July 7- 12, 2012 Houston, Texas Sponsorship Opportunities

1. 103rd National Convention July 7- 12, 2012 Houston, Texas Sponsorship Opportunities

2. 103rd National Convention About the NAACP The National Association for the Advancement of Colored People (NAACP) is the nation’s oldest civil rights organization. In existence for more than a century, the NAACP is responsible for a number of victories in the struggle for justice and equality in America. With more than 250,000 members, the NAACP remains an important and vital progressive voice, focusing on several major human rights priorities which include: strengthening access to quality education, improving health and environmental justice outcomes, building economic opportunity and security, advancing criminal justice reform and promoting political representation and civic participation. The NAACP has active branches in all 50 states, with more than 300 college chapters, 500 youth councils and 1,700 adult branches including branches in Germany, Italy, Korea and Japan. 1

3. 103rd National Convention • About the Convention • The NAACP’s annual convention is regarded as the event of the year for those engaged in civil rights advocacy and ensuring equality for all Americans. • Through its annual convention, the NAACP leads a national dialogue on civil rights advocacy and establishes its policies and programs of action for the upcoming year. More than 5,000 people gather to explore and share models of advocacy for strengthening communities. Our convention partners benefit from the opportunity to: • Interact with national thought leaders, activists, political and corporate leaders who share a commitment to advancing civil and human rights in communities throughout the country • Highlight a commitment to advancing civil and human rights • Align as a national partner of the country’s oldest and most renowned civil rights organization, creating an opportunity to position your brand among NAACP constituents • Opportunity for broad national media coverage 2

4. 103rd National Convention We are grateful to our many partners who through their sponsorship of the convention, help us advance our shared interest in advancing civil and human rights. Last year, our convention partners included: AFL-CIO American Honda Motor Co. Anheuser-Busch, Inc AT&T Bank of America BBVA Compass BMW of North America Caesar's Entertainment Chevron Texaco CVS Caremark Denny's Disney Worldwide Services, Inc. Eastman Kodak Edison International Eli Lilly and Company Exxon Mobil Corporation Farmers Insurance Federal Express Food Lion Ford Motor Company General Motors Company Good Year Tire and Rubber Company Hyundai Motors Johnson & Johnson Kaiser Permanente Marriott International McDonald's Corporation MillerCoors Nationwide Insurance NBCUniversal Pharma SEIU SEIU-ULTCW Sprint Foundation Starwood Hotels and Resorts StateFarm Insurance The Coca-Cola Company The Nielson Company Time Warner Cable Toyota Motor Company United Parcel Service US Army Walmart Stores Wells Fargo 3

5. 103rd National Convention Saturday, July 7 Opening of Commerce and Industry Show (Author’s Pavilion, Health Fair and Retail Expo) Exhibitor’s Reception Sunday July 8 Memorial Service and Prayer Breakfast Women in the NAACP (WIN) Forum & Brunch Council of Presidents Luncheon Continuing Legal Education (through Monday, July 9) Welcome to Houston Reception Chairman of the Board Reception Monday July 9 Religious Leaders Luncheon Clarence Mitchell, Jr. Memorial Luncheon Program Summits – Health, Education, Criminal Justice, Economic Development, Voting Rights Health Luncheon President & CEO Reception Tuesday, July 10 National Membership Luncheon Pre Military Dinner Reception Military Dinner NAACP National Board & Trustee Dinner Youth Advisor’s Luncheon Youth Movie Night Wednesday, July 11 Gospel Extravaganza Labor Luncheon Roy Wilkins Youth Leadership Luncheon Youth Freedom Fund Dinner/Concert Thursday, July 12 Spingarn Dinner Reception Spingarn Dinner - The NAACP’s highest award given since 1915 for outstanding achievement by an African American. Black-tie event 5

