Teri Norton ◦ Frances Spencer ◦ Matthew Hellman ◦ Exeter Jones

1. Teri Norton ◦ Frances Spencer ◦ Matthew Hellman ◦ Exeter Jones

2. Our Scope Today

3. Why Are Teachers Coming to HTH GSE? “To be surrounded by innovative thinkers who care deeply about building better schools.” “It helped me clarify my goals as an educator.” “To never let me lose sight of why I chose education in the first place; to make a difference in a child's life.” ○ Promoting Progressive Education: Marketing the High Tech High Graduate School of Education, February 2013

4. The HTH GSE Value Proposition

5. Testing the Value Proposition By the Numbers Qualitative Measures First charter management organization to be awarded a California Statewide Benefit Charter First CA public school to operate its own teacher credentialing program 100% of HTH’s graduates have been admitted to college. Over 30% of HTH alumni enter math or science fields The Academic Internship Program; 1000 internships in over 300 businesses and agencies ○ Promoting Progressive Education: Marketing the High Tech High Graduate School of Education, February 2013

6. Target Market

7. Teacher Satisfaction Decrease in teacher job satisfaction by 15 points Increase in teachers likely to leave the profession by 12 points ○ The MetLife Survey of the American Teacher, November 10, 2011

8. Average Teacher Tenure Significant Trends ◦ “Greening” of the teaching force ◦ New hires are younger, with fewer years of experience ◦ 1987-’88: A typical teacher had 15 years of experience ◦ 2007-’08: A typical teacher had fewer than 5 years of experience Trend Implications ◦ Source of fresh ideas and practices

9. Student Engagement There is a proven correlation between disengagement and students dropping out Intervention: Engagement plays a role in helping youth stay in school, as well as staying emotionally and mentally engaged Improvement: Engagement leads to higher student achievement

10. Profiles: Three Target Segments • M. Ed., Teacher Leadership • Young teachers who’ve mastered the fundamentals or experienced, mid-career teachers • Looking for new ideas to help inform and refine their practices • M.Ed., School Leadership • Aspiring school leaders preparing for the next step in their careers • Seeking innovative, effective school leadership techniques • Leading Schools Program • Current school leaders hoping to refine their faculty’s methodology • Interested in applying project-based learning on a school-wide level

11. Disseminating the HTH GSE Methodology Expand Geographic Reach • Currently, the majority of students are coming from the California area; some students are from New York or Washington DC Enhance Enrollment • Reaching full capacity for the Teaching Leadership Program would mean 20% growth • Reaching full capacity for the School Leadership Program would mean 200% growth Diversify the Client Portfolio • Working with teachers from a variety of districts, charter and traditional schools, and potentially curriculum designers who work outside of the classroom

12. Recommended Strategies

13. Partnerships Average school district spend on professional development: 3.6% of overall budget San Diego: $36 million Los Angeles: $82.5 million (actual spend) San Francisco: $22.4 million Multi-billion dollar corporations like Verizon, Target & Honda have dedicated education grants A corporation’s grantee search can be translated into a recruitment effort Education reform organizations have existing networks and leadership pipelines 28,000 Teach For America alumni 17,000 Teaching Fellows/Teaching Fellows alumni in New York alone

14. Mobilizing the Network “When it came to convincing a student to cross the country to attend one of the GSE’s residency programs, the GSE team felt students needed to see what the experience would be like before they actually set foot on campus.” • Traveling workshops can bring the experience and outline of the program to prospective students. • The workshop reaches a whole room of teachers ,not just one individual.

15. PR Strategy • Resource-light and more cost effective than paid advertising. • Pitch to local and national media • Focus on news outlets with broad audiences • Frame HTH GSE as an answer to the challenges of modern education in the United States • Showcase how HTH GSE is training educators to be highly effective at teaching and developing students

16. Alumni Network Conferences will allow alumni to reconnect with each other and the HTH GSE methodology Can start locally and expand as alumni migrate and alumni network expands Continuing education will keep alumni engaged in the lessons of the GSE Resource-light webinars and local workshops geared toward alumni can double as “come and see” events for potential candidates. An online community will foster a sense of “network” and allow alumni to share resources and inspiration Alumni ambassadors can demonstrate the GSE methodology Localized workshops will enable potential students to fully grasp techniques.

17. Supporting the Strategy Resources Needed • Leveraging GSE Alumni • Hiring a new person • Financial Assets • Conference/workshop expenses • Acquiring Resources • Training alumni as ambassadors • Forging external partnerships • Building expertise in new areas of development (grant writing) • Media Production

18. Spreading the Impact Beyond HTH GSE • Publishing the HTH GSE methodology • Senior leadership can present the GSE techniques in a clear, actionable format • High-quality thesis work can be published and showcased • Creating online training modules • Structured, targeted “how-to” videos featuring HTH teachers and GSE students • Not a drain on resources since production capabilities already exist • Establishing “sister schools” in other regions • Networks can be a place to share best practices and resources • Partner with other schools practicing project-based learning • Start by tapping alumni from the Leading Schools Program

19. Questions?