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MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES

MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES . REWRITE AND OUTREACH EFFORT TARGET DATE: 2001. MUTCD REWRITE GOAL. OUR NATION IS AT A CROSSROAD IN TRANSPORTATION: Fewer New Highways Built More Traffic Volumes and Congestion Delays More Temporary & Construction Work Zones. MUTCD REWRITE GOAL.

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MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES

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  1. MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES REWRITE AND OUTREACH EFFORT TARGET DATE: 2001

  2. MUTCD REWRITE GOAL • OUR NATION IS AT A CROSSROAD IN TRANSPORTATION: • Fewer New Highways Built • More Traffic Volumes and Congestion Delays • More Temporary & Construction Work Zones

  3. MUTCD REWRITE GOAL FHWA Recognizes a need for new ideas and technology to optimize performance and to solve our current and future highway safety challenges.

  4. MUTCD REWRITE GOALS • OUR GOALS: • Optimize Mobility & Performance • Promote Uniformity • Improve Highway Safety • Reduce Run-Off-Road Crashes • Incorporate Technology Advances

  5. MUTCD OUTREACH The Public interacts daily with the physical components of our transportation system -- especially traffic control devices.

  6. MUTCD OUTREACH FHWA’S commitment to marketing and outreach provides a unique opportunity to work cooperatively with our customers and partners.

  7. MUTCD OUTREACH • BENEFITS OF OUTREACH: • Encourages Commitment To Transportation Safety Goals • Provides A Wealth Of Transportation Information Exchange • Provides A Quality Measurement For Delivery Of Services

  8. DOCKET COMMENTS • FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP IDENTIFY: • Role Of MUTCD • Appropriate Audience • Marketing Strategies • (DOCKET 98-3643, JUNE 1998)

  9. RECOMMENDATIONS • PUBLIC COMMENTS INDICATED EXPANDING MUTCD AUDIENCE TO INCLUDE FOLLOWING EXAMPLES: • Automobile Associations • Motor Vehicle Departments • Law Enforcement • Tourist Associations

  10. MARKETING PLAN • Send Announcement Letter To All Identified Audience • Develop Briefings And Brochures For Distribution • Publish Articles • Video • PSA’s

  11. RECOMMENDATION Public comments indicated the MUTCD should be distributed in a variety of methods to assure that new information is available to all interested persons.

  12. MARKETING PLAN • FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM MUTCD IN: • Hard Copy • CD-ROM • Internet -- (http:\\mutcd.fhwa.dot.gov)

  13. MARKETING PLAN • MUTCD web site is intended to be a “one-stop shop” • Exhibited at TRB, ATTSA, NACE (Others are planned for 2001)

  14. MARKETING PLAN • EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE: • MUTCD History And Purpose • PowerPoint Presentations • All MUTCD Text And Graphics • Federal Register Notices

  15. MARKETING PLAN • EXAMPLES OF MUTCD WEBSITE INFORMATION (CONTINUED): • Database With Official Rulings • Frequently Asked Questions • Who’s Who & Other Resources

  16. RECOMMENDATION Public comments indicated that it is difficult to distinguish between “REQUIRED,” “RECOMMENDED,” and “OPTION” conditions.

  17. MARKETING PLAN • FHWA plans to print the Millennium MUTCD so that the conditions are clearly shown. • FHWA plans to print the MUTCD in a 3-ring binder on “8 ½ x “11 paper.

  18. RECOMMENDATION Public comments indicated that a strategic outreach campaign will play a critical role when introducing this new product.

  19. MARKETING PLAN New policies and technology we implement will have impact on citizens and industry well into the 21st century.

  20. MARKETING PLAN • Provide Briefing Materials • Visit each Resource Center in FY 2000 (Emphasis On Web Site Training) • Conduct Train-the-Trainer Sessions for FHWA Field and LTAP Centers in FY 2001 (Emphasis On MUTCD Changes)

  21. MARKETING PLAN

  22. MUTCD-OUTREACH ACTIVITY IDEAS • FHWA DIVISION • STATE/LOCAL GOVERNMENT • AASHTO, ATSSA, ITE, ETC. PUBLISH & DISTRIBUTE MILLENNIUM EDUCATION INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO:

  23. MUTCD-OUTREACH ACTIVITY IDEAS • ENGINEERING COMMUNITY • DRIVER’S EDUCATION CLASSES • DEPARTMENT OF MOTOR VEHICLES TRAINING TARGETED AUDIENCE

  24. MUTCD-OUTREACH ACTIVITY IDEAS PUBLIC AWARENESS TARGET AUDIENCE • AUTOMOBILE ASSOCIATIONS • DEPARTMENT OF MOTOR VEHICLES • LEGAL COMMUNITY • ENFORCEMENT COMMUNITY

  25. MUTCD-OUTREACH ACTIVITY IDEAS • EXHIBITS • BROCHURES • TRINKETS / GIVE-AWAYS • PAMPHLETS & ARTICLES • KIOSKS WITH CD-ROM HIGHLIGHTS PROMOTIONAL ACTIVITIES

  26. MUTCD OUTREACH • SINGLE VEHICLE RUN-OFF-ROAD = 1/3 OF ALL HIGHWAY FATALITIES ANNUALLY • MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND BICYCLISTS = 15% OF ALL HIGHWAY FATALITIES ANNUALLY

  27. MUTCD OUTREACH • ROAD USERS NEED GUIDANCE TOOLS • TRAFFIC CONTROL DEVICES (TCD’S) ARE GUIDANCE TOOLS

  28. MUTCD PURPOSE • TRAFFIC CONTROL DEVICES PROVIDE: • FOR SAFE AND ORDERLY MOVEMENT OF TRAFFIC • A LANGUAGE WITH WHICH TO COMMUNICATE TO ROAD USERS

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