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GIFT CARD MARKETING

Old Navy – Free Standing Display. GIFT CARD MARKETING. 1. Old Navy – Free Standing Display. GIFT CARD MARKETING. Old Navy – Free Standing Display. GIFT CARD MARKETING. Nordstrom – Counter Top Display. GIFT CARD MARKETING. Nordstrom – Gift Card & Envelope. GIFT CARD MARKETING.

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GIFT CARD MARKETING

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  1. Old Navy – Free Standing Display GIFT CARD MARKETING 1

  2. Old Navy – Free Standing Display GIFT CARD MARKETING

  3. Old Navy – Free Standing Display GIFT CARD MARKETING

  4. Nordstrom – Counter Top Display GIFT CARD MARKETING

  5. Nordstrom – Gift Card & Envelope GIFT CARD MARKETING • Translucent Envelope and Gift Card

  6. Virgin – Top of Gondola POS & Gift Card GIFT CARD MARKETING • Translucent Gift Card • Choice of Cards • Top of Gondola POS

  7. BLOCKBUSTER - FSDU GIFT CARD MARKETING • Fixed Denomination Cards • No other POS in store

  8. Disney Store – POS and G/Card Promo GIFT CARD MARKETING • Card Counter Top Display • ISP Gift Card Promo

  9. Disney Store – Tickets & G/C Toys GIFT CARD MARKETING • Disney World Ticket (Gift Card) & Display • Toy holding Gift Card

  10. Lowe’s – Counter Top & Gift Card GIFT CARD MARKETING • Euro Hook Counter Top Display at till • Carrier and Lenticular Gift Card

  11. Barnes & Noble – FSDU & Counter Top GIFT CARD MARKETING • FSDU at till • Counter Top in Café area

  12. Barnes & Noble – Light boxes GIFT CARD MARKETING • Light boxes at front of tills

  13. Walgreens – Gift Card Mall Concept GIFT CARD MARKETING • Gift Card Mall Concept – Impulse Purchase next to Greetings Cards, mixed offerings.

  14. Target – Displays at Till & Counter Top GIFT CARD MARKETING • Top of Gondola Display at till • Counter Top Display at Entertainment • Counter

  15. Target – Displays at end of isle GIFT CARD MARKETING • End of isle at Greetings Card and • Entertainment Area • Impulse purchase in Homeware isles

  16. Target – Types of Gift Cards GIFT CARD MARKETING • Gift Card with Teddy • Valentine Gift Cards • Glow in the dark Gift Card’s (also lenticular, die-cut, foil, textured)

  17. Hollywood Video – Counter Top Display GIFT CARD MARKETING • Counter Top Display with Euro hook • Individual display for co-branded Gift Cards

  18. Hollywood Video – Additional POS GIFT CARD MARKETING • Gift Card ‘Clip Strips’ in high visibility areas • Additional shelving POS

  19. Hollywood Video – Gift Card Types GIFT CARD MARKETING • Standard Fixed Denomination Gift Card • Gamers Gift Card – Fixed Denomination • Co-branded Gift Card – Fixed Denomination

  20. Hollywood Video – B2B & Promo GIFT CARD MARKETING • Gift Card Advertisement in • Catalogue • B2B Leaflet at counter

  21. Lord & Taylor – Gift Card POS GIFT CARD MARKETING • Gift Card POS in FSDU • Placed near the doors of the store • Gift Card, Celebration Card and Happy Birthday Card

  22. Saks Fifth Avenue – Gift Card Packaging GIFT CARD MARKETING • Gift Card comes in high quality box and bag

  23. Home Depot – Product Rebate & POS GIFT CARD MARKETING • Free Gift Card as Product Rebate • Euro Hook strip display at Till

  24. Home Depot – Product Rebates GIFT CARD MARKETING • Hanging Gift Card POS • Gift Card POS made obvious at the till - impulse

