Blogging for Business Playbook

1. Blogging for Business Playbook BLOGGING for BUSINESS Playbook & Toolkit Follow this simple step-by-step playbook to develop a blogging plan that increases your leads, builds community, implies authority, and grows brand awareness.

2. Table of Contents BLOGGING for BUSINESS Introduction 04 Conclusion Framework 28 03 About This Playbook 29 Understand Blogging 08 12Evaluate Readiness 15Research Approach 18Plan Content 23Implement Strategy 26Measure Results stage stage stage stage stage stage 1 2 3 4 5 6 Table of Contents BLOGGING for BUSINESS Introduction 04 Conclusion Framework 28 03 About This Playbook 29 Understand Blogging 08 12Evaluate Readiness 15Research Approach 18Plan Content 23Implement Strategy 26Measure Results stage stage stage stage stage stage 1 2 3 4 5 6

3. Blogging Metrics Dashboard Blog Post Inspiration List How-to Guide SEO Blog Post Opti- mization Checklist Top Marketing Blogs Database Content Marketing Maturity Model Content Mapping Tool Content & Buyers Journey Benchmark Content Marketing Framework Social Media Policy Guidelines Template Buyer Personas Content Marketing Training Course Blogging Promotion & EngagementChecklist Blog Policy Template Content Marketing Maturity Assessment Content Contributors Database Building A Content Factory Workshop Blog Post Syndication Calendar Training Course Content Quality Checklist Blog Platform Database Blogging Maturity Assessment Blogging Topic Prioritization Content Effectiveness Benchmark Report Social Media Marketing Framework Buying Process Stage Content Mapping Social Media Training Course Blog Post Syndication Calendar Social Media Policy How-to Guide Content Marketing Assets Database Writing Effective Content Workshop AgencyManagement Training Course Leverage the framework below to quickly empower your organization’s blogging strategy. BLOGGING for BUSINESS Framework MEASURE6PLAN4 IMPLEMENT51 UNDERSTAND EVALUATE2 RESEARCH3 Click the buttons below to access all related training, tools, templates, and other resources. Blogging Metrics Dashboard Blog Post Inspiration List How-to Guide SEO Blog Post Opti- mization Checklist Top Marketing Blogs Database Content Marketing Maturity Model Content Mapping Tool Content & Buyers Journey Benchmark Content Marketing Framework Social Media Policy Guidelines Template Buyer Personas Content Marketing Training Course Blogging Promotion & EngagementChecklist Blog Policy Template Content Marketing Maturity Assessment Content Contributors Database Building A Content Factory Workshop Blog Post Syndication Calendar Training Course Content Quality Checklist Blog Platform Database Blogging Maturity Assessment Blogging Topic Prioritization Content Effectiveness Benchmark Report Social Media Marketing Framework Buying Process Stage Content Mapping Social Media Training Course Blog Post Syndication Calendar Social Media Policy How-to Guide Content Marketing Assets Database Writing Effective Content Workshop AgencyManagement Training Course Leverage the framework below to quickly empower your organization’s blogging strategy. BLOGGING for BUSINESS Framework MEASURE6PLAN4 IMPLEMENT51 UNDERSTAND EVALUATE2 RESEARCH3 Click the buttons below to access all related training, tools, templates, and other resources.

4. 4BLOGGING FOR BUSINESS What Is the Purpose of This Playbook? Blogging Defined A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). To help you develop a ’Blogging for Business’ Plan that: Is aligned with corporate values and vision Provides a solid foundation for content marketing Supports Corporate Marketing strategy, Content Marketing plans, and Social Media Marketing plans Corporate Marketing strategy Marketing Communications Plan Content Marketing Plan Social Media Marketing Plan Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction Bottom line Blog posts bring in leads, create value, build community, imply authority, and grow brand awareness. 4BLOGGING FOR BUSINESS What Is the Purpose of This Playbook? Blogging Defined A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). To help you develop a ’Blogging for Business’ Plan that: Is aligned with corporate values and vision Provides a solid foundation for content marketing Supports Corporate Marketing strategy, Content Marketing plans, and Social Media Marketing plans Corporate Marketing strategy Marketing Communications Plan Content Marketing Plan Social Media Marketing Plan Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction Bottom line Blog posts bring in leads, create value, build community, imply authority, and grow brand awareness.

