Driving Event Engagement with Social Media .pdf

1. DrivingEventEngagementwithSocial Media Nowadays, events have become an important part of growing a business. A brand hosting an event is not only essential to boost a business. but also spread the word around about the business to the like-minded individuals. Hence it has become essential to utilise social media to its full extent. Today, social media has become a game-changer for brands and businesses. Social media assists engage with the audience and theinfluencers. The present times have seen a surge of social media trends which has influenced to increase engagement. Sharing event pages, creating unique hashtags has come to be the utmost factor to interact with the audience, thus solidifying their presence for the events. This tactics provide the advantage of sharing the event’s feedback through posts and snaps across various trending social media platforms. It’s safe to say that staying active on social media is of paramount value for the brand. Sure its not going to be easy, but it’s incredibly important to engage with theaudience. A promotional event requires quite a lot of factors to make it successful. Be it sharing, liking or commenting, these are some of the effective methods to create proper interaction. Events are a great way to create brand awareness and augment loyal followers, which are an integral aspect to get optimalresults.