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Mediator Meeting Building a Mediation Practice August 2012. About you. Strengths Your accreditation CD / ACDS / CEDR / ADR Group Your existing career and track record Sector or niche experience Location Your personality Weaknesses Lack of experience Uninformed market. About you.
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Mediator Meeting Building a Mediation Practice August 2012
About you • Strengths • Your accreditation CD / ACDS / CEDR / ADR Group • Your existing career and track record • Sector or niche experience • Location • Your personality • Weaknesses • Lack of experience • Uninformed market
About you • Opportunities • The group with whom you trained • Mediator providers • Experienced mediators (twinning-assisting-observing) • Other mediators in your area • Your clients • Your colleagues • Your professional association • Your address book and personal contacts
About you • Threats • Other mediators who charge less and network better • Experienced mediators • Legal representatives • ‘Closed shops’
About your market - What sort of mediation work do you want? Who is your target market? • Commercial / business • Public sector / private sector • Employment / labour / workplace • Family • Community / neighbourhood • High / low value • Full day • Half day • Telephone / internet mediation • Pro Bono / volunteer • Anything / a mixture
Where is mediation work going to come from? • Direct from personal recommendations or direct marketing • Providers • Courts • Lawyers • Professional bodies • Community organisations (NGOs, community based organisations, local authorities)
Your Plan • develop a marketing plan based on the above • develop a mediator CV • develop terms of business • price - hourly / daily rate / overtime rate • payment terms / before or after • travel, accommodation, venue costs • cancellation clause • draft a persuasive explanation of mediation • draft a standard agreement to mediate
Your Plan • walk the talk - include mediation clauses in your contracts • consider some practicalities such as business cards, brochures, website • use social media – LinkedIn, Facebook, Twitter • apply to panels of mediators • attend meetings, call meetings, write letters / articles • explore the internet and consider studying further
Generally work will not find you; you need to find the work.