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Let’s Identify These Types of Segmentation

Let’s Identify These Types of Segmentation. 42 year-old woman. Demographic. Marathon runner. Psychographic. Prefers beverages without sugar. Psychographic/Behavioral. Grandparents with 10 grandchildren. Demographic. North Carolina Mountains. Geographic. Prefers adventurous vacations.

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Let’s Identify These Types of Segmentation

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  1. Let’s Identify These Types of Segmentation

  2. 42 year-old woman • Demographic

  3. Marathon runner • Psychographic

  4. Prefers beverages without sugar • Psychographic/Behavioral

  5. Grandparents with 10 grandchildren • Demographic

  6. North Carolina Mountains • Geographic

  7. Prefers adventurous vacations • Psychographic

  8. NBA cheerleader • Demographic/Psychographic

  9. Newly married couple • Demographic

  10. Earns $100,000+ a year • Demographic

  11. Received a Masters Degree from UNC • Demographic

  12. Cayman Islands • Geographic

  13. Cold climate • Geographic

  14. Attends worship service every Sunday • Psychographic

  15. Enjoys day trips • Psychographic/Geographic

  16. Prefers watching television • Psychographic

  17. Frequently purchases products with warranties • Behavioral

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