Each One Reach One” campaign, Parent Advocacy Team, etc.) • Targeted print advertising in various local publications • Participation in marketing events- local school fairs, HCBC community events, etc.

  9. Admissions Traffic • Significant increase in inquiries, tours and applications compared to 1 year ago. • Inquiry Comparison: • At end of January 2011, had seen 145 new student inquiries • By January 5, 2012, had already seen 186 inquires

  10. Measuring Success 10% increase in enrollment year over year 2011 Enrollment2012 Enrollment 471 511 currently 520 – 540 projected

  11. 2012 Marketing CommitteeStrategic Initiatives • Determine appropriate levels of funding for the next 5 years. • Maintain Brand Consistency • Develop measureable enrollment management plan from inquiry to enrollment • Review and improve Anonymous Parent Surveys • Improve internal marketing to boost retention and referrals (Word of Mouth Advertising)

More Related