5. 5BLOGGING FOR BUSINESS What Are the Top 3 Benefits of Blogging? Why Do You Need to be Blogging? SEO Increase your organization’s search engine optimiza- tion efforts by inserting targeted key words into every post. The goal is to increase traffic to your website and ultimately capture more sales. Communication Blogs are great communication vehicles and can be used to provide more detail about upcoming events, announcements, thought leadership, etc. ROI Blogs are notoriously inexpensive and efficient. Setting up a blog with a service provider, such as Wordpress, is free, and adding a new blog post can take minutes. 59% of B2B marketers consider blogs the most valuable channel. On average companies with blogs produce +67% more leads per month. Blogging 15+ times per month generates 5 times more traffic. Companies that blog have 97% more inbound leads than those that do not. MarketingProfs, B2B Content Marketing: 2013 Benchmark InsideView: How Social is B2B? Copy Press Midwest Marketing Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction 5BLOGGING FOR BUSINESS What Are the Top 3 Benefits of Blogging? Why Do You Need to be Blogging? SEO Increase your organization’s search engine optimiza- tion efforts by inserting targeted key words into every post. The goal is to increase traffic to your website and ultimately capture more sales. Communication Blogs are great communication vehicles and can be used to provide more detail about upcoming events, announcements, thought leadership, etc. ROI Blogs are notoriously inexpensive and efficient. Setting up a blog with a service provider, such as Wordpress, is free, and adding a new blog post can take minutes. 59% of B2B marketers consider blogs the most valuable channel. On average companies with blogs produce +67% more leads per month. Blogging 15+ times per month generates 5 times more traffic. Companies that blog have 97% more inbound leads than those that do not. MarketingProfs, B2B Content Marketing: 2013 Benchmark InsideView: How Social is B2B? Copy Press Midwest Marketing Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction

6. 6BLOGGING FOR BUSINESS Other Training Courses That Relate How to Use This Consulting Playbook This playbook is connected directly to the Content Marketing Training Course and Social Media Marketing Training Course, and we highly recommend you also look at those courses for additional best practice resources and advice for your blogging project. This playbook consists of six stages, each with a description, steps, and action items. Action items include using our premium tools and templates. Our intention with this playbook is to help you: Understand blogging and identify the audience and topic you should focus on Evaluate and select the technology that will be the backbone of your blogging strategy Plan and craft a strategy to drive traffic to your blog content using SEO, Social Media, and Email CONTENT MARKETING Training Course SOCIAL MEDIA MARKETING Training Course S TA R T L E A R N I N G S TA R T L E A R N I N G Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction 6BLOGGING FOR BUSINESS Other Training Courses That Relate How to Use This Consulting Playbook This playbook is connected directly to the Content Marketing Training Course and Social Media Marketing Training Course, and we highly recommend you also look at those courses for additional best practice resources and advice for your blogging project. This playbook consists of six stages, each with a description, steps, and action items. Action items include using our premium tools and templates. Our intention with this playbook is to help you: Understand blogging and identify the audience and topic you should focus on Evaluate and select the technology that will be the backbone of your blogging strategy Plan and craft a strategy to drive traffic to your blog content using SEO, Social Media, and Email CONTENT MARKETING Training Course SOCIAL MEDIA MARKETING Training Course S TA R T L E A R N I N G S TA R T L E A R N I N G Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction

