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TV Advertisement

TV Advertisement. Analysis of Paneangeli spot VIDEO. DMosca VA. Object of advertisement : confectionery products released by the Italian brand PaneAngeli Addressee : people keen on cooking cakes and candies Message:

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TV Advertisement

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  1. TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA

  2. Object of advertisement: confectioneryproductsreleased by the Italian brand PaneAngeli Addressee: peoplekeen on cooking cakes and candies Message: • Paneangeli productsallowyou to bakedelicious cakes in an easy and funny way • Cooking will be a pleasuresince «chi fa dolci, ciel l’aiuta» • Thereis a trickbutyoucannotseeit

  3. Devicesused to pinpoint the message Setting: tidykitchen, afternoon  ideal situation to make a cake Characters: Devotedmotherwholovescookingnaturalfood to herchildren stereotype Angels: helpers  representation of the name of the brand metaphor: angel = protection, Good, divinity  Paneangeli products are divine!

  4. Devicesused to pinpoint the message Colours: furniture, clothes light brown (like the cake) white (like sugar) envelope of products  light green  clearcontrast strike of attention • Music: • Rhymes,riddles • List of productsused • Rhythm and wordsstickinto the watcher’smind • Motto: • «chi fa dolci, ciel l’aiuta» • umpteenthallusion to • the brand

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