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German packaging material manufacturers leveraged Salesforce Commerce to drive a digital transformation in their B2B sales process. This innovation streamlined and modernized their operations, enabling online sales and customer engagement. The integration of e-commerce tools enhanced efficiency, customer relationships, and sales growth, marking a significant shift towards a more competitive and customer-centric approach in the packaging industry. For More information, Get connected with our experts.
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Enabled Digital Transformation of B2B Sales Process with E-commerce for German Packaging Material Manufacturers with Salesforce Commerce About Customer: Our customer is a German Packaging Materials and Industrial Machinery rental service provider. With more than 400+ products in their por�olio, they manufacture and supply industrial and commercial packaging materials across Europe. For distribu�on, they had a supplier network that helped them fulfill, ship, and deliver bulk orders to their B2B customers. Business Scenario: Our customer had brick and mortar business where they handled all their sales inquiries for packaging material manually Their machine rental business was also handled offline where all the rental documents and agreements were managed by human resources Manual opera�ons and lack of digitaliza�on lead to trade limita�ons in the B2B business They also had problems tracking their rental machinery which led to chaos and asset mismanagement Outcomes Delivered: 17% Reduc�on in order turnaround �me 45% Improvement in customer request handling 95% Reduc�on in manual documenta�on and order fulfillment
AIMDek Digital Partnership Scope: We collaborated with the customer as their Technology Partner and a�er understanding their business needs, we suggested that they opt for sales digitaliza�on with Salesforce and its following implementa�ons: To implement a standard Salesforce Commerce pla�orm as an e-commerce front that enables their B2B clients to get relevant product informa�on and make quota�on requests Digi�ze and manage the en�re Packaging Material sales ordering, quota�on, and delivery journey with Salesforce Sales Cloud Create customer-facing mobile applica�ons for rental services and a web panel for internal rental machinery asset management Integrate the web and mobile applica�on with Salesforce to track rental transac�ons Create customized analy�cs capabili�es for B2B Packaging Business as well as the rental business The Solution: As the Salesforce Consultant, Implementa�on and Managed Services partner, AIMDek provided the following services to our B2B packaging materials manufacturer: Salesforce Commerce Implemented standard Salesforce commerce B2B e-commerce website for packaging materials Language Personaliza�on Billing Automa�on Customer had clientele that preferred different languages. Based on the preferred language of the customer, the details were fed in Salesforce 01 Our customer followed the monthly rental billing process and for their rollover clients Using Salesforce, we created automated monthly bills for the defined tenure 02 06 All the sales and marke�ng collaterals such as bills, quota�ons, order emails, and dispatch no�fica�ons were automa�cally sent in client’s preferred language Rental process digi�za�on & visibility 05 03 Custom Analy�cs report Created a personalized mobile applica�on that industrial customers can use to start their rental agreement Generated certain sales and tracking reports for both the rental as well as Packaging Material trade business 04 Created customer reports and a personalized dashboard for the admin. Web-based applica�on for internal agents to close and track the rental machines Packaging product sales process personaliza�on With Salesforce sales cloud customiza�on services, we digi�zed personalized and automated en�re sales opera�ons with following custom func�ons: One-click quota�on calcula�on for B2B orders Assigning the order to the relevant third-party fulfilment partner User language personaliza�on based on the preferred customer language marke�ng@aimdek.com