7. 7BLOGGING FOR BUSINESS Outputs from This Playbook Stage 1 - Understand Blogging Stage 4 - Plan Content Content Marketing Training Course, Content & Buyers Journey Benchmark Blog Post Inspiration List, Buying Process Stage Content Mapping, Content Mapping Tool Stage 2 - Evaluate Readiness Stage 5 - Implement Strategy Content Marketing Maturity Assessment, Blogging Maturity Assessment SEO Blog Post Optimization Checklist, Content Quality Checklist, Blogging Promotion & Engagement Checklist Stage 3 - Research Approach Stage 6 - Measure Results Top Marketing Blogs Database, Social Media Policy How-to Guide Blogging Metrics Dashboard Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction 7BLOGGING FOR BUSINESS Outputs from This Playbook Stage 1 - Understand Blogging Stage 4 - Plan Content Content Marketing Training Course, Content & Buyers Journey Benchmark Blog Post Inspiration List, Buying Process Stage Content Mapping, Content Mapping Tool Stage 2 - Evaluate Readiness Stage 5 - Implement Strategy Content Marketing Maturity Assessment, Blogging Maturity Assessment SEO Blog Post Optimization Checklist, Content Quality Checklist, Blogging Promotion & Engagement Checklist Stage 3 - Research Approach Stage 6 - Measure Results Top Marketing Blogs Database, Social Media Policy How-to Guide Blogging Metrics Dashboard Understand Blogging Evaluate Readiness Research Approach Plan Content Implement Strategy Measure Results 1 2 3 4 5 6 Introduction

8. Understand Blogging STAGE 1 BLOGGING for BUSINESS It’s essential that your organization starts by leveraging best practices to ensure a strong foundation for any blogging project. In this stage you will understand the approach top marketers are having success with. STEP 1: Review Blogging Best Practices STEP 2: Leverage our 6-Step Blogging Plan STEP 3: Review Data about Successful Content STEP 4: Understand How to Build a Content Factory STEP 5: Review Effective Content Writing Tips Understand Blogging STAGE 1 BLOGGING for BUSINESS It’s essential that your organization starts by leveraging best practices to ensure a strong foundation for any blogging project. In this stage you will understand the approach top marketers are having success with. STEP 1: Review Blogging Best Practices STEP 2: Leverage our 6-Step Blogging Plan STEP 3: Review Data about Successful Content STEP 4: Understand How to Build a Content Factory STEP 5: Review Effective Content Writing Tips

9. 9BLOGGING FOR BUSINESS Introduction 2 3 5 64 1 Choosing the best audience Optimization framework for blog posts Promotion and Engagement best practices Reviewing blog technology solutions Choose a blog provider Decide on your audience Choose a topic/theme Create a promotional strategy Start connecting Continue writing Review Blogging Best Practices Leverage our 6-Step Blogging Plan STEP 1 STEP 2 Action Item Action Item Watch the Training Course: Blogging for Business to help you review fundamental concepts and advanced implementation of blogging strategy. Read the Creating a Blog for Your Business’ How-to Guide to understand the fundamental steps required to launch your business blog. Topics covered by this video course include: The action plan includes: BLOGGING FOR BUSINESS Training Course S TA R T L E A R N I N G Blogging 101 (19 min) Advanced Blogging (23 min) Overall duration: 42 minutes Length: 3 pages Evaluate Readiness Research Approach Implement Strategy Measure Results Plan Content Understand Blogging V I E W R E S O U R C E CREATING A BLOG FOR YOUR BUSINESS How-to Guide V I E W R E S O U R C E 9BLOGGING FOR BUSINESS Introduction 2 3 5 64 1 Choosing the best audience Optimization framework for blog posts Promotion and Engagement best practices Reviewing blog technology solutions Choose a blog provider Decide on your audience Choose a topic/theme Create a promotional strategy Start connecting Continue writing Review Blogging Best Practices Leverage our 6-Step Blogging Plan STEP 1 STEP 2 Action Item Action Item Watch the Training Course: Blogging for Business to help you review fundamental concepts and advanced implementation of blogging strategy. Read the Creating a Blog for Your Business’ How-to Guide to understand the fundamental steps required to launch your business blog. Topics covered by this video course include: The action plan includes: BLOGGING FOR BUSINESS Training Course S TA R T L E A R N I N G Blogging 101 (19 min) Advanced Blogging (23 min) Overall duration: 42 minutes Length: 3 pages Evaluate Readiness Research Approach Implement Strategy Measure Results Plan Content Understand Blogging V I E W R E S O U R C E CREATING A BLOG FOR YOUR BUSINESS How-to Guide V I E W R E S O U R C E