6. 103rd National Convention Sponsorship Opportunities 6

7. 103rd National Convention Saturday, July 7 Exhibitor’s Reception $ 75,000 Author Pavilion $ 75,000 Sunday July 8 Welcome to Houston Reception $100,000 Women in the NAACP (WIN) Forum $100,000 Memorial Service and Prayer Breakfast $ 75,000 Council of Presidents Luncheon $ 75,000 Chairman of the Board Reception $ 100,000 Continuing Legal Education Seminar $ 100,000 Monday July 9 Clarence Mitchell Luncheon $ 50,000 Health Luncheon $ 50,000 Religious Leaders Luncheon $ 50,000 President & CEO Reception $125,000 Program Mini Summits $50,000 Each Health ▪ Criminal Justice ▪ Education ▪ Environmental Justice ▪ Voting Rights ▪ Economic Justice Tuesday, July 10 National Membership Luncheon $ 75,000 Pre Military Dinner Reception $ 50,000 Military Dinner $ 75,000 NAACP National Board & Trustee Dinner $ 50,000 Youth Advisor’s Luncheon $ 25,000 Youth Movie Night $ 15,000 Wednesday, July 11 Gospel Extravaganza $100,000 Labor Luncheon $ 75, 000 Roy Wilkins Youth Leadership Luncheon $ 50,000 Youth Freedom Fund Dinner/Concert $ 100,000 Thursday, July 12 Pre-dinner Guest of Honor Reception $ 50,000 Spingarn Awards Dinner $ 75,000 (up to eight sponsors) * New this year Minimum Sponsorship Level 7

8. 103rd National Convention Program Mini Summits- New Sponsorship Opportunity - Replacing program workshops, these “mini summits” will provide an opportunity to engage in a more in-depth dialogue around the priority issues facing the community. These summits will include subject experts, panels and training to ensure advocacy strategies are implemented in communities throughout the country. This year, there will be summits on the following priority areas - Education; Health; Criminal Justice; Economic Development; Voting Rights. Other Sponsorship Opportunities: Mobile Application: New Sponsorship Opportunity - $10,000 per ad spot: The NAACP’s mobile application provides a full schedule of convention events, directories for NAACP board and staff, interactive maps and photos of key convention events. The application launched at last year’s convention received positive reviews in the blogosphere, from outlets like Black Web 2.0, Black Money & Women’s Philanthropy Perfect for commercial spots and promotional information Official Convention Program Book: $40,000 - The official program of the Annual Convention. A four color souvenir book distributed to all Convention attendees. Convention Streaming : $85,000 – Live web-streaming of the convention allows people from around the country to be a part of key convention activities, including key note speeches, plenary sessions and program summits. The content of the convention remains on the NAACP website for one year and so does your branding. Internet Café: $30,000- Provide an opportunity for convention attendees to access the internet in a comfortable environment. Scooter Rental $25,000 - Scooters offer attendees an easy, quick way to move around the exhibit hall. Your message, placed on the scooters, will be visible around the venue. Charging Stations $15,000 - An opportunity to display a message via video advertising on the station’s’ built-in LCD monitors or on station signage, while offering a valuable service to attendees in keeping their mobile devices charged. Hotel Room Keys: $10,000 - Approximately 5,000 room keys will be used to promote the convention. Your logo will be included on each key. 8

9. 103rd National Convention • Recognized as the Presenting Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Opportunity for a senior executive to bring greetings at a convention plenary session • Co-presenting sponsor of the President’s Reception or an event of your choice (based on availability - events listed on page 7) • 20 Invitations to President’s Reception • 10 Invitations to Chairman’s Reception • 10 tickets/invitations to convention luncheons and events • Co-sponsor of the Spingarn Award Dinner – Table of 10 and 2 seats at head table • Full-page color ad in Official Convention Program Book • Welcome letter from a representative to all attendees included in the official convention souvenir book • Name /logo prominently displayed on on-site signage • 40x40 booth space in exhibit hall • 50 Convention Registrations • Logo included on convention bag distributed to all convention registrants • Promotional ad on convention mobile application • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through December 2012 • One full color ad in the Crisis Magazine, the NAACP membership magazine Presenting Sponsor $500,000 9

10. 103rd National Convention • Recognized as the Official Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Opportunity for a senior executive to bring greetings at a convention plenary session • Co-presenting sponsor of an event of your choice (based on availability - events listed on page 7) • 18 Invitations to President’s Reception • 12 Invitations to Chairman’s Reception • 6 invitations to convention luncheons and events • Table of 10 at Spingarn Dinner • Full-page color ad in Official Convention Program Book • Welcome letter from a representative to all attendees included in the official convention souvenir book • Name /logo prominently displayed on on-site signage • 40x40 booth space in exhibit hall • 30 Convention Registrations • Logo included on convention bag distributed to all convention registrants • Promotional ad on convention mobile application • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through December 2012 Official Sponsor $300,000 10

11. 103rd National Convention • Recognized as a Lead Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Co-presenting sponsor an event of your choice (based on availability - events listed on page 7) • 16 Invitations to President’s Reception • 10 Invitations to Chairman’s Reception • Table of 10 at Spingarn Dinner • Full-page color ad in Official Convention Program Book • Name /logo prominently displayed on on-site signage • 40x40 booth space in exhibit hall • 20 Convention Registrations • Promotional ad on convention mobile application • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through December 2012 Lead Sponsor $200,000 11

