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Glamping

Glamping. TIA REPORT MODULE 713 CLÉA FREI & ANYA FAVRE. www.glampingholiday.co.uk. Table of Contents. Glamping, what is it? Ecology Target Markets Destinations Examples Advantages & Disadvantages Conclusion. Glamping, What Is It?. Early 1900’s – Safari

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Glamping

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  1. Glamping TIA REPORT MODULE 713 CLÉA FREI & ANYA FAVRE www.glampingholiday.co.uk

  2. Table of Contents • Glamping, what is it? • Ecology • Target Markets • Destinations • Examples • Advantages & Disadvantages • Conclusion

  3. Glamping, What Is It? • Early 1900’s – Safari • New trend: experience the positive aspects of camping without the “uncomfortable” negatives • Inspired by young wealthy festival goers • Manufacturers are taking advantage http://www.blog.lowisandleakey.com/wp-content/uploads/2012/06/old-camp.jpg bayshorespringfest.webs.com

  4. Ecology • Ecolo-chic • Ecolodges • Eco-designed structures

  5. Target Market • Couples • Families • Graham Hood (13. September 2013). Family glamping in the UK: readers' travel writing competition 2013. Available at: http://www.theguardian.com/travel/2013/sep/13/leicestershire-glamping-family-holiday-camping. • Safari-adventurer • Eco-travellers • People that like adventure but also seek for security and comfort • Business ? http://3.bp.blogspot.com/-rCaj6_d-_Q8/ULLuPyO_WSI/AAAAAAAAAFA/2Ov-v6qhA3k/s1600/target-market.jpg

  6. Destinations • North America • South/central America • UK • Africa • Europe • Oceania • Asia • Middle East cbsd.org

  7. Examples Source: www.glamping.com

  8. WhitePod - Switzerland • “Whitepodaims to be a model for sustainable tourism by using a number of measures to limit its impact on nature” (www.whitepod.com) • Pricesstartsat 360 CHF per Pod/Night, regardless the number of people • Availabilitycalandar on the internet website • http://www.youtube.com/watch?v=hJQeSd71D-0

  9. Advantages Disadvantages • Out of common experience • New way to travel • Unique experience • Available on Tripadvisor • Unexpected issues • Book long in advance • High prices

  10. Conclusion • High level of camping • Eco-friendly • Innovative idea • New experience in the accommodation world • Increasing number of destination • Some new target market (business?)

  11. Sources • Glamping in Switzerland. (2012). Retrieved from: http://glamping.com/europe/le-vieux.html and http://glamping.com/europe/glamping-switzerland-whitepod.html • Whitepod hotel // New video of the resort. (2011). Retrieved form: http://www.youtube.com/watch?v=hJQeSd71D-0 • Value Glamping. (2012). Retrieved from:http://glamping.com/value-glamping.html • Glamping. (n.d). Retrieved from: http://glamping.fr/ • GoGlamping. (2010). Retrieved from: http://goglamping.net/ • Place au glamping. (2011). Retrieved from La Presse : http://www.lapresse.ca/voyage/destinations/quebec/200904/08/01-844911-place-au-glamping.php • Week-endenglamping. (2010). Retrieved from: http://www.weekend-glamping.com/ • Leguideduglamping. (2013). Retrieved from :http://www.guide-glamping.com/ • CampingvsGlamping. (n.d.). Retrieved from: http://petergreenberg.com/2013/08/13/camping-vs-glamping-what-would-you-rather/ • Glamping- Eco Hotels. (n.d.). Retrieved from Buenosaires habitat: http://www.buenosaireshabitat.com/argentina-real-estate/glamping.html • Glamping Solutions. (n.d.). Retrieved from Ecostructures: http://www.ecostructures.com.au/ • Le glamping… Un nouveau mode de camping. (n.d.). Retrievedfrom parenthèses imaginaires: http://parentheses-imaginaires.com/dordogne-perigord/blog/le-glamping-tout-comprendre-sur-ce-nouveau-mode-de-camping/ • What is Glamping? (n.d.). Retrieved from Wisegeek: http://www.wisegeek.org/what-is-glamping.htm • What is Glamping? (n.d.). Retrieved from Glamping.com: http://glamping.com/what-is-glamping.html

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