10. . 10BLOGGING FOR BUSINESS Executive Summary The Buyer’s Journey Content Performance Key Principles of Content Marketing Defining Your Content Objectives Sourcing and Managing Content Contributors Forms and Formats: Types of Content & Their Best Use You Already Have it: Reusing and Recycling Buying Stage Content Effectiveness Content Marketing Problems Analyst Bottom Line Review Data about Successful Content Understand How to Build a Content Factory STEP 3 STEP 4 Action Item Action Item Read the Content & Buyer’s Journey Benchmark Report to explore how effectively marketers are using content to influ- ence the buyer’s journey. Watch the eWorkshop: Building a Content Factory to help you create and manage a strong Content Marketing program that can vault your company to the top of the thought-leader board. This report includes the following sections: This workshop includes topics such as: V I E W R E S O U R C E Length: 29 pages CONTENT & BUYER’S JOURNEY Benchmark Report Overall duration: 52 minutes BUILDING A CONTENT FACTORY eWorkshop W AT C H V I D E OV I E W R E S O U R C E Introduction 2 3 5 64 1 Evaluate Readiness Research Approach Implement Strategy Measure Results Plan Content Understand Blogging

11. . 11BLOGGING FOR BUSINESS Message Prioritization Importance of writing style Economy of words Creating a call to action Review Effective Content Writing Tips STEP 5 Action Item Watch the eWorkshop: Writing Effective Content to help organizations craft better quality content that communi- cates effectively and achieves better engagement results. Topics discussed include: Overall duration: 62 minutes WRITING EFFECTIVE CONTENT eWorkshop W AT C H V I D E O Introduction 2 3 5 64 1 Evaluate Readiness Research Approach Implement Strategy Measure Results Plan Content Understand Blogging

12. . Evaluate Readiness STAGE 2 In Stage 2 you will evaluate the maturity of your organization when it comes to both blogging and content marketing overall. You will perform the following actions to prepare your company for Blogging: STEP 1: Assessing your Blogging Maturity STEP 2: Assessing your Content Marketing Maturity STEP 3: Set Goals for Content Marketing Maturity BLOGGING for BUSINESS

13. . 13BLOGGING FOR BUSINESS Introduction 2 Strategy Processes Leadership Organizational Alignment Senior Management Buy-In Content Marketing Knowledge Existing Assets Competitive Insight Blogging Technology Budget & Staffing Metrics and Reporting Staff and Resources Plan and Distribution Process Documentation Assessing Your Blogging Maturity Assessing Your Content Marketing Maturity STEP 1 STEP 2 Action Item Action Item Use the Blogging Maturity Assessment to identify strengths and weaknesses in your current blogging processes, systems, assets, and knowledge management. Use our Content Marketing Maturity Assessment to assess your organization’s content marketing program maturity at a more broad level. This assessment is intended to address the following areas: This assessment will audit these key areas: Evaluate Readiness V I E W R E S O U R C E V I E W R E S O U R C E Understand Blogging Research Approach Plan Content Implement Strategy Measure Results 1 3 4 5 6

14. . 14BLOGGING FOR BUSINESS STEP 3 Budget & Staff Tools & Platforms Lead Generation Email Marketing Cross-Channel Marketing Metrics Set Goals for Content Marketing Maturity Action Item Use our Content Marketing Maturity Model to help your organization by providing a road map for improving their content-marketing capabilities. This model is based on several criteria: V I E W R E S O U R C E Introduction 2 Evaluate Readiness Understand Blogging Research Approach Plan Content Implement Strategy Measure Results 1 3 4 5 6

15. . Research Approach STAGE 3 STEP 1: Review the Top Marketing Blogs STEP 2: Choose Your Blogging Technology Platform STEP 3: Write Your Blog Policy STEP 4: Write Your Social Media Policy Stage 3 will help you review different successful approaches to blogging and then select the best blogging technology platform. You will also ensure a strong legal framework to protect your organization with policy templates you can use as a starting point. BLOGGING for BUSINESS

