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Lead generation is a process involving techniques that help you to build an efficient strategy for high-quality lead generation and better sales conversions. Here are The top 5 Pillars of Lead Generation that allow you to outperform your competition.
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Top 5 Pillars of lead generation • Lead generation is a process involving techniques that help you to build an efficient strategy for high-quality lead generation and better sales conversions. Here are The top 5 Pillars of Lead Generation that allow you to outperform your competition.
1. Email Auto Responders • One of the pillars of lead generation is E-mail Autoresponders. An insightful e-series utilizing the power of an email auto-response is one of the most strong lead generation offerings these days. This is a device that allows you to pre-populate messages over a period of days, months, or even years to be delivered to an opted-in subscriber. You can spoon tiny bits of useful information over a series of days if you set up an auto-response, instead of burdening your prospective customer with a white paper or a PDF that is 20 odd pages. Over a period of days, your autoresponder feeds information steadily and thereby increases the likelihood of your content actually being seen and read. Not every email in the series may be opened by your potential clients, but they are likely to open up the most important ones and you can monitor the opening rates. This means that you can monitor the bits of data that were most important to them and either delete, reconfigure or re-title certain installments of the e-series to ensure that you keep the offering very interesting to customers.
The Unread Download • Although PDFs and e-books can work very well by getting people to download them and request information to generate leads, there are a surprising number of people who never open up what they have downloaded. With every intention of opening it up and reading it, they download it to their Downloads folder, but then they simply forget it. In order to download it, they have taken the step and their brain crosses it off their mental checklist, but they never double back to read it. Since you have a little bit of a nagging factor, an email series is different and I mean that in the most optimistic way! For a period of time, it drips. So as though the installment of yesterday was skipped, the installment of today arrives and the title looks interesting so they check it out. This works even better if it’s an issue they’re working on right now or something they need to fix today, but the scheme offers you a range of possibilities to really target and strike a nerve that is a point of pain for the client.
Ease of Entry • In addition, you can build an audience with an e-series that may not be able to give you any information about itself. While having their first name is great, what you really need is their email address and to opt-in for them. People consider subscribing to an e-series to be much less threatening than filling out a long-form to request data, where a sales agent will contact them as the next logical move. The familiarity that grows when someone repeatedly shows up in your mailbox on a scheduled basis is another fantastically powerful aspect of an autoresponder. They need to make quite an impact if you see anyone once but the familiarity that grows over an e-series tends to foster confidence over a period of time. This is a vital part of getting individuals to become leaders and agree to be approached by you.
2. Tracking Phone Numbers • The Internet revolves around email and is an excellent forum on which individuals are highly oriented. However, in my results, the clients note a big difference in prospects who call on the phone, particularly for higher-priced sales. They are more interested in consumers using the phone and now they want answers. They don’t want to get a form filled out and wait. So it is therefore important to get those customers to a phone. You want to be able to have a phone number for your lead generation efforts. For businesses that struggle with monitoring offline activities such as phone calls, however, this poses another problem. Tracking operations in their leads can be hard if they simply put in the phone number of their company.
Ask the Question • So they decide to ask what caller how they have heard about them. It’s a positive measure, but sadly people fail to inquire, and even if they do this knowledge is not recorded correctly by clients. Customers can claim that they found you on the web, on Google, or on your website, which is awesome. But what if on several websites the deal has been promoted? You start asking your prospect some probing questions pretty soon before the discussion even starts and the customer begins to get annoyed at this point. Their time is important, and they call to ask you questions. They don’t even want to be processed on Sunday in six ways!
Prospecting for Gold • The response is that by using tracking numbers, it can all happen automatically. I thought tracking numbers were a big deal that I had to go to the phone company for when I first started this venture, sign a very long agreement, and then lease these phone numbers. That isn’t the case anymore. On the Internet, there are many businesses that will have you up and running within minutes, offering you one or more telephone numbers that track your advertisement offers. The name of one of them is phone.com. It’s amazing and we are using this service ourselves. It’s incredibly scalable. They have a great back end that allows you to build voicemail boxes, protected numbers, or simply redirect calls. It will also transcribe messages left on various lines and send them as an email or a text to you. They will record the remaining messages or forward the phone calls to the appropriate line you want to be recorded. All this gives excellent reporting at the end of the day.
3. Marketing R&D • The 3rd Pillars of lead generation is Marketing R&D. When asked about the many failures Thomas Edison suffered while attempting to invent the light bulb, he responded, “I didn’t fail.” “I just found 10,000 ways that didn’t work.” What marketing R&D is all about is pretty sweet. It’s not a word used by many individuals. But it is the language that I use because I want people to realize that marketing research is also relevant, just like investing in research and development for science. We’ve got to test the devices that we use. The outcomes that you get back are highly important to the marketing activities of your company. Failed marketing campaigns are all too frequently perceived by individuals as a reason to suggest that something does not work. Yeah we did some ads for pay-per-click, but we didn’t get a lot of revenue from it, so it doesn’t work for us. We did some ads for newsletters, but that didn’t work either. I dispute that. I think it’s better to look at it as a marketing R&D investment because you’re almost always going to learn something from a campaign.
