1 / 13

Digital Content Strategy

Digital Content Strategy. Robyn Quinn. Robyn Quinn APR, MA, Certified Agile Product Owner. President Big B ang Communications @ PR4Science 250-415-7020. WELCOME!. What is content? Why does it matter? Content Strategy Ways to measure Subject Matter Experts Questions.

diannem
Download Presentation

Digital Content Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Content Strategy Robyn Quinn Digital Content Strategy Robyn Quinn

  2. Robyn QuinnAPR, MA, Certified Agile Product Owner President Big Bang Communications @PR4Science 250-415-7020 Digital Content Strategy Robyn Quinn

  3. WELCOME! • What is content? • Why does it matter? • Content Strategy • Ways to measure • Subject Matter Experts • Questions Digital Content Strategy Robyn Quinn

  4. ContentStrategyRobynQuinn

  5. Content Geared to Users. • Think Quality over Quantity • Consistent Digital Content Strategy Robyn Quinn

  6. “Content strategy helps organizations provide the right content, to the right people, at the right times, for the right reasons.” Meghan Casey The Content Strategy Toolkit Digital Content Strategy Robyn Quinn

  7. Digital Content Strategy Robyn Quinn

  8. “Alice came to a fork in the road. 'Which road do I take?' she asked. 'Where do you want to go?’ responded the Cheshire Cat. 'I don't know,' Alice answered. 'Then,' said the Cat..... 'it doesn't matter.” Lewis Carroll Alice in Wonderland WHERE DO YOU WANT TO GO? ContentStrategyRobynQuinn

  9. Start with an audit of your current content. Benchmark! What is it? Product specs, galleries, manuals, Helpful tips, user stories (testimonials), industry trends and impacts Where is it? Website, blog, podcast, Instagram, Facebook, Youtube, partner platform (as guest content) Digital Content Strategy Robyn Quinn

  10. CREATE CURATE AGGREGATE Digital Content Strategy Robyn Quinn

  11. SUBJECT MATTER EXPERTS….how can they help you develop content? ContentStrategyRobynQuinn

  12. ContentStrategyRobynQuinn

  13. Robyn Quinn THANK YOU ! @PR4Science 250-415-7020

More Related