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So Much Data, So Few Connections. Lori Carlin – lscarlin@aip.org Director, Fulfillment and Marketing AIP Publishing. AIP Publishing – who are we? Goals and Objectives for our Publishing Program The Challenge The Solution How is it working for us Lessons Learned. Overview.
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So Much Data, So Few Connections Lori Carlin – lscarlin@aip.org Director, Fulfillment and Marketing AIP Publishing
AIP Publishing – who are we? Goals and Objectives for our Publishing Program The Challenge The Solution How is it working for us Lessons Learned Overview
AIP – founded 1931 AIP works to advance and diffuse knowledge of the physical sciences and its applications to human welfare.
AIP at a Glance • Umbrella organization for 10 physical science societies—Combined membership totals 152,000 scientists, engineers and educators (with some overlap) • One of the world's largest not-for-profit publishers of scientific information in physics • Full-solution publishing services provider
Customers and Stakeholders • Individual Institutions • Institutional Buying Groups • Librarians • Researchers
Data Types/Sources Subscribers Authors Consortia Donors Personalization Service eTOC COUNTER Usage Data Single Articles Members Turnaways
Product Demo/Review – June 2009 Business Case – July 2009 Management Approval – August 2009 Testing Phase Implemented – October 2009 Launch – December 2009 Implementation Timeline
Fulfillment System – Subs and Consortia Manuscript Submission – Authors and Researchers eTOC Registrants COUNTER Stats Turnaways Single Article Sales My Sci – Platform Personalization Service Membership System Details
Ringgold audits our subscription data regularly • Licensed Ringgold Database for non-audited records • Aggregated account information up to a Master Institution level • Associated data back to the Master Institution • Authors and Reviewers • eTOC Registrants • Turnaways • And other Related Contacts Aggregation
Individual Account Value Overall Institution Value Number of Products Purchased Total Authors Total eTOCS COST PER DOWNLOAD Calculated Fields
Wouldn’t have done anything differently Okay to Play Don’t wait until information is perfect or all ready to go 3 years worth – 5 years would be better Tried to force this into the way we do business – multiple accounts made it difficult in the end – now we have project to clean up – but still would not have waited! Lessons Learned