1 / 37

IKEA

IKEA. Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen. Overview. Introduction History Current Situation SWOT Analysis Global Challenges Industry Analysis Competitors Recommendations. Introduction. Founded: 1943 in Älmhult, Småland, Sweden

elina
Download Presentation

IKEA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. IKEA Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen.

  2. Overview • Introduction • History • Current Situation • SWOT Analysis • Global Challenges • Industry Analysis • Competitors • Recommendations

  3. Introduction • Founded:1943 in Älmhult, Småland, Sweden • Headquarters: Leiden, The Netherlands • Industry: Retail (Specialty) • Products: self-assembly furniture • Revenue: $28.6B USD (FY 2007) • Employees: 104,000 (2006) • Website: www.ikea.com

  4. Introduction Acronym- I (Ingvar)-Founder’s first name K (Kamprad)-Founder’s last name E (Elmtaryd)-Farm where he grew up A (Agunnaryd)-Home village Logo- Blue & Yellow; The colors of Swedish National Flag.

  5. History • 1943: founded in Sweden by Ingvar Kamprad; • 1951: published the first IKEA furniture catalogue; • 1955-1956: designed own furniture tested to use flat packages for shipping; • 2001: established IKEA Rail

  6. History: first store around the world • 1958: in Sweden • 1963: in Norway • 1969: in Denmark • 1973: in Switzerland • 1974: in Germany • 1975: in Australia • 1976: in Canada • 1981: in France • 1985: in USA • 1987: in UK • 1989: in Italy • 1998: in China • 2000: in Russia 265 shopping centers 36 countries

  7. History: important designs in the past 1963: Marian Grabinski designed MTP Bookcase. 1974: Olle Gjerloy Knudsen and Torben Lind designed SKOPA Chair.

  8. History: important designs in the past 1985: Niels Gammelgaard designed MOMENT Sofa. 1994: KUBIST Storage Units appeared.

  9. Current Profile • Focus on kitchen and bedroom • “Sleep Revolution” • High-quality, Lower-price products

  10. Future Profile • Internet business • Environmental protection

  11. Mission statement “The IKEA vision globally is to create a better everyday life for the many. At IKEA Tempe we are dedicated to giving to the local community will being regarded by out customers and co-workers as a social responsible company"

  12. International business IKEA stores around the world: "United States, Denmark, Germany, Spain, Israel, Saudi Arabia,"

  13. Production • 1)Long terms commitments with its suppliers • 2)IKEA recycles its “five most waste materials”

  14. Marketing “Your partner in better living. We do our part, you do yours. Together we save money” • 1)internet, radio, T.V., newspapers, magazines • 2)catalog is the main marketing instrument

  15. Marketing Sales by region Asia + Australia 3 % North America 16 % Europe 81 % Top 5 sales countries Germany 19 %USA 11 %United Kingdom 11 %France 9 %Sweden 8 %

  16. Labor • 1)2006 IKEA had over 104,000 employees • 2)many freedoms for its employees • 3)two weeks of training

  17. SWOT Analysis Strengths • 1) Marketing strategy • 2) Brand recognition • 3) Financially • 4) Low cost/ wide range of products

  18. SWOT Analysis Weaknesses • 1) No main competitors Opportunities • 1) Carpets

  19. SWOT Analysis Threats • 1) competitors • 2) new fashions, fads, or cultures • 3) recessions and declining economies

  20. SWOT Analysis Threats • 1) competitors • 2) new fashions, fads, or cultures • 3) recessions and declining economies

  21. Global Challenges

  22. Global Challenges

  23. Industry Analysis Western furniture history • The classical world---practicability & durability Ancient Greece, Roman, Turkey, Egypt • The dark ages--heavy, oak, ornamented with carved design • The Baroque and Rococo---the nineteenth century the transitional furniture Asian furniture history • China----carved wood and bamboo, heavy lacquers • Japan ----minimalist style, wood, high-quality craftsmanship

  24. Industry Analysis Trends: • Color--bright color • Form --follow the nature • Materials--textured surfaces and transparent plastic • RTA--ready-to-assemble furniture

  25. Industry Analysis Global issues • Global remaining forest • IKEA’s environment responsibility “IKEA does not accept timber, veneer, plywood or layer-glued wood from intact natural forests or from forests with a clearly defined high conservation value.”

  26. Original intact forest extent Current forest cover Remaining frontier forest

  27. Competitors Euromarket Designs Inc. Galiform plc Wal-Mart Stores, Inc.

  28. Competitors (1) Euromarket Designs Inc. ( Crate & Barrel ) • Company type: Private • Founded: 1962 Chicago, Illinois, USA • Headquarters: Northbrook, Illinois, USA • Industry: Retail • Products: Housewares, Furniture • Sales (mil.):$ 401.3 (2007) • Employees: 6,000 (2007)

  29. Competitors (1) Compare to IKEA: • by revenue and employee, far behind; • similar management style, marketing strategy, • stores, online sales, catalog Characteristic: two sister stores: CB2 is for young adults and the Land of Nod is for children.

  30. Competitors (2) Galiform plc • Company type: Public • Founded: 1964: MFI 2006: Galiform plc • Headquarters: London • Industry: Furniture Trade • Products: Kitchens & Bedrooms; Doors & Joinery • 2006 Sales (bil.): $2.5 • 2006 Employees: 10,728

  31. Competitors (2) Compare to IKEA: • by revenue and employee, far behind; better than Crate & Barrel • focuses on kitchen and bedroom products • in the UK and France markets. Characteristic: • Cuisine Stores

  32. Competitors (3) Wal-Mart Stores, Inc. • Company Type: Discount department store/Public • Founded: 1962 • Headquarters: Bentonville, Arkansas, USA • Products: Discount stores, hypermarkets • Slogan: Save Money, Live Better. • 2007 Sales (bil.): $348.6 • 2007 Employees (mil): 1.9

  33. Competitors (3) Compare to IKEA: • by revenue and employee number, Wal-Mart, biggest public company; IKEA, private • extensive products, furniture is only a small portion • not a direct competitor

  34. Short-term Recommendations • Classify product standards (2)Carpets

  35. Long-term Recommendations Design a furniture layout simulation in CD-ROM for each catalogue (need technology) --three-dimensional(3D) --pre-design at home --save shopping time

  36. Danny Reyes Michelle Chen Candy Zhong Feifei Zhong www.ikea.com • Home • Is the most important • place in the world! East, West, Home is the Best! Any Questions? Thank you 

More Related