12. 103rd National Convention • Recognized as a Premier Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Co-sponsor an event of your choice (based on availability - events listed on page 7) • 14 Invitations to President’s Reception • 8 Invitations to Chairman’s Reception • Full-page color ad in the Convention Souvenir Booklet • Name /logo prominently displayed on on-site signage • 40x40 booth space in exhibit hall • 18 Convention Registrations • Promotional ad on convention mobile application • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through December 2012 Premier Sponsor $150,000-$199,999 12

13. 103rd National Convention • Recognized as a Platinum Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Co-sponsor an event of your choice (sponsorship commitment must meet the minimum sponsorship fee for the event - listed on page 7) • 10 Invitations to President’s Reception • 8 Invitations to Chairman’s Reception • Full-page color ad in the Convention Souvenir Booklet • Name /logo prominently displayed on on-site signage • 40x40 booth space in exhibit hall • 16 Convention Registrations • Promotional ad on convention mobile application • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through September 2012 Platinum Sponsor $100,000-$149,999 13

14. 103rd National Convention • Recognized as a Gold Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Co-sponsor an event of your choice (based on availability and sponsorship commitment must meet the minimum sponsorship fee for the event - listed on page 7) • 8 Invitations to President’s Reception • 6 Invitations to Chairman’s Reception • Full-page color ad in Official Convention Program Book • Name /logo prominently displayed on on-site signage • 30x30 booth space in exhibit hall • 12 Convention Registrations • :30 corporate video looped on monitors located throughout the Convention venue • Logo and link on NAACP website through September 2012 • Recognized as a Silver Sponsor of the 103rd NAACP Convention in all press releases and on printed collateral materials • Co-sponsor an event of your choice (based on availability and sponsorship commitment must meet the minimum sponsorship fee for the event - listed on page 7) • 6 Invitations to President’s Reception • 4 Invitations to Chairman’s Reception • Full-page color ad in Official Convention Program Book • Name /logo prominently displayed on on-site signage • 30x30 booth space in exhibit hall • 6 Convention Registrations • :Logo and link on NAACP website through September 2012 Gold Sponsor $75,000 -99,999 Silver Sponsor $50,000 -74,999 14

15. 103rd National Convention • Recognized as a Partner of the 103rd NAACP Convention in press releases and on printed collateral materials • Co- sponsor of an event (based on availability and sponsorship commitment must meet the sponsorship fee for the event – listed on page 7) • 4 Invitations to NAACP President’s Reception • Name /logo displayed on on-site signage • 20x20 booth space in exhibit hall • 4 Convention Registrations • Logo and link on NAACP website through September 2012 • Recognized as a Contributing Sponsor of the 103rd NAACP Convention in press releases and on printed collateral materials • Co- sponsor of an event (based on availability and sponsorship commitment must meet the sponsorship fee for the event – listed on page 7) • 2 Invitations to NAACP President’s Reception • Name /logo displayed on on-site signage • 10x10 booth space in exhibit hall • 4 Convention Registrations • Logo and link on NAACP website through September 2012 Partner $25,000 -$49,999 Contributing Sponsor $15,000 -24,999 15

16. Sponsorship Information – NAACP 103rd Convention – Houston, Texas July 7-12, 2012 Yes, we are proud to partner with the NAACP on it’s 103rd Convention. We will support at the $______________________level. The event/ we would like to sponsor is: ______________________________________ or we will serve as a ____General Convention Sponsor Will you use the exhibit space included in your sponsorship package _____Yes ______No Payment by Check Please make checks payable to the NAACP and send with your signed agreement and this form to: Ana Aponte 4805 Mt. Hope Drive Baltimore, Maryland 21215 Phone: 410.580-5622 E-Mail: aponte@naacpnet.org Additional Terms of Sponsorship The NAACP is a 501 (c ) 3 organization, so contributions are tax deductible to the fullest extent as allowed by law. Payment Information and Terms A minimum payment equal to 25% of your sponsorship is due with this signed sponsorship agreement. Sponsorship opportunities can not be held without a signed agreement. All payments must by complete by May 30, 2012 If you have any questions about sponsorship of the 103rd NAACP National Convention, please contact: Moneese de Lara 410 580-5622 mdelara@naacpnet.org Ana Aponte 410 580.5782 aaponte@naacpnet.org Thank You for Your Support! Company/Organization Name (as it should appear in print) Primary Contact Address City State Zip Business Telephone Alternate Phone E-Mail Website URL Signature Date