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Trends in Location Based Services

Trends in Location Based Services. Contact: aamir.cheema@monash.edu http://users.monash.edu.au/~aamirc. Muhammad Aamir Cheema Monash University, Australia. Outline. Introduction Past Research New Trends Concluding Remarks. Definition.

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Trends in Location Based Services

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  1. Trends in Location Based Services Contact: aamir.cheema@monash.edu http://users.monash.edu.au/~aamirc Muhammad Aamir Cheema Monash University, Australia

  2. Outline • Introduction • Past Research • New Trends • Concluding Remarks

  3. Definition Services that integrate a user’s location with other information to provide added value to a user.

  4. Examples • Navigation and travel • Geo-social networking • Gaming • Retail • Advertisement and many many more…

  5. Past research • Shortest Path Query • Range Query • Nearest Neighbors Query • Group Nearest Neighbors Query and other similar queries…

  6. Past research • Shortest Path Query: What is the shortest path from here to airport

  7. Past research • Range Query: Return the coffee shops within 300 meters.

  8. Past research • Nearest Neighbor Query: Return the nearest fuel station.

  9. Past research • Group Nearest Neighbor Query: Return the restaurant that is closest to a group of friends

  10. Past research • Shortest Path Query • Range Query • Nearest Neighbors Query • Group Nearest Neighbors Query and other similar queries… Static and continuous queries Euclidean distance and network distance

  11. New Trends • Personalized and context-aware results The query results should be based on location as well as • the user profile (e.g., age, gender, choices etc.) • context (e.g., time, weather etc.)

  12. New Trends • Handling Inaccuracy in data

  13. New Trends • Handling Inaccuracy in data

  14. New Trends • Handling Inaccuracy and uncertainty • Inaccuracy of GPS devices • User created data • Automatically annotated data • Entity resolution etc …

  15. New Trends • Privacy and security

  16. New Trends • Privacy and security

  17. New Trends • Privacy and security

  18. New Trends • Privacy and security • User awareness pleaserobme.com robmenow.com

  19. New Trends • Privacy and security • User awareness • Privacy preserving techniques (e.g., spatial cloaking, k-anonymity)

  20. Concluding Remarks • Location-based services have a bright future Smart Phones > old fashioned phones Number of mobiles > World’s population 24% use LBS and 94% of these find LBS valuable LBS are a bonanza for start-ups (est. market $13B in 2014) $21B in 2015 40% 60%

  21. Concluding Remarks • Research • New area, new challenges, new opportunities • Business • Growing market • Low investment • Room for fresh ideas Moral: LBS is one of the best choices for start-ups. Be innovative & take initiative.

  22. Thanks

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