Marketing Operations Manager Job Description

1. Marketing Operations Manager Job Description Marketing Operations ManagerPosition OverviewReporting to the Chief Marketing Officer, the Marketing Operations Manager will focus ondeveloping, managing and executing operational processes and tasks in support of leadgeneration programs. The individual will also have tactical responsibilities for variousmarketing projects and will be expected to facilitate and build working relationships withinternal support organizations, including IT, Data Analysis, Marketing and Web Services.Responsibilities • Execute and streamline marketing workflows through automation, marketing operations management analysis and ROI reporting • Build a marketing dashboard and report on marketing operational metrics relating to data in various databases • Develop key processes to the support implementation of programs • Provide management view into process changes/automation resulting in increased measurable results • Align internal operations management with stakeholders in IT, Web Services and Marketing programs • Streamline processes and integrate multiple systems to increase operational efficiencies and visibility • Work with Marketing Program Managers to scope and build new applications and processes to increase lead flow to sales • Assist in justifying program spend through formal business planning processes • Annual Customer Segmentation Analysis with a focus on identifying net new business. • Support outbound email strategy, planning and execution, including day to day execution of email campaigns. • Oversee the process of list pulls for outbound email campaigns, focusing on improving the process through automation providing more visibility to email lists.

2. • Database enhancements and periodic testing of database software updates and new version releases • Ensure operations team needs are clearly scoped out and submitted to IT • Prioritize and identify software updates • Manage the marketing analytics classifications process to ensure marketing efforts are properly being reported as the driving source • Collaborate with Marketing Programs team and Operations to ensure file is updated on a campaign by campaign basisJob Requirements • University degree or college diploma in business or a related field • 5+ years experience in Marketing Operations Management • High business and marketing acumen to exploit best marketing practices, yielding results • Proven ability to manage multiple disciplines • Highly analytical with the ability to develop ROI metrics/dashboard • Project Management experience • Proven experience working with database, marketing automation and workflow systems • Ability to innovate and systematically improve process through automation • Able to proactively streamline and automate workflow process and use analytics to measure program success • Ability to problem-solve/troubleshoot operational issues • Ability to professionally interact with all levels of an organization • Excellent presentation, communication and writing skills. • Demonstrated ability to analyze and solve problems or business situations. • Database enhancements and periodic testing of database software updates and new version releases • Ensure operations team needs are clearly scoped out and submitted to IT • Prioritize and identify software updates • Manage the marketing analytics classifications process to ensure marketing efforts are properly being reported as the driving source • Collaborate with Marketing Programs team and Operations to ensure file is updated on a campaign by campaign basisJob Requirements • University degree or college diploma in business or a related field • 5+ years experience in Marketing Operations Management • High business and marketing acumen to exploit best marketing practices, yielding results • Proven ability to manage multiple disciplines • Highly analytical with the ability to develop ROI metrics/dashboard • Project Management experience • Proven experience working with database, marketing automation and workflow systems • Ability to innovate and systematically improve process through automation • Able to proactively streamline and automate workflow process and use analytics to measure program success • Ability to problem-solve/troubleshoot operational issues • Ability to professionally interact with all levels of an organization • Excellent presentation, communication and writing skills. • Demonstrated ability to analyze and solve problems or business situations.