16. . 16BLOGGING FOR BUSINESS Marketing Automation Personality News Social Media Email Marketing SEO Company name Description Website URL Pros Cons Review the Top Marketing Blogs Choose Your Blogging Technology Platform STEP 1 STEP 2 Action Item Action Item Use the Top Marketing Blogs Database to summarize the top blogs in the marketing world, for easy navigation, discovery, and inspiration. Use the Blog Platform Database to evaluate the different software platform options available, including both pros and cons, free or paid, for blogging in your organization. This database includes blog categories such as: This database includes the following information: Introduction 5 64 3 1 2 Implement Strategy Measure Results Research Approach Understand Blogging Evaluate Readiness Plan Content V I E W R E S O U R C EV I E W R E S O U R C E

17. . 17BLOGGING FOR BUSINESS Purpose Scope Personal Use of Social Media Use on Behalf of Company Write Your Social Media Policy STEP 3 STEP 4 Action Item Action Item Use the Social Media Policy and Guidelines to help you create reasonable guidelines for online behavior by employees and contractors. This policy includes: Purpose Scope Sample Disclaimer Sample Terms & Conditions Write Your Blog Policy Use the Blog Policy Template to help absolve your organization from litigation resulting from illegal or inappropriate content. This policy includes: V I E W R E S O U R C E V I E W R E S O U R C E Introduction 5 64 3 1 2 Implement Strategy Measure Results Research Approach Understand Blogging Evaluate Readiness Plan Content

18. . Plan Content STAGE 4 STEP 1: Define Buyer Personas STEP 2: Establish Your Buying Process STEP 3: Map Your Content to the Buying Process STEP 4: Choose Your Blog’s Topic/Theme STEP 5: Leverage Existing Content Marketing Assets STEP 6: Establish Your Content Contributors STEP 7: Leverage the Blog Post Inspiration List This stage is all about your blog’s content. In this Stage, you will: BLOGGING for BUSINESS

19. . 19BLOGGING FOR BUSINESS Introduction 5 6 4 Background (Job Title, Income, Age, Education) Situation (priorities, pain points, motivation, needs, goals) Habits (likes/dislikes, trusted resources, research methods) Decision-Making (authority, budget, purchase process) Define Your Buyer Personas Establish Your Buying Process STEP 1 STEP 2 Action Item Action Item Use the Buyer Persona Template to document relevant information about the prototypical “key players” involved in making a decision to purchase your products and services. Use the Buying Process Stage Template to identify the messages and assets needed to align your sales process & actions with each buyer persona’s progress through their buying process. Characteristics you will want to capture include: 1 2 3 V I E W R E S O U R C E Buying Process Need Discovery Consideration Decision Review Sales Actions Provoke Educate Explain Reassure Maintain V I E W R E S O U R C E Implement Strategy Measure Results Plan Content Understand Blogging Evaluate Readiness Research Approach

20. . 20BLOGGING FOR BUSINESS Case Study Template White Paper Template Press Release Template Business Case Template Map Your Content to the Buying Process Choose Your Blogs Topic/Theme STEP 3 STEP 4 Action Item Action Item Use the Content Mapping Template to create a visual representation of your content marketing plan. Use the Blogging Topic Prioritization tool to measure how different blogging topics or themes compare to each other based on your target audience. Here are a few resources you can use when creating content: This tool allows you to understand which topics of discussion will be most engaging for your audience, ensuring you don’t have more topics than necessary, so you can focus on only the best topics for your readers. V I E W R E S O U R C E V I E W R E S O U R C E Introduction 5 6 4 1 2 3 Implement Strategy Measure Results Plan Content Understand Blogging Evaluate Readiness Research Approach

21. . 21BLOGGING FOR BUSINESS Name of Asset Status Owner Name of Contributor Relationship Specialization Last Updated Date Usage Distribution Skill Level Turnaround time Rate Leverage Existing Content Marketing Assets Establish Your Content Contributors STEP 5 STEP 6 Action Item Action Item Use the Content Marketing Assets Database to identify the condition of your existing marketing collateral and sales assets. Use the Content Marketing Contributors Database to manage your content-marketing contributors. This tool will provide you with the following information: This tool will provide you with the following information: V I E W R E S O U R C E V I E W R E S O U R C E Introduction 5 6 4 1 2 3 Implement Strategy Measure Results Plan Content Understand Blogging Evaluate Readiness Research Approach

