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Dose Reduction, a Community Responds

Dose Reduction, a Community Responds . The Background. Image Gently Founding Organizations. The Society for Pediatric Radiology American Association of Physicists in Medicine American College of Radiology American Society of Radiologic Technologists . Social Marketing.

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Dose Reduction, a Community Responds

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  1. Dose Reduction, a Community Responds

  2. The Background

  3. Image Gently Founding Organizations • The Society for Pediatric Radiology • American Association of Physicists in Medicine • American College of Radiology • American Society of Radiologic Technologists

  4. Social Marketing

  5. Elements of Social Marketing • A primary goal • Who is the primary target • Partnership • Simple message • Delivery

  6. Kotter’s Eight-Stage Change Process • Establish a Sense of Urgency • Create a Guiding Coalition • Develop a Vision and Strategy • Communicate the Vision • Empower Broad-Based Action • Generate Short-Term Wins • Consolidate Gains and Produce More Change • Anchor New Approaches in the Culture

  7. Image Gently The Alliance for Radiation Safety in Pediatric Imaging is a coalition of health care organizations dedicated to providing safe, high quality pediatric imaging. The primary objective of the Alliance is to raise awareness in the imaging community of the need to adjust radiation dose when imaging children. The ultimate goal of the Alliance is to change practice.

  8. Primary Target of Image Gently • Radiologists, radiologic technologists, medical physicists • Referring physicians • Parents and the public

  9. Alliance Organizations • Academy of Radiology Research  • American Academy of Pediatrics • American Board of Radiology  • American Board of Radiology Foundation  • American Institute of Ultrasound in Medicine  • American Osteopathic College of Radiology • American Registry of Radiologic Technologists • American Roentgen Ray Society • American Society of Emergency Radiology  • American Society of Head and Neck Radiology  • American Society of Pediatric Neuroradiology • Asia-Oceania Federation of Organizations for Medical Physics • Asian-Oceanic Society for Paediatric Radiology  • Association of Collegiate Educators in Radiologic Technology • Association of University Radiologists • Australian & New Zealand Society for Paediatric Radiology  • Canadian Association of Medical Radiation Technologists  • Canadian Association of Radiologists • Canadian Interventional Radiology Association  • Canadian Organization of Medical Physicists  • Coalition for Imaging and Bioengineering Research  • College of Radiology, Academy of Medicine of Malaysia  • Conference of Radiation Control Program Directors • European Society of Paediatric Radiology  • Health Physics Society • Indian Society of Pediatric Radiology • International Atomic Energy Agency • International Radiology Quality Network (IRQN)   • International Society of Radiographers and Radiological Technologists • International Society of Radiology • National Council on Radiation Protection and Measurements • North American Society for Cardiovascular Imaging  • Radiological Society of North America. • The Royal Australian and New Zealand College of Radiologists  • Society of Interventional Radiology  • Sociedad Latino Americana de RadiologíaPediátrica • Sociedad Mexicana De Radiologia E Imagen • SociedadEspañola de ProtecciónRadiológica • Society for Pediatric Interventional Radiology  • Society of Computed Body Tomography and Magnetic Resonance • Society of Gastrointestinal Radiologists  • The Society of Nuclear Medicine  • The Society of Nuclear Medicine - Technologist Section • Society of Radiographers of Trinidad and Tobago  • Society of Radiologists in Ultrasound • Society of Uroradiology • Southeast Asia Federation of Organizations for Medical Physics 

  10. Simple message

  11. Delivery • Image Gently website • Professional meetings • Alliance member communication channels • Professional Journals • Trade Press • Industry blogs • Main stream press

  12. CT the First Campaign

  13. Outcomes of the CT Vendor Conference

  14. Step Lightly

  15. CR/DR Focus

  16. The Alliance for Radiation Safety in Pediatric Imaging, Image Gently CR/DR Vendor Summit, February 2010

  17. Yes = Pediatric Institution No = General Institution

  18. RT requests • better tools for immediate feedback on image quality & exposure • information about pediatric technique settings • user friendly vendor educational materials • reliable measures of radiation exposure to patients • follow-up by vendor representatives

  19. FDA Public Hearings

  20. FDA “The FDA’s role goes beyond enforcement of rules that regulate manufacturers’ equipment.” • Funding and staff resources have been devoted to CR/DR radiation safety, particularly for pediatric imaging • Working on a guidance document that applies to pediatric x-ray imaging-- radiography, CT, and fluoroscopy to give manufacturers clear guidelines on the information (e.g. tests, labeling/instructions, documentation of risks and safety features) that they need to provide to FDA

  21. Nuclear Medicine

  22. Pause & Pulse

  23. Focus on Adults

  24. Image Wisely Participating Organizations • American College of Radiology • Radiologic Society of North America • American Society of Radiologic Technologists • American Association of Physicists in Medicine

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