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Learn how to boost your Magento eCommerce store sales from the greatest businessman of all time, Henry Ford.
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5 Tips To Boost your eCommerce Magento Website Sales “Don’t find fault, find a remedy; anybody can complain.” –Henry Ford You know your eCommerce store is not doing well, and your Magento website looks more like a funeral than a party. The Business Gods are Ruthless towards you; well they are ruthless to everyone. Let me show you how to fight against them and bring back the charm to your eCommerce website. I would like to dedicate this blog to my business idol, Henry Ford. Let me show you how to run a business like the great Mr. Ford. Let’s see the best tips to increase your eCommerce Magento website’s sales: 1.Change With Time (Move from E to M) “The only real mistake is the one from which we learn nothing.” The eCommerce industry had a pretty good run till now and will keep thriving but only if it learns to adapt. You need to go from “E to M”. What this means is you need to transform your ‘e’-Commerce store into ‘m’-Commerce. You may have the best website in the whole world but it is useless if your website doesn’t look pretty on the phone. 63% of the millennial (future customers) use mobile phone and tablets for all their online shopping.
You need a good Magento web development company to optimize your Magento website for all the tablet and mobile devices. This could be the biggest reason why people go back from your website as it wouldn’t support their mobile device. 2.People Love Games “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” You need to know what excites people and give them that besides the products. People love playing games, no matter how old. Give them chance to win discounts and free shipping coupons that they can cash out with any one of their order. Another great idea is to give such coupons on referral activities like inviting their friends and families to create an account with your Magento website. Many eCommerce stores give a discount to their customers on their first buy which creates a positive image in the eyes of the customer and helps in building customer loyalty towards the Magento store. 3.Use FOMO to Your Advantage “Coming together is the beginning. Keeping together is progress. Working together is success.” Building a loyal customer base is not a one time job. You need to continuously provide your customers a reason to stay loyal to you. Give a child a lollipop and he won’t move until it’s over. You need to use the calendar for your benefit giving Holiday season discounts and 3-4 days sale for major holidays like Christmas. Many clothing stores give seasonal discounts like summer sale on shorts and winter sales on jackets. You can also host off-season sales using the FOMO (Fear Of Missing Out) Tactics showing a countdown timer on your Magento website. This countdown clock approach has proven to raise sales for many eCommerce stores. 4.Be The Family To Your Customers “Quality means doing it right when no one is looking.”
All the tactics mentioned above are followed by most of the big eCommerce industry giants like Amazon, eBay, and Alibaba. But the tip that now I am going to give you is something not many have tried yet but soon will be in trend. Besides giving seasonal discounts you must give your customers a discount or free shipping coupon on their birthday and/or anniversaries. This creates a personalized feel and makes the customer believe that you as a company care about them. All you need to do for this is some minor addition to your Magento website development by adding an additional column in your customer’s registration form for their birthday/anniversary date and a small piece of code that sends your customer an automated message about the discount or free shipping coupon. 5.80/20 Ratio (Pareto principle) “The man who stops advertizing to save money is like the man who stops the clock to save Not quoting the original Pareto, but giving a twist to his iconic 80/20 rule. 80% of your profit derives from just 20% of the products your Magento website is selling. So you should concentrate on discovering what these 20% products are and how to increase their sales as this would yield you more result than trying to sell 80% of your products that are responsible only for 20% of your sales. So you must decide carefully which products are to be advertized more and what type of advertisement campaign will yield you that 80% sales with just 20% of the investment. The Pareto principle of 80/20 has been thoroughly researched and found out to be really efficient for every aspect of a business. Bonus Tip 6.Make Conversion Smooth waste.” “It has been my observation that most people get ahead during the time that others
Most of the cart abandonment on any Magento website happens on the last step, the payment. You need to give the customers the best experience in the payment section so that they feel no inconvenience at all. This can be achieved by proper Magento website development by giving them multi-payment options like Debit/Credit card, 3rd party- payments gateways, Cash on Delivery (CoD), net banking, etc. Also, try to make the payment procedure as short and quick as possible. This will ensure that your customers get no time to second-guess their decision of buying a product. The hardest part for any customer is to pay for what they order so by making this process easier for them you are increasing your chance of conversion by manifolds. Conclusion “There is no man living who isn’t capable of doing more than he thinks he can do.” Remember that you are bound only by your imagination and every idea that you or your team comes up with can be the driving force needed to win the entrepreneurial race. I hope these tips will help you succeed in the business or at least give you the initial push towards success. You must learn about how to hire Magento web developer or improve your site using services of a professional Magento development company. ( P.S. All the quotes and knowledge I was able to share here today is borrowed by Late Mr. Henry Ford) Connect with Us Website:https://excellentwebworld.com/ Email:sales@excellentwebworld.com