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2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study

2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study. Sponsored by. Study Area. Overall Objective. To help reduce traffic congestion around the Lynnhaven and Oceana areas. Specific Objectives. Determine the perceived impact of area traffic on congestion.

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2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study

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  1. 2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study Sponsored by THE MARKETING SOURCE, INC

  2. Study Area THE MARKETING SOURCE, INC

  3. Overall Objective To help reduce traffic congestion around the Lynnhaven and Oceana areas. THE MARKETING SOURCE, INC

  4. Specific Objectives • Determine the perceived impact of area traffic on congestion. • Identify current transportation modes used. • Determine parking concerns. • Measure how willing employers and employees are to adopt and implement alternate transportation programs. THE MARKETING SOURCE, INC

  5. Study Components Employer Commuter Interviews Surveys THE MARKETING SOURCE, INC

  6. Commuter Surveys 740 completed surveys Conducted April to May Self-administered Employer Interviews 40 one-on-one interviews Conducted March to May Interviews conducted with: small, medium, and large employers owners, managers, and human resource personnel Methodology THE MARKETING SOURCE, INC

  7. Employer Interviews THE MARKETING SOURCE, INC

  8. Whom did we survey? THE MARKETING SOURCE, INC

  9. Large Companies 500+ employees • M&G Electronics • SAIC/AMSEC • Stihl, Inc. 250-499 employees • Lillian Vernon* * Seasonal increases to over 4,000 from October to December: 100-249 employees • Hermes Abrasives • Inchscape • JC Penney • Litton/PRC • Montgomery Ward • Trigon Healthkeepers • VA Beach Industries THE MARKETING SOURCE, INC

  10. Medium and Small Companies 50-99 employees <50 employees • American Funds • Automatic Precision Tech. • Beach Chemicals • Brooks Transfer • Caliper • Framing Success • Global Technical Systems • HSMM • IMPAQ • K&M Environmental • Lockheed Martin • Mariah Vision • MC Direct • Nationwide • New Horizons • Phar-Mor • Printmark • Progressive Graphics • Rocket Direct • Rutherford Controls • US LEC • Bay Mechanical • Chesapeake Bay Contractors • E.C.I. • Information Systems Support • Labels Unlimited • Lynnhaven Mall • ProSoft • Sports Authority THE MARKETING SOURCE, INC

  11. Employer Background • Businesses interviewed employ nearly 5,000 persons. • About half (22 of 40) of businesses interviewed were either a subsidiary of another organization or a branch location of a larger corporation. • Most employers said their employees live in the Norfolk, Virginia Beach, Chesapeake, and Portsmouth areas. THE MARKETING SOURCE, INC

  12. Employer Interviews Key Findings THE MARKETING SOURCE, INC

  13. When asked to identify the traffic problem areas... Employers mentioned the following trouble spots: • Evenings • I-264 West Lynnhaven interchange • Viking Drive and Lynnhaven Parkway • International and Lynnhaven Parkway • International and London Bridge Road • London Bridge Road (from Shipps Corner to Potters Road) Mornings • I-264 East exit at Lynnhaven • Lynnhaven Parkway and International • London Bridge Road (from Shipps Corner to Potters Road) THE MARKETING SOURCE, INC

  14. Employers point out problem areas. THE MARKETING SOURCE, INC

  15. Area employers agree that traffic congestion is a problem. • Over two-thirds of the employers interviewed believed that traffic congestion is a problem in the area, especially in the evening (3:30-6:00 p.m.). • However, most noted that traffic congestion caused no problems for their business. Instead, they referred to the congestion as: • “An irritation” • “A frustration” • “An inconvenience” THE MARKETING SOURCE, INC

  16. Parking is not a problem for most employers. • Nearly all businesses stated that they had adequate parking for employees. • On-site lots • A few businesses indicated that parking was barely adequate. • Problems during shift changes • Future expansions will lead to parking problems THE MARKETING SOURCE, INC

  17. Employer suggestions for improvement • Improve I-264 and Lynnhaven Parkway interchange • Build flyover • Add lanes at interchange • Improve signal light timing • Widen London Bridge Road • Widen Lynnhaven Parkway • Improve International and Lynnhaven Parkway intersection: • Extend turn lane from Lynnhaven to International THE MARKETING SOURCE, INC

  18. Employers feel some responsibility. • Over a third of employers feel some responsibility for helping employees with their work commute. • However, only three employers currently offer transportation programs to employees: • Subsidizes carpoolers who travel to and from Peninsula • Offers rideshare matching • Provides preferential parking and van shuttle to and from bus stop THE MARKETING SOURCE, INC

  19. Will businesses offer transportation programs? • Some ways businesses are willing to help: • Stagger business hours of operation/ offer flex time • Promote alternate modes • Transportation programs most likely to be offered include: Businesses willing • Flextime/Compressed Week 16 • Ridesharing 8 • Bus subsidies 2 THE MARKETING SOURCE, INC

  20. Interest in Area Services THE MARKETING SOURCE, INC

  21. Physical Fitness Center • Two employers reported that they had their own physical fitness area. • Many employers noted there was a physical fitness center nearby. • Only a few employers said a physical fitness center in Lynnhaven/Oceana would generate much interest from their employees. THE MARKETING SOURCE, INC

