What Brands Need to Know About Data Privacy

1. What Brands Need to Know About Data Privacy As times and technology change, the B2B industry has a wide range of changes occurring now and more in the near future. Although the changes are accepted by the B2B marketplace, traditional technologies and methodologies will not change so quickly. However, one of those unchanging concerns in the industry will always be B2B data protection. Changing Data Dynamics in the B2B Space Sales in the B2B industry mainly operate on cold calls and cold email. But EU citizens are protected under the General Data Protection Regulation (GDPR), the General Data Protection Regulation as of May 25, 2018. Under which the privacy and personal data of EU citizens are protected. In the B2B industry, having personal data is the key to reaching your target audience, so the sales force is affected severely because of this. In large organizations that use outbound sales to grow the use of B2B data every day. Hence the large amount of data needs to protect B2B data. Including both cold calling and cold email, privacy regulation and electronic communications restrict unwanted direct marketing. Both regulations must be complied with in B2B sales and marketing. Hence, GDPR cannot replace PECR for EU citizens. However, GDPR and PECR are subject to privacy plans. But if you do business with B2B sales and marketing with cold calling and cold email in Canada, you should be familiar with CAN-SPAM & CASL. You can still use B2B sales and marketing practices for cold calls and cold email compliant with the GDPR, keeping the following points in mind. Who are you calling? If you are not contacting anyone from the European Union, you don't need to worry about the GDPR. Only the CAN-SPAM and CASL guarantee will suffice.

2. But if you are contacting anyone who is in the European Union, you should take care of the General Data Protection Regulation (GDPR) and make sure you comply. Note that it applies even if the business is not in the European Union. This is mainly for the purpose of protecting business data. How do you get B2B data? Since you can use the data collected in B2B sales, it is important that you determine the source of the data. So when collecting data for B2B use, compliance with data privacy is of utmost necessity. If you are collecting data for some internal purpose, you need to ensure that the process used to collect the data is compliant with the GDPR and that you are supplying the data with all security measures in place. When you obtain data from a third party or external source, ensure that your B2B data exchange is GDPR compliant. There are several B2B data services that will provide you with the required data, but getting a data privacy compliance check is your responsibility. Why data privacy is so important in the B2B marketplace Privacy and data protection are essential in B2B. You are actually dealing with a lot of self-generated data. Effective data management and data mining are two of the basic things you actually deal with in B2B. Therefore, you should be more careful about the privacy of customer data and the security of customer data. All companies that deal with B2B marketing data are needed to comply with privacy laws and regulations depending on the regions in which they operate. Legitimate interest Legitimate interest is the term you should be familiar with if you know enough about the GDPR. This term is generally referred to about permission to process someone's data because it is in the legitimate interest of the company. Businesses can use this as a reason for processing data in the following situations:

3. The clear benefit for their business is demonstrated by shared data. One's privacy is hampered to a minimum. A business expectation may be reasonable about sharing data for this purpose. It is essential to keep a record of someone's data when a legitimate interest is used for processing. Also, you must keep their personal information in case you request approval. 8 golden rules of consent and legitimate interest here they are: You should check out the clear and accessible privacy policy. If people want to unsubscribe, present them with clear opportunities. Respect your cancellation of your subscription, be sure to remove it from your email lists. The content sent from you should be related to what people have signed up for. And that your content complies with all legal and ethical standards. Don't email too often. Vulnerable individuals are not supposed to be targeted. If you are planning to do something new, check once if this meets all legal and ethical boundaries. Data retention should be recorded and justified when needed. There are clearly some differences when it comes to business and personal data while dealing with big data. But it is always a best practice to treat all of your data with the same awareness and care. If there are any doubts whatsoever, you must give the person active consent before adding them to the email list or even before keeping any data. You may be prompted for this information so be prepared and you should have a process to delete that data as well if needed. It is important that you be careful about people's privacy and be sensitive about the use of their personal data. However, you must be aware of the data privacy policy all the time.

4. New and future data compliance law With the European Union designating the General Data Protection Regulation (GDPR) for data compliance, every other country wants to set and follow standards. California CCPA, the California Consumer Privacy Act, comes into effect in the US state of California, on January 1, 2020. Any profitable entity doing business in California that meets any of the following conditions must adhere to the CCPA: Total revenue is greater than $ 25 million Buying, receiving, selling or sharing the personal information of more than 50,000 customers, families, or devices for commercial purposes on an annual basis By selling customers' personal information, you get 50% or more of its annual revenue. If the other business is controlled or covered by you In the event that common trademarks, such as a name, service mark, or trademark are shared with a covered business. Similar to the GDPR, the CCPA requires companies to identify the personal information of their customers as well as the reason for how the information was obtained. They must provide a link to unsubscribe from company communications and also delete personal data if requested by the customer. The CCPA covers B2B marketing although until 2021 B2B companies are not required to comply with some part of the law. The CCPA awarded a maximum penalty of $ 7,500 per violation if any international violation was found to have occurred. Maine and Texas Due to the implementation of the CCPA, other countries are seen to be enacting their own laws regarding the privacy of customer data. In Maine, a new law

5. regulates what broadband providers can do with consumer data, including browsing history. In Texas, at the same time, a law has been enacted requiring companies to notify their residents if they face a security breach that could lead to the theft of personal information. The GDPR includes a similar provision as well. Brazil The LGPD was activated in Brazil in August 2020. The new law applies to companies that keep data of Brazilian citizens whether or not they have a physical presence in Brazil. LGPD governs in the same way as the GDPR, but the law does not apply to B2B companies. It is a good example of how countries around the world are tightening their data privacy policies to keep data secure.