”Self-booking – a common challenge”

1. ”Self-booking – a common challenge” Oslo, Stockholm, København 28, 29. & 30. April 2003

2. Objectives with today’s seminar • Give you our view about trends in the global and local marketplace • Give you our experience from other markets where online is vital • How can we together conquere the online market

4. The Scandinavian Challenge Peter Rathsmann, e-travel Scandinavia Vesna Jekic, Amadeus Scandinavia

5. Topics • Players and trends in the market • Opportunities • Our view how to penetrate the market • Our portfolio • Next step

6. The Scandinavian picture Shrinking volumes New entrants New products Margin pressure

7. Our market • High domestic ratio (Norway and Sweden) • Intrascand travel • Point to Point travel (”easy travel”)

8. Low Cost Carriers • Ryanair • Sterling • EasyJet!? • Goodjet??

9. National airlines • Protect their home market with new products (LCC concept, Snowflake etc) • Will domestic be operated by LCC like Snowflake?

10. Online fares and products • Snowflake distribution - online only? • Webfares • Youth fares

11. Increased profitability for you • Selfbooking • E-ticket • Itinerary via SMS • Invoicing and statistics Automated fulfilment

12. Opportunities • Corporations (global, big, small, etc) prioritise; • One neutral marketplace with critical content • Independency • Added value service, invoicing, statistics… • Best price • Multichannel functionality with differentiated pricing (call centre, managed online, unmanaged online) • Integration with back office, SAP...

13. We give you the tools We provide the content We give you thesupport You add the total service You penetrate the market You tell us about the market Conclusion You can offer your customers this service!

14. Our view how to penetrate the market with online service and tools • Always via the travelagency channel • You offer the total service • You have the relation with the corporate • You cover the total market • If you have potential single site customers - you are a reseller

15. Our portfolio for you and your customers • We have the tools for; • Big corporations with high demand on local integration and managed travel functions (Aergo single) • Small and medium size customers with demand on managed travel functions (Aergo multi) • Customers with an online booking tool need where the main demand is access to special fares, limited policy steering and a lower booking fee (Aergo multi/Planitgo)

16. We also offer you… A reseller programme

17. Next step • Reseller program content (will follow shortly) • Further discussions andactivity planning

19. The Reseller Programme

20. Is a programme needed? • The reseller role • The supplier role • Products and solutions

21. Responsibilities • Planning, presales and sales activities • Marketing and support • Implementation tools • Maintenence and follow up

22. How to become a reseller • Training by Amadeus Scandinavia

23. Next step • Contact our existing resellers

24. Questions?

26. Summary • Providers seek for efficient distribution channels where online is in focus • Some products only available via the online channel • LCCs are entering the market • Net fares with service fee structure is here • Multi channel price and service is required from corporations

27. Summary continued • Amadeus and e-Travel guarantee the quality • We penetrate the market only via travel agents – reseller concept • We have the tools, you add the service and bundle the offering • We will contact you during May for activity planning

28. Our common challenge To be number one!

29. Thank you!!