1 / 18

Alan Nelson Generating Income From CPD 13 th September 2010

Alan Nelson Generating Income From CPD 13 th September 2010. Working with the professionals. Our partners use online content to: Engage and excite their professional communities Extend their range of services Generate additional income. Membership bodies want to:

delao
Download Presentation

Alan Nelson Generating Income From CPD 13 th September 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alan Nelson Generating Income From CPD 13th September 2010

  2. Working with the professionals

  3. Our partners use online content to: • Engage and excite their professional communities • Extend their range of services • Generate additional income

  4. Membership bodies want to: • Engage and excite their professional communities by extending their range of services and thereby generate additional income “ ”

  5. Membership bodies want to: • Engage and excite their professional communities by extending their range of services and thereby generate additional income “ ” • We want to: • Generate revenue by offering new services that engage and excite professional communities “ ”

  6. Attractions of Online CPD Provision Marginal cost Flexibility

  7. Concerns About Online CPD Provision Inexperience Cost of entry

  8. Commercial risk

  9. Commercial risk Risk to reputation

  10. New Markets Existing Markets Existing Products/Services New Products/Services

  11. Mitigating risk • Market research? • Learning from others • Partnership/White labelling

  12. Over 200,000 active registered users • Over 4000 new registrations a month • 1500 courses

  13. CPD – who does it online? Rural Young Women In practice Inputs basis

  14. A bit of theory

  15.   greed fear Ought to have Would like to have Have to have What will sell best?

  16. What does good look like? Good Bad Flexible Active engagement Personalised Facilitating learning Rigid Passive watching/listening One for all Teaching remotely

  17. “ The point in making money is that you can tell some big shot where to go. Humphrey Bogart ”

More Related