22. . 22BLOGGING FOR BUSINESS Product tips Answer a Question Customer showcase Tell a story Reaction Company update Leverage the Blog Post Inspiration List STEP 7 Action Item Use the Blog Post Inspiration List to get inspired for amazing posts you could write on your blog that are engaging and interesting. Example blog topics include: Introduction 5 6 4 1 2 3 Implement Strategy Measure Results Plan Content Understand Blogging Evaluate Readiness Research Approach V I E W R E S O U R C E

23. . Implement Strategy STAGE 5 STEP 1: Optimize Your Blog Posts STEP 2: Promote and Engage with Your Audience STEP 3: Syndicate Blog Posts on all Marketing Channels STEP 4: Use Content Marketing and Social Media In Stage 5 you will be ensuring that your content is ready for syndication and fully optimized. You will discover a best practice approach to promoting your blog and engaging with your audience. There are 3 steps: BLOGGING for BUSINESS

24. . 24BLOGGING FOR BUSINESS Introduction 6 5 Styling & Format Keyword placement Call to Action Use of Visuals Posting regularly Providing exit popups for blog visitors Using email to promote posts Daring people to comment Allowing commenters to subscribe to the post Optimize Your Blog Posts Promote and Engage with Your Audience STEP 1 STEP 2 Action Item Action Item Use our SEO Blog Post Optimization Checklist to get your blog post ready for search engine optimization, and ensure you didn’t miss any crucial components of your post according to your blog policy. Use our Blogging Promotion and Engagement Checklist to help you review essential strategies to enhance the promo- tion and engagement of your blog. Optimizations include: A few key success factors include: 1 2 3 4 Measure Results Implement Strategy Understand Blogging Evaluate Readiness Research Approach Plan Content V I E W R E S O U R C E V I E W R E S O U R C E

25. . 25BLOGGING FOR BUSINESS STEP 3 STEP 4 Facebook Twitter LinkedIn Email Newsletter Google Plus Syndicate Blog Posts to Marketing Channels Use Content Marketing and Social Media Action Item Action Item Use our Blog Post Syndication Calendar to help you plan when you will syndicate your blog post across all of your Marketing Channels. Leverage the Content Marketing Framework and Social Media Marketing Framework to dig more deeply into our content marketing and social media resources to help your blogging effort. Distribution channels can include: V I E W R E S O U R C E V I E W R E S O U R C E V I E W R E S O U R C E Introduction 6 5 1 2 3 4 Measure Results Implement Strategy Understand Blogging Evaluate Readiness Research Approach Plan Content

26. . Measure Results STAGE 6 STEP 1: Set Up a Metrics Dashboard Now that your Blogging program has been launched, you need to take a moment to reflect on the program, measure success of the initiative and plan for the natural evolution and maintenance of Blog. In this Stage you will: BLOGGING for BUSINESS

27. . 27BLOGGING FOR BUSINESS Introduction 6 Content Sharing by Social Channel Blog Postings/Tweets by Topic Referral Traffic (All Social Media Channels) Total Comments/Re-Tweets Facebook Fans Twitter Followers Set Up a Metrics Dashboard STEP 1 Action Item Use our Blogging Metrics Dashboard to collect key metrics and show visually with charts how the Blogging program is doing. Following are some key metrics you want to analyze: 1 2 3 4 5 Measure Results Understand Blogging Evaluate Readiness Research Approach Implement Strategy Plan Content V I E W R E S O U R C E

28. . Conclusion BLOGGING for BUSINESS At the end of any project, it’s always a good idea to review it and identify areas for improvement. Demand Metric has the tools and expertise to help you build an effective Blogging program: Create or audit your existing Blogging Strategy Assist with using any of the tools referenced in this playbook Provide hands-on marketing assistance to accelerate achieving your marketing department’s goals. To learn more, contact Demand Metric: info@demandmetric.com

29. . About This Playbook BLOGGING for BUSINESS Demand Metric is a marketing research and advisory firm serving a membership community of over 106,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com

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