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Treats are the fastest growing in the pet food industry - both in volume and value. It has risen to approximately 67% in the last 10 years. This has risen as a complementing trend of dog-loving brits splurging on their pets, with average spend on pets being £95 a month.
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presents THE RISING TREND OF YAK CHEESE DOG CHEWS IN THE UK
Treating in the UK Treats are the fastest growing in the pet food industry - both in volume and value. It has risen to approximately 67% in the last 10 years. This has risen as a complementing trend of dog-loving brits splurging on their pets, with average spend on pets being £95 a month.
Premiumisation With the increase of humanisation of dogs and changing role of dogs in lives of their parents, there has been a rise in premium products for dogs. Products like technological monitoring devices are on the rise and so are premium products, from freeze-dried fruits and veggies to gluten-free and low fat treats.
Keen Observation of Labels As the amount of awareness and number of discerning pet parents has risen, there has been a keener focus on labels. Pet parents want to understand the benefits of the product, the health risks, nutritional value etc. Pet parents are also increasingly looking for claims like natural, gluten-free, human grade etc.
Natural Pet parents are becoming increasingly cautious of preservatives, fillers and additives in food. While there are many treats claiming that they are ‘natural’, there are few treats that are truly natural and free of preservatives and other harmful substances. Dogsee Chew, a newly launched brand in the UK, is exclusively found in vet clinics and has a product portfolio of completely100% naturally-sourced grain-free ingredients, no additives or preservatives.
Responsible Sourcing Where ingredients come from has becoming increasingly important to pet parents. They look for purity and genuinity. Free range, organic and natural food is what they want to feed their furry ones. In addition, they are also becoming socially conscious and want to be sure of the impact that these products make before picking them from retail shelves.
Himalayan Yak Chews Himalayan Yak Chews, made of yak cheese treats are becoming increasingly popular as a nutritious treating option. They have earned popularity due to high protein, calcium and fibre and low fat content. The harder versions are also being used as dental treats due to their long-lasting properties and calcium-richness. Dogsee Chew’s healthy yak milk dog treats are also gaining country-wide fame for the same reason.