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Men’s Health: Belly Off! Workout: Strength Training Routine

Men’s Health: Belly Off! Workout: Strength Training Routine. Program Description: The Strength Training Routine - Two superset segments to strengthen your frame, add rock-solid muscle, and burn calories, a strength training circuit, and an "Ab Blast" routine Talent: David Jack

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Men’s Health: Belly Off! Workout: Strength Training Routine

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  1. Men’s Health: Belly Off! Workout: Strength Training Routine Program Description: The Strength Training Routine -Two superset segments to strengthen your frame, add rock-solid muscle, and burn calories, a strength training circuit, and an "Ab Blast" routine Talent: David Jack Includes: Multiple segments that can be done individually or combined for a total body workout. Based on the best-selling book that helped 300,000 guys lose over 1.8 million pounds! Men’s Health: Belly Off! Workout: Strength GTE-DV-554768 UPC: 018713547682 SRP: $14.99 (GE) Run Time: 45 minutes STREET DATE: 2/9/2010

  2. Men’s Health Belly Off! Workout: Body Weight Routine Program Description: The Body Weight Routine – an ultra-fast, easy way to lose pounds and supersize your strength, power and muscle mass. Routine includes: The 2-Minute Drill, Body Weight Circuits and The Power of 10 Talent: David Jack Includes: Multiple segments that can be done individually or combined for a total body workout. Based on the best-selling book that helped 300,000 guys lose over 1.8 million pounds! Men’s Health: Belly Off! Workout: Body Weight GTE-DV-554770 UPC: 018713547705 SRP: $14.99 (GE) Run Time: 45 minutes STREET DATE: 2/9/2010

  3. Marketing • Marketing: • Men’s Health / 4 x Full-page, 4-color ad • Best Life / Full-page, 4-color ad • Microsite www.mhbellyoff.com • Banners ads on MensHealth.com • E-mail blast to Men’s Health subscribers every two weeks • Social media ad campaign targeting males 18-49 health, wellness and fitness enthusiasts • Broadcast: • Today/NBC, Early Show/CBS, Fox & Friends, GMA Health/ABC.com, Extra/Interview, Better TV/Interview, USAWeekend.com/Interview, Life & Style/Giveaway, Woman’s World/Feature, SpikeTV/Segment, Mike & Juliet/Fox

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