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The BAA VSS Facebook Page

Discover how to engage a younger audience by leveraging social media platforms like Facebook to make BAAVSS visible. Learn strategies to attract and retain younger members for a sustainable future.

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The BAA VSS Facebook Page

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  1. The BAA VSS Facebook Page

  2. An easy to remember URL : http://facebook.com/BAAVSS

  3. Audience Participation • Two questions : • How old were you when you joined the BAAVSS ? • How old are you now ?

  4. Answers • The age at which members first joined the BAA VSS was fairly evenly spread • But only one of the 36 attendees is now aged under 40 • This latter result is not unusual nowadays for astronomy groups in the UK • If this continues, the groups won’t have a long term future.

  5. We need to make the BAA VSS visible to a younger age group(and also give them a reason to join the BAA VSS)(if a bright nova appears tonight, we would like people to send their observations to us rather than (only) to Astronomy Now)

  6. Solutions ? • Having a web site is good … but people aren’t going to check it for news every day • People in their 20s spend a lot more time using Social Media such as Facebook & Twitter • You can sometimes see some basic info about people on Facebook without having to join …

  7. But to see more, you need to click on Sign Up

  8. Then, when you next log in, you can see their recent posts

  9. Receiving updates automatically • You wouldn’t want to have to check lots of different Facebook accounts every day for updates • So you become “Friends” with people … • Then their recent updates are automatically visible as soon as you login …

  10. Receiving BAAVSS updates • You may have noticed that two of the updates on the previous screen were not from individuals • For organisations such as the BAAVSS, you don’t have to agree to become “Friends” • To automatically receive updates, you merely go to their Facebook page and click on the “Like” button

  11. Examples of BAAVSS posts • These are shown on the next few screens and include: • Announcements from the BAAVSS • Publicity about our work • Links to news from elsewhere

  12. In summary • We need to make ourselves more visible to a younger audience • Let the world know we’re an active and exciting group that they will want to join • We all need to get involved in this • If you don’t yet use Facebook, step outside your “comfort zone” and give it a try

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