  22. Day Care Center • Some employers noted that day care centers are already nearby. • Half believed a day care facility in the area would be very useful. • Hours of operation were of concern for manufacturers. • Many facilities are not open early enough to accommodate early work schedules. THE MARKETING SOURCE, INC

  23. Dry Cleaners • Only a few employers interviewed thought a nearby dry cleaning service would be convenient. • However, the remainder raised objections: • A service is already nearby. • A service already picks up at their office. • Their dress is casual at work and services aren't required. • Their employees prefer the convenience of a service near home. THE MARKETING SOURCE, INC

  24. Mid-day Shuttle • Employers estimated the level of participation from their employee population: • 28% great interest (primarily administrative staff) • 13% somewhat interested • 59% no interest • Reasons for little interest in the shuttle services were: • Short lunch breaks, usually only a half hour • Concern about schedule promptness THE MARKETING SOURCE, INC

  25. Commuter Surveys THE MARKETING SOURCE, INC

  26. Whom did we survey? THE MARKETING SOURCE, INC

  27. Commuters from various industries were represented in the study. (Base =740) THE MARKETING SOURCE, INC

  28. Many of the commuters who completed the survey held office support, clerical, or administrative positions. (Base = 740) THE MARKETING SOURCE, INC

  29. Lynnhaven Commuters Place of Residency The vast majority of area commuters live in Virginia Beach. THE MARKETING SOURCE, INC

  30. Place of residence. THE MARKETING SOURCE, INC

  31. Commuter Survey Key Findings THE MARKETING SOURCE, INC

  32. The Commute To Work THE MARKETING SOURCE, INC

  33. Currently, nearly all area commuters drive alone in their cars to work. • Drive alone 91% • Carpool 4 • Combination 3 • Dropped off 1 • Bus < 1 • Walk 0 (Base = 734) THE MARKETING SOURCE, INC

  34. The percent of SOV commuters is higher in the Lynnhaven Study (91%) than that found in the Norfolk Commerce Park Study (86%) and Oceanfront Study (66%). THE MARKETING SOURCE, INC

  35. Three quarters (76%) of commuters say their trip to work takes less than 30 minutes. This figure falls to 66% for the return trip. The average one-way commute distance is 13 miles. THE MARKETING SOURCE, INC

  36. Nearly half (49%) of area commuters arrive at work between 8:00 and 9:00 in the morning. Morning Hours (Base = 740) THE MARKETING SOURCE, INC

  37. The majority (72%) of commuters surveyed use Lynnhaven Parkway during their commute. THE MARKETING SOURCE, INC

  38. 45% 2% 12% 8% 3% 12% 10% Commuters most often access Lynnhaven Parkway from I-264. I- 264 45% International Pkwy. 12 Holland Rd. 12 Princess Anne Rd. 10 South Lynnhaven Rd. 8 Independence Blvd. 3 Potters Rd. 2 THE MARKETING SOURCE, INC

  39. Four in ten (42%) of area commuters leave work between 5:00 and 6:00 in the evening. Evening Hours (Base = 740) THE MARKETING SOURCE, INC

  40. Commuters most often stop at grocery stores, childcare facilities, and banks as they travel to and from work. Number of weekly stops 01-23+ Grocery/Convenience Store 12% 55% 30% Childcare Facility 62 5 17 Bank/ATM 21 66 4 Fitness Center 69 7 6 Dry Cleaners 60 23 1 Note: Totals do not include “Don’t Know” responses. THE MARKETING SOURCE, INC

  41. Parking and Use of Car for Work THE MARKETING SOURCE, INC

  42. The vast majority of area commuters park at their worksite. Commuters are parking at... • Worksite 95% • Off-site parking lot 3 • Do not park a vehicle 2 • Side street <1 • Parking site varies <1 THE MARKETING SOURCE, INC

  43. Only 4% of commuters say area parking is a “very big problem.” (Base = 728) THE MARKETING SOURCE, INC

  44. Only 9% of Lynnhaven commuters think that parking is a problem compared to 35% of Norfolk Commerce Park commuters and 66% of Oceanfront commuters. THE MARKETING SOURCE, INC

  45. Nearly half (48%) of commuters use their car at least once a week for work-related travel. Days per week car is used for work-related travel (Base = 699) THE MARKETING SOURCE, INC

  46. Willingness to Use Alternate Modes of Transportation THE MARKETING SOURCE, INC

  47. A quarter (24%) of SOV commuters say they are willing to share a ride to work at least once a week. • less likely to need their car for work-related travel. • more influenced by employer-sponsored rideshare incentives. • more receptive to additional area services. Very Likely (3%) These commuters are… Not At All Likely (48%) Somewhat Likely (21%) Not Very Likely (28%) (Base = 654 SOV Commuters) THE MARKETING SOURCE, INC

  48. Willingness to use alternate modes is highest among Norfolk Commerce Park SOV commuters. (Base = SOV commuters; n = 654 Lynnhaven; 800 Norfolk Commerce Park) THE MARKETING SOURCE, INC

  49. Most of the the SOV commuters interested in ridesharing live in Virginia Beach. THE MARKETING SOURCE, INC

  50. Carpools are clearly the favored alternate travel mode among SOV commuters interested in ridesharing. (Base = 182) THE MARKETING SOURCE, INC

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