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BENETTON LIVE WINDOWS

BENETTON LIVE WINDOWS. VISIBLE. INTERACTIVE. PARTICIPATIVE. BENETTON LIVE WINDOWS. Fabrica is developing a new communication channel for the Benetton megastores, using technology to shape a new customer experience.

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BENETTON LIVE WINDOWS

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  1. BENETTON LIVE WINDOWS VISIBLE INTERACTIVE PARTICIPATIVE

  2. BENETTON LIVE WINDOWS Fabrica is developing a new communication channel for the Benetton megastores, using technology to shape a new customer experience. The main goal is trasforming the customer approach to the store in a participative experience. The BENETTON LIVE WINDOWS project was born from this idea. FABRICA

  3. BENETTON LIVE WINDOWS • Benetton Live Windows means: • more visible stores - during day and night • hyper-scale images to emphasize the spectator / actor • a new and richer customer experience BENETTON LIVE WINDOWS VISION

  4. PLATFORM All stores involved are part of a network managed with a software conceived at Fabrica. Fabrica has developed a specific application to manage contents and the whole network. BENETTON LIVE WINDOWS SOFTWARE PLATFORM

  5. BENETTON LIVE WINDOWS NETWORK MANAGEMENT

  6. In Barcelona, before and after the installation of Benetton Live Windows. From irrelevance to active participation. BARCELONA BEFORE AND AFTER

  7. BARCELONA EXPERIENCE

  8. MUNICH MONACO BEFORE VISION

  9. MUNICH AFTER MONACO VISION

  10. MUNICH COFFEE BAR

  11. MOSCOW BEFORE

  12. MOSCOW AFTER

  13. SHANGHAI BEFORE

  14. SHANGHAI AFTER

  15. MILANO DUOMO CURRENTLY

  16. BENETTON LIVE WINDOWS INTERACTIVITY

  17. LIVE INTERACTION The interactive applications is at the very core of the BLW. They are key to draw the attention of the people walking on the street to the window and entertain them in a playful way. INTERACTIVITY APPLICATIONS

  18. INTERACTIVITY PRODUCT POOL - MOSCOW

  19. LIVE COMMUNICATION By Face in The Hole people can publish their image on the window, playing and being entertained. The key: people plays modelling on the window – becoming Benetton model in a funny way. INTERACTIVITY FACE IN THE HOLE

  20. INTERACTION FACE IN THE HOLE - BARCELONA

  21. LIVE COMMUNICATION Interactive applications are aimed to generate further personal visual contents and work as a social factor. User’s own image – captured by him/herself straight from the window with mobiles phones and videocams - is shared through social networks or shown to friends. INTERACTION INTERACTION

  22. INTERACTION COLORS OF MOVEMENT- MUNICH

  23. THANK YOU

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