  25. Benetton – Gift Card and Carrier GIFT CARD MARKETING • Only redeemable at selected • stores • Declining balance only

  26. Circuit City – Gift Card POS GIFT CARD MARKETING • FSDU Gift Card POS at front of store • Top of Gondola POS at Till • Gift Card Promo at Customer Service Desk

  27. Circuit City – Gift Card and Carrier GIFT CARD MARKETING • Gift Cards only merchandised • at tills and leaflets • Gift Cards for different types of • products, e.g. mobile phones,

  28. Circuit City – Product Rebates GIFT CARD MARKETING • Product rebates promoted in store leaflet/flyer

  29. Best Buy – Gift Cards GIFT CARD MARKETING • CD box Gift Cards, $5 off coupon, • lenticular cards. • Different Carriers for Special Occasions

  30. Best Buy – Gift Cards at Accessories GIFT CARD MARKETING CD box Gift Cards Lenticular Cards Clip Strip Display

  31. Best Buy – Gift Cards at the Till GIFT CARD MARKETING • Heavy Presence • Occasion and Product Orientated • Impulse Purchase

  32. Best Buy – next to CD’s & Software GIFT CARD MARKETING • CD Gift Card Merchandised with Console Games and Music CD’s

  33. Best Buy – Gift Card at front of Store GIFT CARD MARKETING • Mobile FSDU in high traffic area at front of store • Free Gift Card with new credit account promo

  34. Claire’s – Gift Card POS at the Till GIFT CARD MARKETING • Bold Gift Card POS • Gift Card Display for different occasions

  35. Claire’s – Gift Card POS at the Till GIFT CARD MARKETING • Creative ways of displaying Gift Card to appeal to audience

  36. Claire’s – Gift Cards & Carriers GIFT CARD MARKETING • Single Gift Card type • Four types of Carrier • for different occasions

  37. Claire’s – Gift Card Accessories GIFT CARD MARKETING • Wallet for Gift Cards • Old style Gift Certificate

  38. Limited – Gift Card Promo GIFT CARD MARKETING • Gift Card Promo – spend $50 and receive a $25 Gift Card

  39. Guess – Gift Card POS & Display GIFT CARD MARKETING • Creative Gift Card POS outside store • Gift Card FSDU behind counter

  40. JCPenney – Gift Card Counter Top GIFT CARD MARKETING • Bold Counter Top Display • Used within different areas of the store

  41. KB toys –Counter Top Display GIFT CARD MARKETING • Counter Top Display – fixed and any value Gift Cards

  42. Abercrombie & Fitch – Gift Card Promo GIFT CARD MARKETING • Gift Card Promo – Spend $75 and receive a free $25 Gift Card • FSDU situated outside of store

  43. Wall Mart – Gift & Phone Card FSDU GIFT CARD MARKETING • Carousel Display • Includes Phone Cards • Gift Cards with local sports team logo on front

  44. Sears – Counter Top Gift Card Display GIFT CARD MARKETING • Large, colourful display at Till • Occasion based – graduation, birthdays, congratulations

  45. EB – Counter Top Gift Card Display GIFT CARD MARKETING • Counter Top Display – fixed and any value Gift Cards

  46. Foot Locker – Fitted Gift Card Display GIFT CARD MARKETING • Fixed Value Gift Cards • Display is part of store fittings • Unobvious location, behind Till only

  47. Woldenbooks – Gift Card POS GIFT CARD MARKETING • ‘Gift Certificate Cards’ – educating consumer? • Display in high traffic area outside store

  48. Starbucks – Counter Top & Promo GIFT CARD MARKETING • VISA promo – incentivising Gift Card Top Up via credit card?

  49. Bath & Body Works – G/C Presentation GIFT CARD MARKETING • Gift Card in Box with Ribbon and Bag (bag free with purchases of $25 or over) • Attractively merchandised to illustrate that extra amount of thought

  50. Bath & Body Works – Gift Card POS GIFT CARD MARKETING • Additional POS • POS at different impulse locations in store

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