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Visual Unity - The Evolution of Online Media (v3.4, vuEasy)

Download the original PowerPoint version here: http://gdusil.wordpress.com/2013/04/08/evolution-of-online-media/ <br>Check out my blog "Multiscreen & OTT for the Digital Generation" @ gdusil.wordpress.com. <br><br>Various industry players are working feverishly to engage customers through online video so that content is available anywhere, anytime, and on any device. Migration to multiscreen video consumption requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. vuEasy™ is a new solution that opens doors to a wide range of companies waiting for an ideal Cloud-based service to monetize their past, present and future content. Monetization is not just about selling content – it is about building business awareness and a communication strategy around a brand. With vuEasy™, Visual Unity enables an eMarketplace so that businesses can converge in a single cloud service and convert their multimedia assets into revenue.

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Visual Unity - The Evolution of Online Media (v3.4, vuEasy)

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  1. Evolution of Online Media - Introducing vuEasy™ Gabriel Dusil VP Marketing & Corporate Strategy www.facebook.com/gdusil cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com Prague • London • Moscow • Cologne • Bratislava • Belgrade • Nairobi • Dubai © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  1

  2. Evolution of Video Consumption 2000+ Time Shifting 2006+ Place Shifting 2012+ Device Shifting 2016+ Any- © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  2

  3. If the subscription fee is set correctly, consumers’ perception of being able to access any content outweighs the value of ownership Simon Frost Head of TV Marketing, Ericsson © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  3 “TV Anywhere: The Game Starts Now”

  4. Multiscreen Modes    © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  4 Google - New Multi-screen World (12.Aug) RedBee - 2nd screen series, I, Setting the Scene

  5. vuEasy © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  5 CMS = Content Management System CRM = Client Relationship

  6. Online Video - Market Direction • Measure   Analyze   Optimize • Engaged User Experience • Personalized & Fast • Increase ARPU • Content clipping • Search & Discovery • Publish • Distribute • Multiscreen • Organize • Categorize • Linear to file Content Management Audience Reach Monetization Last 10 years Today Next 4 years © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  6

  7. Online Video - Target Markets Broadcasters Music Freelance Movies Advertising Online Media Events Cons. Brands Corporations Government Non-Profit Religious Groups Education Studios Theatres Cinemas Online Media Cable Satellite Retailer OTA OTT © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  7 OTA = Over the Air OTT = Over-the-Top Content

  8. vuMedia vuMedia vuMedia vuMedia vuMedia © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  8

  9. Easy   Corporate Brand • Logo & Corporate colors, Hyperlinks   Search Engine (SEO) • Directs traffic to your web site   Support • 24x7 SLA & Broadcast Expertise   Intellectual Property • You maintain ownership of content   Monetization • Flexible mix – SVoD, AVoD, TVoD   End-to-End Workflow • Live Ingest & Legacy Support   Corporate Brand • Hyperlinks to YouTube   Search Engine Optimization • Directs search traffic to YouTube   Support • Yes   Intellectual Property • You give content rights to YouTube1 ¼ Monetization • Advertising © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  9 1www.youtube.com/static?gl=US&template=terms

  10. vuEasy™ workflow vuEasy vuEasy Content Admin admin Stats & Reports Payments Ads Transaction Payment Ads Source Ingest image Keygen & GeoIP License Web App video db CRM CMS Metadata  Digital Rights Stream Setup live source Live Schedule Live Playlist Live Live or VoD Schedule SD, HD 3D, 4K Video on Demand Live Stream File Registration vuNet SaaS = Software as a Service DRM = Digital Rights Management CMS = Content Management System CRM = Client Relationship Management System © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  10

  11. Visual Unity - Differentiators © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  11

  12. © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  12

  13. Synopsis - Evolution of Online Media • Various industry players are working feverishly to engage customers through online video so that content is available anywhere, anytime, and on any device. Migration to multiscreen video consumption requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. vuEasy™ is a new solution that opens doors to a wide range of companies waiting for an ideal Cloud-based service to monetize their past, present and future content. Monetization is not just about selling content – it is about building business awareness and a communication strategy around a brand. With vuEasy™, Visual Unity enables an eMarketplace so that businesses can converge in a single cloud service and convert their multimedia assets into revenue. © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  13

  14. Tags - Evolution of Online Media • Visual Unity, Gabriel Dusil, Broadcast, System Integration, OTT, Over the Top, Online Video Platform, OVP, Broadcast, Czech Republic, Internet Video, Online Video, Multiscreen, Multi-screen, Multiscreen System Integrator, MSI, Multiscreen Solution Provider, streaming service provider, vuMedia, vuEasy, vuManagement, vuStats, vuRights, CDN, Content Delivery Network, Software development, piracy, HD , High Definition, 4K, UHD, Ultra High Definition, H.264, H.265, MPEG, MPEG2, Broadband, Buffering, Advertising, Online Advertising, Television, TV, Smart TV, Connected TV, Linear Television, Linear TV, Linear Broadcast, Digital Video, New Media, YouTube, Content Management, Media Asset Management, MAM, SaaS, Software as a Service, PaaS, Platform as a Service, © 2013  Gabriel Dusil www.visualunity.com dusilg.wordpress.com  14

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