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Presented by Sharon Zeiler BSc RD MBA

Presented by Sharon Zeiler BSc RD MBA. Healthy Eating is in Store for You TM HESY for short!. Co-sponsored by Dietitians of Canada and Canadian Diabetes Association Made possible through the Health Canada National Diabetes Strategy. The Nine Collaborators.

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Presented by Sharon Zeiler BSc RD MBA

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  1. Presented by Sharon Zeiler BSc RD MBA

  2. Healthy Eating is in Store for YouTMHESY for short! • Co-sponsored by Dietitians of Canada and • Canadian Diabetes Association • Made possible through the Health Canada National • Diabetes Strategy

  3. The Nine Collaborators • Canadian Council of Grocery Distributors • Canadian Home Economics Association • Canadian Public Health Association • Consumers’ Association of Canada • Food and Consumer Products Manufacturers of Canada • Heart and Stroke Foundation of Canada - Health Check • ProgramTM • Kraft Canada Inc. • National Institute of Nutrition • Shop Smart Tours Inc.

  4. Project Objectives • Consumers will develop and/or enhance label • reading knowledge and skills • Consumers will apply knowledge to select • healthy food choices • DC and CDA recognized as trusted sources of • labelling information

  5. Logo Elements • Box and Tin • Label/Nutrition Facts Table • Apple • Rainbow

  6. Project Outputs • Environmental Scan • Add Value Through In-Store Nutrition Education • Resource Kit • Interactive Inventory • Virtual Grocery Store • Evaluation

  7. Canada Gazette 2 Released January 1, 2003 Includes the regulations for: • Content of the nutrition information on • the packaged food label • Format of the label • Health Claims that can be made

  8. HESY Target Audience • Adult women with families • Low income Canadians and those with low literacy • Seniors on limited and fixed incomes • Those with or at risk for type 2 diabetes • Intermediary targets: community health educators, manufacturers, grocery retailers

  9. HESY Features • Web enabled • Community based and/or point of purchase • Useful for those with literacy challenges • Teach application of knowledge • Available in French & English

  10. Environmental Scan 2001 • Search for existing/ information on nutrition labelling • Little evaluation has been done; there was little creativity • Limited use of Internet as a learning and teaching medium; high to very high literacy level • HESY Evaluation showed the scan was useful

  11. Add Value Through In-Store Nutrition Education • Interviewed retailers, manufacturers • Promotes opportunities/benefits for grocery retail managers to partner with community health educators • Available on HESY website

  12. HESY Education Resources Development process • Creative development team • Resources Sub-committee • Advisory Committee • Two rounds of focus testing (9 tests in all, including 2 tests in French) • Final resources

  13. Materials galore! • Consumer materials • 6 Fact Sheets • 4 FAQ Sheets • 8 Activity Sheets • Consumer brochure Instructor materials • Instructor’s Guide • Advertising flyer • Overview flyer • Overview PowerPoint presentation Download from www.healthyeatingisinstore.ca www.faitesprovisiondesainealimentation.ca

  14. Instructor Overview Flyer Print and distribute (or e-mail) to colleagues. Encourage them to promote the HESY program and materials.

  15. Fact Sheets 6 Fact Sheets introduce consumers to: Nutrients Health claims Nutrient content claims Ingredient list Nutrition Facts table % Daily Value Serving size

  16. FAQ Sheets 1. Nutrient content claims 2. Words to watch for (on the ingredient list) 3. The importance of nutrients For people with diabetes: 4. Sugar claims

  17. Advertising Flyer • Pop in your details. • Distribute to advertising upcoming workshops, tours and events.

  18. How can you get started? Visit www.healthyeatingisinstore.ca [OR] www.faitesprovisiondesainealimentation.ca Point and click!

  19. The Website

  20. HESY Evaluation Overview

  21. Concepts Mean* Health claims 4.0 Nutrient content claims Did the Resource Kit Work? 4.2 Ingredient list 4.7 Label and informed choice 4.7 Relation to CFGHE 3.8 Serving size = calories and nutrients 4.4 % DV comparison 4.2 Did the Resource Kit Work? *of a possible 5.0

  22. Did the Resource Kit Work? * of a possible 5.0

  23. Interactive InventoryWhat is it? • Web enabled resource data bank • Search and submit - a dynamic support to nutrition educators • Evaluation will take place through an online survey

  24. Virtual Grocery Store • Evaluation- Online Voluntary survey • Scores will be tabulated by target group

  25. HESY Dissemination Overview

  26. Dissemination Strategy • DC Members in Action electronic newsletter -monthly update from June, 2001 • Mailing re website to DC & CDA membership • -March, 2003 • Collaborators sent all communication pieces • -distribute through their networks • Listing on Health Canada website, labelling • Communication channels

  27. How can you benefit? www.healthyeatingisinstore.ca www.faitesprovisiondesainealimentation.ca

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