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Equity based model for supporting the music industry

Equity based model for supporting the music industry. By Ameya Upadhyay. The Idea. To create a platform where musicians and listeners can interact and go into business together without intermediaries.

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Equity based model for supporting the music industry

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  1. Equity based model for supporting the music industry By AmeyaUpadhyay

  2. The Idea • To create a platform where musicians and listeners can interact and go into business together without intermediaries. • To level the playing field in the global music business – so that the commercial success of musicians is not dependent upon financing through “record deals”……which are often discriminatory and distortionist.

  3. Execution • An evangelist ( individual , corporations) creates a platform (mainly the internet ) holds a repository of aspiring musicians along with their creative outputs – mainly a new album the artists’ desire to release commercially. • Music lovers or believers are encouraged to sample the music and “invest” or contribute to the artist they believe will make it big in return for a claim to their revenues if and when their music is sold commercially.

  4. Execution • Once the money is invested the believers and musicians become business partners and can accelerate promotions in tandem ( facebook, word of mouth etc. ). The corporation hosting the platform also augments the promotion by offering incentives to believers contributing a certain minimum investment. • Once a predecided critical investment is reached the artists have a commitment with the believers and the hosting corporation to record their music for commercial marketing

  5. Execution • Musicians have COMPLETE ownership and right for their music right form the start of recording the music . The corporation provides the support needed. • Once the music is released the revenue is split in three parts between the artists, believers and host.

  6. Sell A Band • Already working model - sell a band in the US. • Success story • 29 artists have raised $50 000 • 18 albums have already released • On tour in the US with top artists before album release. • http://www.sellaband.com/

  7. Replication in India • Prospective bands with sales of over 30000 CDs in the past. • Parikrama • Moksha • Motherjane • Pentagram • The demand side potential exists.

  8. Replication in India

  9. Replication in India

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