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Tony Curtis

Tony Curtis. Chief Executive Basingstoke and Deane Borough Council. Passion and Pride. “Basingstoke and Deane – is a place where we want people to be: prosperous proud positive passionate about living and working here. We want to promote this view at every opportunity.”.

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Tony Curtis

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  1. Tony Curtis Chief Executive Basingstoke and Deane Borough Council

  2. Passion and Pride “Basingstoke and Deane – is a place where we want people to be: prosperous proud positive passionate about living and working here. We want to promote this view at every opportunity.”

  3. Hidden gems • Covers 634.5 sq kilometres (245 sq miles) with a population now exceeding 157,000 • 12th biggest district in the country • Awarded ‘excellent status’ with three Beacon awards • A successful business with budgets of £96 million (revenue) and £16.1 million (capital) • Council tax is the seventh lowest of all district councils in the country - 27p per household per day • Third largest non-operational property portfolio of any council with property income - £13.8 million pa • The council invests £150 million pa which generates approximately - £9 million of annual income • Our property and investments generate 3x council tax income

  4. Hidden gems • A thriving local economy with near 99% employment • Basingstoke is home to many international businesses including Sony, Motorola, Ericsson, AA, Winterthur AXA, Eli Lilly, Vitacress and Huawei • Other excellent public services: • Hampshire County Council • Basingstoke and North Hampshire NHS Foundation Trust • QMC and BCOT • Many of our schools • In 2007 Basingstoke was named as 12th best placeto live in the country

  5. Hidden gems • Historic houses such as The Vyne, Highclere Castle and Stratfield Saye are situated in the borough • Our rich heritage includes locations such as Basing House, Silchester’s Roman ruins, Whitchurch Silk Mill and De La Rue’s Portals site • Great culture (The Anvil),great recreation (the Leisure Park) and great sport (Active Life Centre and Down Grange) • Some of the world’s best wines are sold in Basingstoke through Berry Bros. & Rudd

  6. A sparkling diamond • One of eight areas in the South East identified as a ‘Diamond for Growth’ • Potential to drive economic growth and raise prosperity at regional and national level • Basingstoke - “a virtual gateway to the global economy” “The council has demonstrated vision and commitment in driving forward the economic prosperity of its area. In doing so it has forged excellent relations with private and public sector partners in the area and with neighbouring local authorities. The council should be praised for its very strong engagement with businesses.” Kathy Slack, Area Director, SEEDA

  7. A virtual gateway to the global economy • Named as one of the government’s 29 national ‘New Growth Points’ • Recognised as an area with potential for sustainable economic growth and continued prosperity • Unlocking Basingstoke and Deane’s full potential • Attracted £5 million extra funding

  8. Passion and Pride Connected: around 45 minutes from London and Heathrow and around one hour from Gatwick and sea ports Confident: thriving economy outstripping regional and national benchmark Congestion-free: two minutes from M3 and easy access to M4 Competitive: some of the best value property rental rates in the South East Colourful: thriving Festival Place shopping centre and top class leisure facilities

  9. Passion and Pride Countryside: natural beauty, picturesque villages Company HQs: include Sony, Huawei, Motorola, MEPC, Barclays and the AA Credible: new growth point status and a SEEDA Diamond for Investment and Growth Capable workforce: 21% or residents educated to degree level Cultural life: including nationally renowned concert hall the Anvil, theatre and museums Contentment: 84% of residents think it’s a great place to live

  10. Passion and Pride “It’s a unique experience working with Basingstoke and Deane Borough Council.It stands out as an organisation because it has ambition coupled with a positive attitude but always with people at the heart.… embracing the spirit of our Community Strategy by injecting ‘Pride in our Place’.” Stephen Sheedy Chair of the Local Strategic Partnership

  11. Cllr Andrew Finney Leader Basingstoke and Deane Borough Council

  12. The vision “Basingstoke. A place where people aspire to live, aspire to work and aspire to improve themselves.”

  13. Ambitious Future • Basingstoke is alive, vibrant and ambitious • Basingstoke is a great place to live, work, visit and do business • Good things happen in Basingstoke

  14. Promoting Basingstoke • Raising Basingstoke’s profile to continue competing in a competitive economic climate • Positive place promotion impacts on the success of an area • External recognition of our strength – Regional Economic Strategy, New Growth Points and Diamonds for Growth • Successful partnerships – public/private sector working • Phase one - planning (research, marketing strategy and communications plan) Phase two - delivery

  15. Promoting Basingstoke • Moving forward – delivering the plan: - a consistent and coordinated ‘look and feel’ to all Promoting Basingstoke work - strong website ‘a window on Basingstoke’ - Ambassadors group - package of materials to promote the borough and attract investors/employees/visitors - campaigns to frequently deliver the right messages to the right people - ‘Faces of Basingstoke’ – good quality images - PR and media campaign

  16. Destination Basingstoke • Destination Basingstoke established summer 2007 • Aims: • position Basingstoke to compete successfully in a national and international market • deliver in partnership the Marketing Communications Plan that has been developed for Basingstoke and Deane • establish Destination Basingstoke as an independent marketing vehicle for Basingstoke and Deane

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