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Competency

Competency. Facilitation/promotion of veterans’ programs and one-stop programs to employers. PR defined. Public Relations allows State Workforce Agencies/One-Stop Agencies to manage and/or shape their image by developing effective relationships with many different audiences. .

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Competency

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Presentation Transcript

  1. Competency Facilitation/promotion of veterans’ programs and one-stop programs to employers.

  2. PR defined Public Relations allows State Workforce Agencies/One-Stop Agencies to manage and/or shape their image by developing effective relationships with many different audiences.

  3. The Public Relations Process is a Method: • For solving internal and external business problems • In these times of tough competition, increased consumer expectations and informed choice, public relations is essential.

  4. Public Relations Overview: • Public Relations is not a thing or activity, but really a philosophy which drives our decisions. • How we market consumers, ourselves, our organization, and the field of employment as a whole is a challenge.

  5. Public Relations is • Dependent on organizational readiness • An ongoing process • A total staff participation process • Customer oriented • Targeted to carefully defined consumer segments • Planning PR

  6. PR Process – Four Phases 1 – Research 2 – Goal Statements 3 - Strategy Development 4 - Evaluation

  7. Research Phase 1

  8. Research defined • Research is the systematic gathering, recording and analyzing of data.

  9. Research Key Points Research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors.

  10. COMPETENCY Competency Overall Labor Market and how to gather information of value to workforce centers.

  11. LMI Phases • LMI Data Analysis • Industry Evaluation • Occupation Evaluation

  12. Research Continued…

  13. re-ac-tiveap-proachadj. 1. In response to ‘unfavorable’ opinion or behavior. 2. To change an existingperception from a negative to a positive. (Ex: low awareness of agency, services, poor agency image and reputation)

  14. pro-ac-tiveap-proachadj. 1. In response to an opportunity to develop a favorable influence, opinion or image. 2. To create and shape a positive opinion. To reinforce an existing positive perception. (Ex: positive feelings on vets, positive image of programs/agency.)

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