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HEADLINES

HEADLINES. Grabbing reader attention. WE NEED HEADLINES. WHY?. They attract attention They provide a link to content. AND WE NEED SECONDARY HEADS. WHY?. They give us content clues They provide a link. HEADLINE TERMS:. Primary or main headline:

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HEADLINES

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  1. HEADLINES Grabbing reader attention

  2. WE NEED HEADLINES. WHY? • They attract attention • They provide a link to content

  3. AND WE NEED SECONDARY HEADS. WHY? • They give us content clues • They provide a link

  4. HEADLINE TERMS: Primary or main headline: The main part of the headline; the most important words Secondary or subheadline: Usually in sentence form, it adds information either above or below the main headline Both are necessary parts to every headline package.

  5. HAMMER: This pattern features a primary headline over one or more lines of a secondary headline. HAMMER IT After the main headline pulls the reader onto the spread, the detailed secondary headline provides specifics

  6. KICKER: In this headline pattern, a label often sits atop the main headline GIRLS’ VARSITY SOCCER WHAT A KICK After the main headline pulls the reader onto the spread, the detailed secondary headline provides specifics

  7. WICKET: This headline pattern is the opposite of the hammer with the secondary headline on top Drawing the reader into the story is one function of well-written MAIN HEAD

  8. TRIPOD: This headline pattern places the secondary headline beside the primary headline. POWER Drawing the reader into the main head gives the tripod

  9. STYLE GUIDELINES: • Write with action verbs • Write in present tense • Use single, not double, quotes • Forget the periods in main heads • Avoid abbreviations • Go for impact, cleverness • Magazine-style heads may not be always be phrases with verbs

  10. VISUAL / VERBAL LINKS: The key to powerful headlines is to establish a strong visual/verbal connection between the dominant photo on the spread and the main headline

  11. POWER IT UP: Want even more bang to your headlines? • Try these techniques: • alliteration • onomatopoeia • rhyming • pop-culture references • puns and word play • clichés and common sayings

  12. ALLITERATION

  13. ALLITERATION

  14. ALLITERATION

  15. ALLITERATION

  16. ONOMATOPOEIA

  17. ONOMATOPOEIA

  18. RHYMING

  19. RHYMING

  20. RHYMING

  21. RHYMING

  22. POP CULTURE REFERENCES

  23. POP CULTURE REFERENCES

  24. POP CULTURE REFERENCES

  25. POP CULTURE REFERENCES

  26. POP CULTURE REFERENCES

  27. PUNS AND WORD PLAY

  28. PUNS AND WORD PLAY

  29. PUNS AND WORD PLAY

  30. PUNS AND WORD PLAY

  31. CLICHES AND COMMON SAYINGS

  32. CLICHES AND COMMON SAYINGS

  33. CLICHES AND COMMON SAYINGS

  34. PAY ATTENTIONAND LOOK AROUND YOU— Magazines and newspapers can be great sources for inspiration but don’t stop there.

  35. MAKE THAT VISUAL /VERBAL CONNECTION That’s what grabs the readers and pulls them into the story.

  36. HEADLINES created in conjunction with Lynn Strause Herff Jones Special Consultant

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