They’re Sending You a Message • There is almost always a bright spot in the campaign and you can learn something if you’re searching for it, if you see the clues, or if you can see any trends. Maybe it didn’t run all the way to the end, or maybe you were able to get website visits, but you didn’t get conversions. Or maybe you had conversions, but then when the salespeople wanted to close or qualify, contact networks proved difficult for some reason. So in the campaign, we need to look at this study and learn stuff. It’s not a loss, because every time we test various campaigns, different methods, key terms, various deals, types, and a whole host of variables, we will understand. When brought before the right minds, the outcomes of that learning can really produce better campaigns going forward.
Not as Easy as it Looks • One should not see any ‘failed campaign as an overall failure or an indication that a specific medium does not work, for the first time it is difficult to do something amazing. We also go to the websites of individuals and see deals being made on the Internet and things look really straightforward. But they’ve invested time and resources into the deal behind the scenes. They also considered how it is worded, how the form is organized, the bid series, and in what main words it shows up. It looks simple and we don’t get to see the valuable work of R&D that went into it.
Fail-Safe • It is very common that there is a real aversion to testing or doing something that could fail. Especially within businesses that have marketing employees trying to make a name for themselves. Or they want to blame something when it fails, as is the responsibility of the chosen medium or media or website. I have seen it time and time again. One of the reasons that you can see advertisers advertising too much in the same position as their rivals is that they are hesitant to try anything different. If a rival has made the decision to advertise there as well, they believe it is a safe choice. They don’t want to be the ones to try and fail, but when there’s a new chance they’ve never seen or their opponent may not be aware of, they hold back. This implies that without having to have their opponent there too, they will lose out on a big chance to make an impression on that audience. So note, in marketing, the word failure does not exist. There are measurements and the findings are there. Also, the absence of findings should provide enough data on anything that needs to be retooled, changed, or marginally checked.
4. Polling the Marketplace • One of the pillars of lead generation is Polling the marketplace. To generate leads, the same methods that you use to market knowledge can be used. This is particularly true of leads to a more complicated sale since first customers want details. Data is what gives them the confidence to buy and places them in a position. To find out the data they want, first of all, survey your market place. Then create a page, whether it is on a website or at the end of an article. It needs to be somewhere that can be heard by people. You’ll know exactly what individuals are most interested in whether you’re going to produce a promotional item, special report or an audio series, or a webinar. It will need to be convincing and match what you deliver with your target audience and what’s on their minds. This will help you frame the dialogue about your goods or service that you eventually plan to have with them.
A Simple Question • An expert proposal researcher has helped businesses such as Lockheed Martin, Boeing, and NASA land millions of dollars in contracts. Many of them were worth billions of dollars. He conducts training sessions. One of the things he would ask at the start of his training sessions is what main questions do you want to answer? He polls the marketplace because he knows what his ‘customers’ need to know fast.
5. Defining Your Leads • Defining your leads is one of the pillars of lead generation. “Ask 10 people to define a lead and you get 10 different answers. ” Leads and knowledge are two different things. Just like two different things are leads and advertisement.
Data or Leads? • Definition of a lead is anyone who has shown, by an action. A high degree of interest in the product or service you are providing. So a lead is a future possibility that is more refined. Data, however, can be bought in list form. It simply gives you a list of those individuals that meet those requirements you have specified. This may be called a concentrated audience. Info USA, owned by Info Group, is one of the largest data companies to deliver this in the United States. You may not have even heard from a targeted audience, let alone flagged themselves as interested in your offering. They have simply met the requirements. You may be able to close or make an offer to some of them that they respond. And eventually, become a lead. To usually generate leads, I use two fundamental strategies. The first approach is to figure out what individuals are searching for in those types of purchasing. It may be they actively search for what you sell.
Information Sells • Producing content that better explains the problem should be one of your main strategies. If they want to solve it themselves, this gives them nice, honest tips. But also highlights that you are an expert if they decide they want someone local to help them. The secret is that they want to be helped by others. So the sort of content you supply needs to be insightful in nature. Anything you can make using your phone or a small camera or a Flip camera is placed on the Internet, YouTube. It can later be embedded on your website.
Conclusion • There’s a huge variety of stuff you can give us data. So there you have them, 5 ways to improve the lead consistency. All of them are easy to introduce, but when the sales funnel fills up, the incentives are great to see.
