Kutaisi Integrated Waste Management Public Awareness Campaign

1. Integrated Solid Waste Management System Kutaisi Public Awareness Campaign Spring 2019 13 February2019

2. Visit to 16 municipalities February - March 2017 Goal Share information about the project Need to integrate the PR and awareness component in waste management plans and inform the relevant trainings cycle planned within the project Collect information about the resources available in each municipality, the implemented activities and the communication channels Get acquainted with the staff of the municipality's PR service and establish personal contacts.

3. Trainings carried out within the framework of the project: In order to better understand the role of PR and awareness raising in the field of knowledge enhancement and waste management plans, and in order to effectively integrate into the documet, in 2017, 2 trainings were implemented for the municipality PR staff? Training Topics: General principles for PR and awareness raising The need for involvement of stakeholders in the development of waste management plans The trainings included both the theoretical as well as group practical work on the site

4. Awareness raising campaign The Kutaisi Solid Waste Integrated Management Project considers awareness raising campaign in Imereti, Racha-Lechkhumi and KvemoSvaneti regions, involving solid waste company of Georgia and the project beneficiary of 16 municipalities. The campaign aims to provide the population with various communication channels using the following information: Solid waste management company - carried out works and goals Waste management system / roles and responsibilities New regional landfill

5. Communications Products: Products created within the awareness raising campaign: TV 3 video link Solid waste management company Waste management system Kutaisi new regional landfill 1 radio link

6. Communications Products: In order to raise awareness of the local population living in 16 municipalities was also created: Periodical regional newsletter # 1: 'Waste and Recycling' Which will cover the population of Imereti, Racha-Lechkhumi and KvemoSvaneti regions and provide detailed information: The new system of waste management, the roles of involved parties       Responsibilities New Regional Landfill of Kutaisi, which will be built in line with European standards

7. Communication channels: Regional Media: TV videos will be posted on the following local TV channels: TV Rioni; Call to TV Dario Ring - Radio Rioni; Radio Old Town Bulletin 'Waste and Recycling' - Distribution from March Cities - Distribution Company Through the villages of the municipalities community

8. Communication channels: Social Media: Facebook is one of the most flexible and easy to use communications tools in which 16 municipalities actively use the purpose of spreading information Under the guidance of Solid Waste Management Company, There will be an online news platform that implies united information campaigns through the 16 municipalities Facebook pages. Facebook will share the following types of visual or informational posts: Video clips; Infographics; Interviews; Various important activities related to campaign topics and so on

9. Distribution of Regional Newsletter in Urban Households organized by the Project Urban Households in total (except Kutaisi): 38 555 Urban Households in Kutaisi: about 47 000

10. Distribution of Regional Newsletter during community meetings organised by Temi Representatives Each representative of a temi and / or independent village receives 50 copies Distribution of 11 150 copies through altogether 223 temis / independent villages during meetings and discussions with citizens

11. Distribution of Regional Newsletter to Rural Households organised by Temi Representatives

12. Thank you for your attention 